Megan chats with Elizabeth Falcigno about how to update old content in order to build organic traffic and become a resource to your audience.
Posts published in “Content Strategy”
How to think through, plan, and develop content for your food blog.
We talk with Priya Lakshminarayan about how food conjures up emotion and feelings that can add a special element to your recipes.
Do your homework. What does market research say about your niche market?
You need to balance a trend while solving a problem.
You become an authority on a topic like a health trend or lifestyle if you’re living it and sharing it.
Your niche is way more of a story that “I’m just a food blogger”
You can incorporate creativity and other creative expressions into your food blog to give you a natural outlet.
UX isn’t just an idea – there’s a field of study on this subject and metrics to measure it. UX is a long term strategy. You shouldn’t have to worry about algorithm changes by using these principles – it’s based on consumer psychology – how people interact with sites, how they buy, how they respond to colors, etc
Megan talks with Jenny Melrose, the host of Influence Entrepreneurs and content strategist who has experience building a raving audience!