In episode 311, Megan chats with Mika Kinney about why it’s beneficial for every food blogger to create a blogging outline to make content creation easier and better as you provide as much benefit to your audience as possible.

We cover information about how to optimize your post to have the best keywords added to your post to inform your audience naturally, how to be a one stop shop on each blog post and use descriptors, process terms and recipe name variations to cover all bases.

Listen on the player below or on iTunes, TuneIn, Stitcher, or your favorite podcast player. Or scroll down to read a full transcript.

Write Blog Posts that Rank on Google’s 1st Page

RankIQ is an AI-powered SEO tool built just for bloggers. It tells you what to put inside your post and title, so you can write perfectly optimized content in half the time. RankIQ contains a hand-picked library with the lowest competition, high traffic keywords for every niche.

Guest Details

Connect with Joy To The Food
Website | Facebook | Instagram

Bio Dan and his wife Mika have been running Joy To The Food for a year now. Both have full time jobs and do everything together for the blog in their off hours. Throughout the process of building this brand, together they have learned a lot about each other and the best way to work together. Dan does the numbers, research and styling and Mika creates the content and handles communication.


  • If you find keywords are hard to get into your post naturally, find a tool you’re comfortable with to optimize each post.
  • By creating an outline for your posts, you save time, cover all your bases without thinking too hard and can easily optimize the post at the end with one of a couple of resources.
  • Using an outline for your post and a checklist to double check pertinent information will help each post be valuable to the audience.
  • Using H2s and FAQ blocks can help organize the information you’re providing in a natural, organic way.
  • You should believe your recipe is the best and write that way to demonstrate it to your audience. Make them believe it, drool for it.
  • Share the post in your way but cover all the bases. Another blogger may share differently and that’s ok. Just find ways to impact the reader the best.
  • Share FAQ’s or general questions about the recipe. Keep it between 3-5.
  • If you have multiple recipes that are similar, you may have common information you can share on all of them – just try and write it unique to the post you’re on or link to a post that explains it all in one spot.
  • Track your analytics, see what’s working, where your audience is spending time to keep evolving how you share information.

Resources Mentioned

Post Outline Template

Tools to help optimize your posts: RankIQ, Keysearch, AdThrive optimizer

More Learning

In episode 284, husband and wife team Mika and Dan share about building a business together that they can grow and be successful at.


Click for full script.


Mika Kinney: Hi, this is Mika from Joy to the Food and you are listening to the Eat Blog Talk podcast. 

Sponsor: Hey, awesome food bloggers. Before we dig into this episode, I have a really quick favor to ask you. Go to your favorite podcast player. Go to Eat Blog Talk, scroll down to the bottom where you see the ratings and review section. Leave Eat Blog Talk a five star rating if you love this podcast. Leave a great review. This will only benefit this podcast that adds value. I so very much appreciate your efforts with this. Thank you so much for doing this. Okay. Now on to the episode. 

Megan Porta: Hey food bloggers. Welcome to Eat Blog Talk, the podcast for food bloggers\ looking for the value and confidence that will move the needle forward in their businesses. This episode is sponsored by RankIQ. I am your host, Megan porta, and you are listening to episode number 311. Today Mika Kinney and I are going to have a conversation about creating blogging outlines in order to maximize keywords without stuffing. Mika and her husband, Dan have been running joy to the food for a year and a half. Both work full-time jobs and do everything together for Joy to the Food in their off hours. Throughout the process of building this brand together, they have learned a lot about each other and the best way to work with your partner and to grow a blog. Dan does the numbers and styling and Mika creates the content and handles communication. Mika, hey, how are you? So happy to talk to you again.

Mika Kinney: Yeah, I’m great. Thank you. I’m super stoked to be here again. 

Megan Porta: Yes, me too. Well, I’m excited about this topic and I want to dig into it, but first I was going to ask you if you have a second fun fact to share with us. 

Mika Kinney: Yeah. I’m a big runner and I run half marathons in five states and I’m on a mission to run one in every state. But last year kind of slowed me down. 

Megan Porta: Oh, do you have one on the schedule? 

Mika Kinney: I’m looking at one in Iowa right now. Trying to stay close to home at the moment. Yeah. 

Megan Porta: You guys just got married in sunny California, so I bet you’re gonna want to stay home for a little bit. Cool. I didn’t know you were a runner. That’s very awesome. 

Mika Kinney: Yeah. It’s a lot of fun. 

Megan Porta: Yeah. Well, let’s talk about creating blogging outlines because you guys had mentioned you and Dan had mentioned that you do this. You started this like last fall, I think, right? As a way to just dig into your content more and to optimize those keywords without doing that bad thing that we’re not supposed to do, which is keyword stuffing. So I would love to hear how you came up with this formula. Then talk to us about why you think it’s important to do this outlining. 

Mika Kinney: Yeah. We do not run feast like a lot of people. Feast actually has an outline. So we didn’t know this, you know, in November. You figure it out as you go. So initially our blog posts had basic information and then when we started using RankIQ in I think September, we noticed all these keywords are really hard to get into our post. So around November I started making iterations of basically this outline. So there’s been about three iterations of it. We started tracking our Google analytics from then, and from the time that we started using it, we’ve actually 2x our impressions and five extra clicks with this. Lots of things go into that but using this outline actually lines up with that along with RankIQ and Keysearch and things like that. 

Megan Porta: That’s awesome. So it’s kind of a way to go around, if you don’t want to purchase the feast theme to kind of go around that?

Mika Kinney: Yeah. Yep. Even add onto it. Because there are a lot of similarities, but there’s some differences too. So you know, you can modify it and this is what works for us. For example, we use a lot of substitution options or we offer those and the feast option does not include that. That’s another great way to get some of those related keywords in. 

Megan Porta: Okay. So do you have any other points about why others should consider this?

Mika Kinney: Yeah. I mean, if you don’t know what keyword stuffing is, it basically means you’re just putting all these relevant keywords in when it doesn’t make sense. If you’re making a cheesy enchiladas, you’re not going to say cheesy enchilada in every sentence, if you’re talking to somebody, so when you do that, Google recognizes that, right? Google is smart. So it recognizes when you’re writing this way and may not show you to people. There’s different things that work behind the scenes. So by using this outline, you can naturally get those words which I think they recommend like two to 3% of your posts should have these keywords. But you can get a lot of those in without it sounding forced. So I think everybody should be using an outline. It keeps your post consistent too, which is really great. 

Megan Porta: Do you have all of this written out somewhere or is it something that you just know by heart? Do you have somewhere you store your outline?

Mika Kinney: Yeah, no, I’m a scatterbrain, so I cannot remember anything. So we have a Google doc that is our outline. So every time I start a new post, I copy over that outline into a new post and then I go from there. So that way I can remember everything. That also has, well, I’ll go over later a checklist at the end of the post to make sure when we post it, I’ve hit all of these additional points that maybe aren’t something that’s written out.

Megan Porta: All right. Well, I would love to hear about your outline. So talk us through where do you start with it? 

Mika Kinney: So I’m going to write a post after I have the recipe figured out, all that. I brought that outline into Google. The outline is based off of things that we’ve noticed, the keywords are similar. Similarities in the keywords, and it’s also based on user experience. So some similarities between the keywords we’ve noticed are equipment and methods. So you need a large bowl, you need a whisk, a hand mixer, things like that. Recipe name variation. So you have your recipe keyword and then your related keyword. So that would be like cheesy enchilada would be a recipe keyword. Then after that you would have chicken cheesy enchilada. Cheddar enchilada, things like that. Then you have process terms. So to cook, medium heart, low heat. Common questions, and then descriptors. Which you always want to include, you know, your should be the best enchiladas, the most delicious, and you should make that reader believe it. So with our outline then, we incorporate that through different categories. So our ingredients and substitutions are a great way to get in equipment or are a great way to get in the recipe name, variations and different things like red peppers, onions, things like that for enchilada. How to make this that’s where we get all the equipment and methods. Facts and common questions. Great way to get them in as well. How to save this for later. Then we link to additional recipes. So when I go through that, I will have all of my keywords that I found off to the side. I’ll write the post first, then I’ll come back and see where I’m at. I don’t want to write it with the keywords first, because then it sounds very forced.

Megan Porta: I don’t know if you guys have found this, but just using the RankIQ optimizer, I’ve found that it’s kind of trained me to do all of this because I will write a post and I’ll take that information and put it in the optimizer. Then I’ll see keywords on the side that quote should be in my post that I’m like, oh, well, I could write a whole new section. It’s kind of what you’re talking about. Maybe I didn’t write substitutions, but if I added just one section on substitutions that covers seven keywords over there, do you know what I mean? So it’s kind of trained me to think in a different way. 

Mika Kinney: Yeah, exactly. That was part of, like I mentioned, what pushed us into this outline that we have now. We’ve always had a section on how to store it, but it’s just been a short blurb. So what we did is we broke that out into an entire new H2 heading section. We’re able to get a lot more of those things in like, how do you save it if you want to freeze it? If you want to put it in the fridge and then how do you reheat it from frozen, reheat it from the fridge? Should you thaw it overnight first? It gets in a ton of those things that’s super helpful to the reader because you’re probably not going to eat a whole pan of enchilada. 

Megan Porta: Right. It makes it so much more natural, like you said. It’s not forced. You’re not putting keywords where maybe they’re just seeming unnatural. It really does make your post just one one-stop resource for whatever you’re talking about.

Mika Kinney: Exactly. Obviously your goal is to get readers to stay on your site as long as possible. So if you’re going to write it and then you have this whole storage section of your post, we have flat beef enchiladas. Then in our storage section, we have how to reheat enchiladas. We have just a whole additional post that you could click to. But within that, we’ve got the short tidbits about freezing it, covering it, wrapping it, things like that. Then when the reader wants to learn more, then they’re prompted to go elsewhere, but you’re still getting your keywords in. 

Megan Porta: Do you have other recommendations about ways to incorporate all of these things into a post?

Mika Kinney: Yeah, writing out your steps, there’s varied ideas on that, I guess. Because you don’t want to reiterate what’s in your recipe card. But if you write out there, that’s a great place to add those keywords because you can expand on an idea. If you have a specific way to grease the pan. If you have a specific way to get your foil to fit exactly in your pan. Doing that in your step-by-step is a great way to expand on that and hopefully encourages readers when they’re in the recipe. Oh wait, how do I do this? How do I get it out of the pan? Now I’m going to go up step-by-step. So you can get some of those other related keywords, such as process terms. If you use a range of heat, like say your oven isn’t cooking the same as what it says, like maybe you can look for signs. Are you starting to broil too fast? Things like that. 

Megan Porta: Yeah. Then you mentioned this a little bit earlier, but talking about your recipe being above and beyond others, is that another thing to dive into, like, why is it better than others?

Mika Kinney: Yeah, exactly. I mean, you should believe that your recipe is the best. But you need to make the reader believe that. So not only is it a great way to get them excited about it, cause they should enjoy reading it and be like, oh my gosh, I’m drooling just thinking about it. Right. But it also, a lot of those related keywords are like best enchilada, most delicious. This is amazing ooey, gooey, things like that. I guess I should note that a lot of those related keywords from RankIQ and optimizers are pulled from the most common words in the top posts. So those are all things that you in turn, then readers are searching for or looking towards. 

Megan Porta: We all want to know why it’s the best, right? I mean, if I read a recipe personally, I’m like, okay, cool. This is the best enchilada recipe. But why? Tell me why? You kind of need to dig into that a little bit. 

Mika Kinney: Yeah, exactly. You can say it has lots of spice or it uses a different spice.

Megan Porta: Exactly. Then as far as ingredients, I try to always put an ingredient section in most of my recipes, unless it’s like, I don’t know, I have some exceptions. But when I do, I try to include maybe some affiliate info and other details. How do you write out your ingredients? 

Mika Kinney: Yeah, so the ingredients we don’t want to put two cups of cheese on because that’s in the recipe card. So we like to put maybe interesting info or what does it do in your recipe? Why are you using this one versus another one? Or where to buy it in the grocery store? If it’s a certain type of cheese, you want to use pepper Jack, like say I want to use, we use pepper Jack because we like additional spice. But here’s some other options. You could use cheddar cheese. That’s a keyword. You could use a mozzarella, which would be kind of weird in an enchilada, but you could use these different ones. Get the keywords that make sense by detailing that.

Megan Porta: We had this conversation in the Eat Blog Talk mastermind the other day. We were going through somebody’s post. I can’t remember what the recipe was. But it was interesting because people use the section so differently. Some people use it as like, here’s what this ingredient will do for the recipe. Then others use it as what you’re saying. So maybe substitution options, or you can choose from this variety or maybe this ingredient is difficult to find in the store. So here’s where you find it, that sort of thing. But I do think it’s helpful to also do the other side. The onion provides blah, blah, blah, or explaining what purpose it has in the recipe. Does that make sense? 

Mika Kinney: Yeah. So we actually do both. Part of it may be because I just love learning about food. So I just assume other people do, but maybe they don’t. So we like to describe what it does, which I think is really important for baking soda or baking powder things that are very specific. Hey, we’re using this one because you need to use baking powder because it’s going to help you rise. If you use baking soda, it’s going to be too much. But we also want to include those substitutions because I grew up in a rural community. So if you can’t find that, you shouldn’t shouldn’t stop you from making the recipe. So I really feel that it’s an advantage to your reader and to you because you’re getting more keywords in. You’re giving them more value for the posts. If they don’t want to read that section, they don’t have to. 

Megan Porta: So you’re saying, just throw it in. It’s all valuable and to some, it’ll be interesting. So why not include it? 

Mika Kinney: Yeah. As long as it is valuable, I mean, you don’t want to say we’re using a red onion cause it’s red. 

Megan Porta: I like the color red. Yeah. Right. Okay. So talk about questions because some people do the FAQ block. Some people do just H2 and body copy. Some people do both. So what do you suggest? 

Mika Kinney: Yeah, I guess that one’s kind of up to you. What we mainly stick to is we try to stick within five questions. We have started playing around with them being an H2. Right now they’re all H3s to see if they start to pull more. You can find common questions in various ways. We typically just search Google for common questions related to something. But I think it’s worth playing around whether it’s more comfortable or fits in your post better to have it as an H2 or as a sub category. But just sticking to those five questions, max because otherwise it just becomes overwhelming. We actually like to include it in our table of contents. So if it’s a very specific question, then they could hop right to that if they wanted to. 

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Megan Porta: Do you ever copy and paste, like, let’s say you have five different enchilada recipes and you have an FAQ section or questions that are very common about enchiladas. Do you use the same questions from post to post ever? 

Mika Kinney: Probably inadvertently and it might be helpful too. We haven’t actually dove into that. But we definitely have some overlap. We have our fun facts at the bottom, so that is similar or the same on certain posts. But I think questions, like how to reheat enchilada, if we have multiple enchilada posts, then that’s the same. Otherwise, we don’t seek out the other posts because I forget. 

Megan Porta: Yeah, because sometimes, I mean, just like information about enchiladas is valuable, no matter what type of enchiladas you’re making. Like how to reheat, how to freeze, how, whatever. 

Mika Kinney: Exactly. So that stuff would all be the same, but otherwise, we’re trying to throw in a couple different ones. 

Megan Porta: Okay. Yeah. That makes sense too. Maybe a few common and then a few different, just depending on what other ingredients are involved. You mentioned fun facts. So do you have fun facts about the recipe? 

Mika Kinney: Yeah. So at the bottom of each post, along the lines of joy to the food, we do a fun fact about it. So I just wrote one on a strawberry crunch cake, which if you’ve ever had a strawberry shortcake bar, that’s what it’s based on. The history goes that the founder of the ice cream company that developed these strawberry shortcake bars went into a shop in like Iowa or something and got this coated ice cream. The daughter was like, I can’t hold it. How do I hold it? So then the brother was like, let’s put a stick in it. That’s how the Popsicle stick was formed. So fun stuff like that. It’s never more than one or two sentences. I think it’s interesting. I like to learn about it. 

Megan Porta: Well, you all know how much I love fun facts, so I love that sort of thing. That’s cool. 

Mika Kinney: Yeah. I think it’s fun and it’s more enjoyable to write. 

Megan Porta: Yeah, right. It gives it a little twist and most people don’t do that. So that makes it unique too. Yeah. Then you have recipe notes or recipe tips on top of that? 

Mika Kinney: Yeah. So once in a while we’ll have tips if there’s very specific things. Like we have smores bars and it’s helpful to cut parts from paper in a very specific way to get the bars out of the pan. So certain things like that would go into the tip section, but we don’t always have it. We judge it based on the recipe, if the facts and the common questions I’ve already covered it. We’re not going to double up and include tips. 

Megan Porta: So all of that stuff, if you think through all of that as you’re writing your posts, it really should give you the opportunity to put those keywords in naturally that you need to put in. I think that you’ve covered so much here. When I first started writing posts, it was like, I don’t know, it was really nice this weekend and here’s a great recipe I made over the weekend. Literally that was it. Now there’s so much more involved. But it’s such a good way to get Google and the user to just favor your content and see you as a valuable, one-stop resource for whatever you’re writing about. 

Mika Kinney: Yeah. It’s worth noting that even if you have an outline, it’s likely to change. 

Megan Porta: That’s a good point. 

Mika Kinney: There’s always iterations of it as you learn more, as you grow. It’s continually changing probably every couple of months if you’re watching it. Always tracking your analytics to see if what you’re doing is working, is a good way to approach it. 

Megan Porta: Nothing is ever static or stagnant in this world. So just assume that you are going to need to have to change this and probably everything else. So I think that’s a good thing to point out. It’s not like you get it and you’re like, okay, good. I’m set for the next five years. That’s not how it’s going to go. Yeah. 

Mika Kinney: Exactly. 

Megan Porta: You offered it to share the outline that you use. Can we include that in the show notes for everybody? 

Mika Kinney: Yes, definitely. 

Megan Porta: That is super generous. 

Mika Kinney: If you’re not running feast, otherwise you can add feast. I think most people do.

Megan Porta: Then you also have a checklist that you run through. So you run through this as you’re writing, after you’re done, or how do you go about that? 

Mika Kinney: So at the end of the post then, I will run through a checklist which is keywords. So I’ll pop it in the optimizer. So I typically write it in Google Drive and then I pull it into the optimizer and search through the keywords to see maybe what I haven’t included. If I want to try and bring the grade up, it’ll give you a grade to indicate whether you’ve hit the keywords. So review that again. Read it through aloud once. Because if it sounds weird, then I’m not going to include extra words. Then I will double-check the common questions. If I want to change any. I make sure alt texts are included, pin descriptions. I also used to have the recipe keyword in our heading or in our H2s and now we don’t. So I make sure that that’s on there unless it’s the recipe card. Image sizes. Then make sure all the links are active cause it’s just easier to go through links all at the end. Then the last thing we do is once that’s published, we go through our old posts that would be relevant to that new post and link to it which I think is what Clariti kind of helps do, but we’re not right there yet. So we manually do it. 

Megan Porta: I was going to say, as you were talking through all of your points, I was like, Clariti is such a good solution for all of this. You can create those projects and buzz through them. Then this is basically an ad for RankIQ and Clariti, because both work so well. That optimizer in RankIQ. There’s nothing like it out there. I use it all the time. It’s so gold. 

Mika Kinney: Yeah. It’s fantastic. It’s got a lot of words that I don’t always think about. Which, like you said, it trains you to think a certain way. So it makes it easier to write. 

Megan Porta: One good example for that is when I write my Roundup posts. So it’s like what to serve with corn on the cob, for example. I’ll write it, pull it over. It has all of these, like maybe recipe notes. So once you make corn on the cob, maybe note that you would put in a recipe post about corn on the cob. I wouldn’t personally think to put that sort of information in a Roundup post.

Mika Kinney: Sometimes when I see them. I almost got thrown off. Once in a while there’ll be a keyword that has a typo in it. I’m like, wow, people are searching for things like that. It’s just pulling it so it doesn’t have any control over it. The system doesn’t. But it is something to be wary of. But in that case, like why not put it in your Roundup post?

Megan Porta: That makes it more of a one-stop shop, like we’re talking about because maybe someone is looking for something to serve with corn on the cob, but while they’re there, they’re making corn on the cob. Maybe they don’t make it often so they need those little notes. I don’t usually put a ton of notes in that sort of format. I mean anything that can help the reader to make the best corn on the cob and then serve it with the perfect thing. So it does make sense. 

Mika Kinney: Yeah. It’s almost nice on those Roundup posts in particular, because if you’re reading through and you’re there first, like say there’s something very specific you should know before you started corn on the cob, then maybe it’s there before you started. So it saves you time. 

Megan Porta: So that’s why those optimizers, just find a good one that you like. That’s why they’re so valuable. I know there’s an optimizer inside of AdThrive’s dashboard. I’ve used it twice, and honestly I have not used it a ton because RankIQs is so good. So I just continued to use that one. But I know some people do really like the AdThrive one as well. So just find one that’s really robust and that you like, and you feel is giving you those good keywords and just giving you good information to put in your posts and just lean on it. I think that’s kind of the overarching theme here is to lean on those tools that are really valuable and to be thorough in writing your content.

Mika Kinney: Yeah. I think that goes for the outline too. If you have a different outline that you like, or you want to pull parts of what we do and put it into the feast, whatever works for your website and is easiest for you to write. People want to go over there because you’re giving them value and information in your own way.

Megan Porta: That’s so great. So if you have a feast theme or if you don’t have a feast theme, this is just such a great way to outline all of your content and include all of those amazing words that you should be using. Is there anything we’ve forgotten today that you want to talk about, Mika? 

Mika Kinney: I don’t think so. We went over a lot.

Megan Porta: Okay. Well, thank you. This was short, sweet and super valuable. It’s one of those episodes that people are just going to be like, oh, good. 

Mika Kinney: They’re going to be like, can she talk slower? 

Megan Porta: No, no, they will not say that. Or think that, I promise. Well, it was such a pleasure to talk to you today. Thank you so much for joining me. I know I asked you this last time, but I ask everyone. Do you have either a favorite quote or words of inspiration to leave us with today? 

Mika Kinney: Yeah, I recently was following the New Happy podcast, I think it is. They have a quote on there that’s, “find little moments of joy in your day. Note it and expand upon it.”

Megan Porta: Ah, I love that. Can I tell you what my little moment was today? So I woke up and I slept in a little bit because it’s Sunday. I don’t know, there’s just kind of a…You live in the Midwest too. So you know what I’m talking about. There’s like a dreary theme this winter and spring. It just has not been nice overall. So I woke up and I was like, oh, a dreary day, but then our window was cracked so I heard the birds chirping. That’s a sign spring is here. So I was like, oh my gosh, I loved that sound. I was just trying to focus on that. I’m not going to focus on the dreary cold weather. I’m going to focus on the amazing birds chirping. So that was my little thing for the day. 

Mika Kinney: Yeah. We went to the river today, there were like four or five Cardinals that I saw, which is always really fun. They’re all over and excited. 

Megan Porta: Oh, I love that. I love the Cardinals. I love it. When I see them, we have a flash of red. Well, thanks so much. We’re going to put together show notes and we will put together that outline that Mika referred to in her show notes. So you can go find those at since we’ve had you and Dan on, now this is the third time. So just reiterate where everyone can find you online and on social media. 

Mika Kinney: Yeah. So you can find us at Joy to the Food at Instagram, Pinterest, Facebook, TikTok and then at

Megan Porta: Great. Well, thank you again, Mika so much for being here. Thank you for listening today, food bloggers. I will see you in the next episode. 

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