Episode 722: Mastering Pinterest in 2025 – How to Refresh Your Strategy And Stop Losing Traffic (Part 2) With Laura Rike

EBT722 – Laura Rike

[00:00:01]  Intro 

Are you ready to make your food content more relevant on Pinterest? In part two of this conversation with Pinterest strategist Laura Rike, we get into the really juicy stuff. What fresh pins actually means in today’s world, why vertical video pins are exploding, and how to craft pin designs that actually get clicks. Plus, Laura shares how Pinterest algorithm is evolving with AI and all the crazy stuff going on with that and what it means for you and how your recipe pins are going to be discovered. Whether you are interested in using Pinterest ads or you just want to grow your list without chasing trends, this episode is packed with smart, actionable, sustainable tips that work in today’s landscape. Let’s dig into the episode. I hope you enjoy it.

[00:01:00] Sponsor   

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[00:02:29] Megan Porta 

what else do we need to know about pins? Do you have any info on pin sizes? Maybe video pins? Other kinds of pins we should be looking at?

[00:02:37]  Laura Rike 

Yeah, so video pins are still amazing. I definitely say go between step static collage and video pins. Please test and use all of those. One of the things that I do see a lot is a three image type layout for food bloggers. So it’s on Canva, right? You can choose what you want to be bigger or not, but three Images on the pin with a bold title in the middle.

[00:03:04]   

That seems to be one of our top that really do well. Another one is text outlined but without a box behind it. So just having that fun, like bubble type style text does really well with your video pins. Make sure that that first grab of the video that you can choose on the slider below when you’re uploading it to Pinterest has some sort of key phrase in it because that will be very important for the video.

[00:03:32]   

Visual Search my favorite sizes I have three favorite sizes. So 1000 by 1500 is like the standard we also have tested with a lot of my clients. 1000 by 1800 and 1000 by 2100. So that gives them more horizontal infographic feel. I can’t say one does better over the other because all of our clients there’s a different size that was working best for them.

[00:04:02]   

So it really is just a combination of the size paired with the type of layout you’re using. So I definitely would just kind of test those sizes and see what works the best for you in terms of that. And then I think the only other thing that would really be something that I would focus on.

[00:04:24]   

I don’t think it affects food bloggers per se as much as probably other individuals. But right now if you are using any type of Canva AI or AI generator for images, especially if you’re newer and you can’t pay to have those gorgeous like recipe shots, be very careful because there is a code that indicates your image is AI.

[00:04:54]   

Pinterest is the only platform that I have seen a negative effect on this. The other social platforms, you can use them, I see them all over. I don’t see a negative effect happening right now. Even if it does have that code. The way that I suggest getting around it, there’s other gurus out there that are talking about like, okay, upload your PIN to this platform and have that code removed and blah, blah.

[00:05:20]   

That’s too much work for me. Honestly. Like we just, I don’t have enough time with three kids to care about that. So either one, take your own pictures. I do have. I will give you the link. Megan. Again, another blog post that we did where we did a specific food blog test for image only.

[00:05:42]   

And so what we focused on is the differences between a very, very controlled environment. So it was four images. One was an old image that they had like taken with their phone, right? No text overlay. The newer image where they had paid a photographer to do it for them. So that fancy like clear, nice, crisp image no overlay.

[00:06:09]   

Then we also took the old image with text overlay and a new image with text overlay. It’s crazy what we learned because Pinterest spoiler alert will always keep us guessing. But Pinterest users engaged with both, both the old and new visuals. And the reason I bring this up is because I don’t think AI is going to help you as food bloggers if you are taking a picture of the recipe you did with your phone versus having to pay somebody to do it for you and you don’t have that budget for you put that up there.

[00:06:47]   

Because we didn’t see a huge overlaying difference between those two. The users care about the recipe, the users care about their search. So if we were doing one of them was for lemon bars, one of them was for chicken masala. The literally between the screenshots that I have in this blog post, the differences were maybe like two click throughs.

[00:07:15]   

So it, it’s really not a focus on how clean and crisp and professional the images look. It’s more a focus on the keywords that you use in the pin with the images to make it more visual because it did show us that they are more visual users in nature for food bloggers and clicking through and making sure that it’s the information quality that they want.

[00:07:44]  Megan Porta 

Okay. Also very interesting. I love that you’re experimenting too and just seeing like what, what is actually working.

[00:07:52]  Laura Rike 

I’m in the thick of it 24/7, so trust me when I’m saying these things. It’s not because I’m like taking a guess or like this is based off of things I’ve tested whether it be with my accounts, with permission from client accounts that I manage. Like this is real stuff that we’re trying to weed through for my own sake as well. Not just for you guys, but right. Also for the clients that I. Right. Like I’m. I still gotta figure it out for them too.

[00:08:20]  Megan Porta 

Absolutely. You mentioned being really cognizant of the text that you put on your images and including keywords. How do we choose those keywords?

[00:08:30]  Laura Rike 

Yeah, so couple different ways. I. One of my favorites is Pin Inspector. I don’t know if you’ve heard of that platform. So I do have an affiliate link. You can get it super cheap. It’s laurarike.com/inspector. It’s a one time payment. You put it on your computer and what you can do is what you think the keyword is.You put it in there and you search it will tell you what the categories are for that keyword and what the monthly search volume is for other keywords that may be better than what that keyword is. That is my golden ticket right there. You can do searches on Pinterest if you don’t want to pay for another service or platform.

[00:09:14]   

Again, this is just a one time payment thing, but it’s really helpful because I think the search volume for me is what kind of sold me on it. Plus then when we talk about legacy pins and creating fresh pins, being able to see alternate keywords that are also higher up in the monthly searches is what was game changer for me and my clients.

[00:09:37]   

Because then I can create one that’s like chicken masala and then I can create one that’s chicken tiki masala recipes and like have multiple pins going to that one thing. But then I’m taking over that entire category by using the top keywords. So that would be my suggestion. If you’re not looking for another payment into a platform or anything like that, you still can do keyword research on Pinterest.

[00:10:06]   

Do the Trends. So do trends.pinterest.com it doesn’t have to be trending. Look at the weekly changes, the monthly changes, the yearly changes. You can search by top yearly trends and top monthly trends. That’s going to give you a good indication on the search volume as well if you do monthly trends because it will tell you.

[00:10:32]   

It won’t give you the exact number, but it will give you a bar graph and that will show you like, okay, is this actually searched a lot and where is it in the graph of when it’s highly searched? So that can be also very resourceful and helpful.

[00:10:52]  Megan Porta 

Yeah, that’s helpful too. For fresh pins, how many of those do we create per URL? Do you have a recommendation on that as well?

[00:11:01]  Laura Rike 

Yeah, I’m kind of crazy. I like to do between 7 and 10. I don’t do it all at once, but we typically do two to three every time I bring that URL back around. So it really depends on if you have the time. But I really think the more you can do as long as you can find the keywords to support.That I like to do is say I’m doing 10 for one URL. I’d like to do two for each keyword, if not three and new layout, new design and then just go that way.

[00:11:38]  Megan Porta 

Different photos or do you. Would you experiment with maybe two of the same photo and different copy or. Yeah, like what would be the structure.

[00:11:48]  Laura Rike 

So you can use the same photos? I would test different layouts. I Know, we don’t have a ton of photos for every single recipe because there’s only so much you can take. Right. But there’s gonna be a difference between like showing all your ingredients in like a grid style layout versus showing before and after versus I mean those are gonna be the same pictures.

[00:12:11]   

So just kind of choosing a couple different layouts, couple different images and then testing that out. I think it is a gray area if you keep the same image of the final recipe and just change the title and description. I don’t consider that fresh. I consider it testing the gray market. It’s a fine line.

[00:12:37]   

Right, Because Pinterest doesn’t flat out say this is what the line is. This is what we want you to do for fresh content. So I err on the side of caution and I want a new image with new title and new description every time.

[00:12:56]  Megan Porta 

Okay. For video pins, you mentioned not to give up on those. And I’ve heard, I’ve heard food bloggers saying that they work great and some food bloggers say that they don’t. Do you have guidelines for those? Like do you do the like the split screen with video photo? Do you do just the whole vertical video pin length copy? Any other recommendations?

[00:13:21]  Laura Rike 

So I don’t do the split screen very often. I don’t see that very helpful. What I do is I like to do the video pin and have a static pin created as the image cover because then when the computer is doing the search, it’s got the pin image and then the video plays automatically for people when they find it.

[00:13:44]   

So it’s very helpful in terms of that regard. In terms of video, I would suggest people look at their analytics from your pins versus all pins. You can sort all pins means everything you’ve put on the platform, plus anybody that has repinned that or saved that is what they call it. Your pins is only yours.

[00:14:11]   

So if you think your videos are down, sort by your pins, I bet you your impressions and your reach is up because of your video pins. So we kind of do a mix of that. Yes, Pinterest has taught users static pin click end up where you want. Video pin is a little bit more nuanced because they have to click on the video pin.

[00:14:38]   

Then they have to click on the visit website on the side or underneath depending on where they’re at. So there’s a couple more clicks that have to happen. However, we have noticed that some of our clients that were either dipping down in outbound clicks or plateauing with their outbound clicks, we increased the video Pins that we would schedule out weekly.

[00:15:01]   

And I say weekly, not even daily, like going from 1 to 2 to maybe 3 to 5. And it increased our reach, which also then in turn helped our outbound clicks. And so we were kind of able to get out of that stuck, plateaued area.

[00:15:18]  Megan Porta 

Interesting. Okay, so I mean, they’re liking them on some level, so continue to experiment with them. And then you also mentioned the collages. So you said experiment with a mixture of static collage and video and just.

[00:15:35]  Laura Rike 

Tweak as needed and think about it in the terms of like, if, like I said, if you’re going to create, you know, awareness, consideration and purchase and two purchase pins and two consideration pins per day, then maybe one of those is a video and one of those is a collage. Or maybe a collage and a static and switch it up.

[00:15:58]   

It doesn’t have to be like, I don’t know the word I’m looking for here. It doesn’t have to be overly strategized. It can just be simple where like, okay, today I’m going to test this and then come back in two weeks and check it and then again in four weeks. And that’s the thing that we did with that case study for the blog post is we actually tested for 90 days, but we took screenshots and looked at it every two weeks to see the differences in things.

[00:16:29]   

So the platform really loves the ability for people to be open and testing.

[00:16:35]  Megan Porta 

Okay, so the seven to ten pins you mentioned earlier, fresh pins per URL, how would you spread those out over time? I know this is probably another question you get a lot of. Because people want a structure, right? They want like a map. Like here’s, here’s exactly the number of pins you need to make per URL and then here’s your map for spreading them out.Or does it just depend on that too?

[00:17:01]  Laura Rike 

I mean, yes and no. What I’ll say is, if you want a pretty nice laid out map, come talk to me. I will give you a pretty nice laid out map. Um, I help people in my coaching group with their monthly map. I think what it’s going to depend on heavily is has that URL been pushed out to Pinterest before?

[00:17:24]   

Is it new content that you have or is it something you’ve pinned before? Because the interval between when you can share that URL is going to be shorter if it’s brand new content and longer if it’s been placed on the platform before. So both scenarios you can have an interval and you can do it a generalized scenario, I would say three to five days for new content and seven to 14 days for content that’s already been on the platform that’s very like loose in general.

[00:17:58]   

There are times where I will tell a client this is what you want to push and this is trending now. So you’re going to put one out every two days. And again that’s really going to depend on what the goal is for that. 30, 60, 90 days. Right. And so hopefully three to five for new and seven to 14 for old refreshed content is helpful for those who like that map. If not, like I said, reach out to me and just let me know and I can help you kind of figure it out with what your goals are because it’s, it’s really going to be dependent on like what you specifically want to achieve from the platform because everybody’s goals are slightly different.

[00:18:43]  Sponsor

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[00:19:11] Megan Porta  

Is it okay to use other schedulers? I know for a while it was like no, you have to use Pinterest scheduler, you have to use Tailwind. Anything else is going to send a weird message to Pinterest that you suck or whatever.

[00:19:25]  Laura Rike 

What are your thoughts on this question? So much. The record needs to be set straight. No longer do we care about approved schedulers. Pinterest opened up their API. So as long as the scheduler you are using has the ability to schedule to Pinterest and they are using the open API source code, you’re good to go.

[00:19:47]   

The caveat that I will say to that is not all schedulers are created equal. So my still top two favorites are Tailwind and Metricool. Planoly is a runner up and that is because of the way that you can interval schedule. You can choose specific board lists or boards to schedule at once. If you go to Canva or like I’m on go high level and they have it like if you do those things, you have to schedule that one pin to that one board at one date and then come back and be like okay, when can this go to the next board?

[00:20:27]   

And they don’t make it streamlined for you. So that is my only caveat. If you’re already on Go high level, if you already pay for Canva. Like whatever it is that you are using, budget wise, use it. You’re not going to get like shadow banned or deprioritized or any of those other words out there that people use.

[00:20:51]   

It’s false marketing, it’s scare tactics. And what I’ve learned, hot tip is that I will be the first to say it. I was wrong. I used to say you have to do approved schedulers. And like I wrote this huge long blog post on what are approved, what are not approved years ago. Word on the street, I do not have this verified is that it was a pay to play.

[00:21:15]   

And so the approved schedulers were paying to be an approved scheduler because then they were getting kickbacks and certain parameters that they could include in their scheduler to know and then have direct contact and have meetings with them. And so yes, it was beneficial, but it was something that was not publicly available unless you paid for it is what I’ve heard. So again, take that with a grain of salt. I was wrong back then. I have changed my ways.

[00:21:51]  Megan Porta 

Big of you to acknowledge that. That a lot of experts would never say that. So I really appreciate that because things evolve, right? And we learn new things and new ideas come out and 100%.

[00:22:03]  Laura Rike 

So yeah, as long as it can schedule to Pinterest, you can use it.

[00:22:07]  Megan Porta 

Okay, that’s great news I think for a lot of people. You mentioned AI. Definitely stay away from using AI images. What about AI copy? So using AI to formulate descriptions and that sort of thing.

[00:22:20]  Laura Rike 

Yeah, I think it’s okay. I think there’s a time and place for it. I use it and teach it in my coaching groups. We use it for more market research and seeing what the nuances are from other pinners in that same space. Just like you would if you were a digital marketer or a service based business owner.

[00:22:42]   

Right? You do market research, you don’t copy, you don’t poach, you don’t do things like that. So use it for good. Right? We are still the most imaginative, brilliant minds of our own websites. And so I want AI to be a useful tool, not to be a crutch. So we use it. Yes, but I also alter it because it doesn’t understand 100% completely the strategy behind everything, which is where our brains come in.

[00:23:19]   

And so if it helps you go quicker and faster, use it. Just make sure you edit it a little bit to make it sound 100% like you. To make sure that the keywords are 100%. What’s the top search volume like just do your own spot checking.

[00:23:35]  Megan Porta 

Should we be stuffing keywords into those descriptions? So if maybe I pull up ChatGPT and say here’s the main keyword or title of the recipe and then I want all of these billion bajillion keyword stuff inside of it.

[00:23:51]  Laura Rike 

No, no, no, no. So I have a chatbot that I created that will help you figure that out. So titles, you want a keyword in there, descriptions, two to three keywords in there. You can get very, very specific with chat and make sure that it understands what you want. But again, it’s just a computer, so you can put in there.

[00:24:17]   

Like I could say I want Pinterest Marketing as my keyword and the only keyword, and it’s gonna put like 500 other ones in there. Like sometimes it will do that. Sometimes I call it being drunk. I’m like, chat is drunk for the day. Like it doesn’t understand what is happening right now. Like again, maybe not the best analogy, but like, like it just doesn’t get it sometimes.

[00:24:42]   

So again, stick to what you know, right? Keyword stuffing is a no, no. Hashtags are a no, no. Chat loves hashtags, chat loves grammar issues, things like that. So you can use it. But just be mindful of those things.

[00:25:00]  Megan Porta 

Okay? And just generally speaking about AI and Pinterest, because I know Pinterest has probably been, probably been going through a moment with all of the AI images and sorting through that is how is this affecting the platform, do you think?

[00:25:17]  Laura Rike 

I think that Pinterest is doing a really, really good job of making sure that they are using AI to help us on the back end of their code, but also ensuring that the quality is still there for all of the users. And what I mean by that is like Pinterest uses gen AI, so it’s like a technology that helps figure out how things are going, how ads are being engaged on what the performance metrics are, right to be able to give us that data.

[00:25:56]   

And I think that is very helpful that. The flip side of it though, as users is the ethical implications. Making sure that people aren’t just spamming the platform with quote, unquote fresh pins and new material. Right. And so Pinterest made a standpoint that AI should be used as a force for good. I completely agree.

[00:26:23]   

And they are thoughtfully creating ways to depict if a pin seems overly AI generated and how often that user or account has done so and so that way it will protect the users that are still putting out the quality that needs to be seen. And we have seen accounts be mislabeled as AI.

[00:26:53]   

If you’re a real human, you’re doing the right things, you contact support, they fix it. Right. So I do think that they’re heading in the direction of what I’ll say is keeping us safe as creators and ensuring that people can’t use it for the wrong side of, I mean, stealing our content, duplicating our content, like, and whatever angle you want to go down.Right. So spamming to try to make more money, like, they’re doing a really good job of trying to put the parameters around it respectfully.

[00:27:27]  Megan Porta 

Yeah. And we’re still kind of in that. Right. It’s not like things have probably been figured out or ironed out. It’s. I feel like it’s still going to be going on for a little bit here as things shift and change, which it feels like everything is shifting under our feet right now.

[00:27:44]  Laura Rike 

AI changes daily. Yeah.

[00:27:47]  Megan Porta 

Yeah.

[00:27:47]  Laura Rike 

It’s a. Yep.

[00:27:48]  Megan Porta 

It’s a. An interesting world for sure. Yes. I feel like we’ve covered so, so much. Is there anything that we have not covered that you feel like would really benefit food bloggers just having the information? Anything at all?

[00:28:03]  Laura Rike 

I think we covered a lot of what’s going on in the platform. I think the one thing that I do want to say is like, sometimes, because I’m in it every single day and I see multiple accounts, I can talk to all of the strategies and all of the nuances and all of the should do’s and should nots and things like that.

[00:28:24]   

But I don’t want that to be used as a fear of continuing on the platform. I want it to be an education. And so if you are feeling overwhelmed, if you are feeling discouraged, feel free to put earmuffs on and say thank you for that information. But it’s not serving me right now.

[00:28:52]   

Right. I am going to continue moving on without video pins or without testing collages, and that’s totally fine. It will still work for you. Pinterest is a dynamic platform. It loves creators. It. It’s not gonna make or break you if you say this is just too much for me or this is amazing and I’m gonna go this direction.

[00:29:16]   

Right. It’s not gonna switch the game and make you a millionaire overnight or break your bank overnight. So I just really want to urge you guys to continue using the platform, continue educating yourself about the platform and just do the things. Because I do also feel like in this time that we are in with a lot of things changing, that we can put ourselves in learning Overload without implementing.

[00:29:47]   

And I really want you guys to continue to implement. If that means from today you’re like, okay, my legacy pins are dying. I’m gonna start creating more than just one pin per blog post. Please take and run with that. Right? It can be as simple as that. And that’s really just my whole, like, plea to everybody listening is Pinterest is still alive.Pinterest is still thriving. Please, please, please continue using the platform regardless of all the nuances that we were talking about.

[00:30:20]  Megan Porta 

I so appreciate that because it is so easy to just drop everything and run away when things get scary and it feels overwhelming. But I’ve always said this. Pinterest is the best platform for food bloggers because it offers the visuals of mouth watering food and that’s valuable and people want that. People go onto the, the platform searching for just that.

[00:30:47]   

So I, I love this message. There’s so much fear in our space around Pinterest and I just, I so agree with you. Do not, I always say this to my community, do not give up on Pinterest. Don’t be mad at it. It’s changing and trying to stay afloat too. So just be patient and keep going 100%.

[00:31:09]  Laura Rike 

And I will even say this, which I don’t say to everybody, but I love this. If you feel overwhelmed or you are frustrated and you just have a quick question, I do have an online number. It’s not my personal cell phone, but it does come to me via email. Text me. I will put the number in the show notes.I will send it to Megan. Send a text. Right? Like, trust me, I will reply. My team member will reply. Someone will get to you. But I really believe in this platform so much that like, if there is something that’s holding you back and you want to just forget all the other noise and you have a question, shoot me a text message. I am so here for you.

[00:31:52]  Megan Porta 

Oh, you’re amazing. Thank you. And I do want to ask you because I know that you serve food bloggers. If you’re listening and you’re just like, okay, I want to dig in all myself and do this, great. But if not, if you want to hand this off and you need help with all of what we’ve talked about, how can you help people?

[00:32:10]  Laura Rike 

Laura? Yeah, for sure. So if you are looking for a one time help, I do an audit. And so I’ll go through everything we talked about today so we can talk about boards and pins and keywords and all that. So that is just like a one time thing. If you are looking for like long term support.

[00:32:29]   

I like to ask if you are a doer or a delegator. For my doers and implementers, I have a coaching group and so I will offer a $97 trial for 30 days. It’s typically 197 and we meet every Wednesday. You don’t have to come to the calls. There are recordings, transcripts, PowerPoints, whatever, support.

[00:32:55]   

But I also in that coaching group in there on the call, in the thick of it with you every Wednesday. And then we also give you access to literally anything I sell online. So my courses, my templates, anything that you need in terms of support is in that membership group. So that is my Pintastic Results for my doers.

[00:33:18]   

If you are the delegator type, I have what I call a blueprint or management. If you have a team member or VA or someone that can implement for you, I literally do everything but the implementation and put it into what we call a CEO dashboard for you. So I will give you the keywords, the titles, the descriptions, the templates, videos on how to schedule for that month, like everything you need.

[00:33:50]   

You can literally hand that off or I can give it to your VA and they implement for you. So you can sit back and be the boss babe that you are. Right. And watch it just work. Because I will look at the analytics month over month and keep handing your VA or team member this report.

[00:34:09]   

If you are on your own and you are a solopreneur, I also love you guys as well and I do full management for you. So I handle everything. I give you a report every week and every month and then I also go, I don’t know anybody else doing this, but I also go in and look at the trends for 90 days out and give you content gaps.

[00:34:32]   

So if you are in the mode of creating new content or new roundups or new things like that, I give you a heads up on what’s trending and what’s coming up and ways that we can fill that gap and ideas that I have based on what would be beneficial for Google and Pinterest.

[00:34:50]  Megan Porta 

So yeah, wow, you cover all the bases and I think pretty much anyone can find one of those that fits them and their business and then we can find that, we’ll put that in the show notes I think. Right. Otherwise just go to your website and. And I’m assuming people can find you there as well.

[00:35:08]  Laura Rike 

I can give you the links and yes, my website has everything on there too.

[00:35:13]  Megan Porta 

Okay, that’s great. And I have been like just staring at. Is. Is it a coincidence that my shirt matches your background exactly and your fingernails?

[00:35:21]  Laura Rike 

No, it is not a coincidence.

[00:35:22]  Megan Porta 

It’s so weird. I was. I’ve just been like, the. The hint is. Is like spot on. Is so weird.

[00:35:30]  Laura Rike 

I love it. I. Everything I do is with pinks and purples. That’s just my favorite color. So it just works.

[00:35:41]  Megan Porta 

Oh, my gosh. I am the same. My. My logos pink. Well, kind of like a magenta, but I love magenta. Pinks. Purple. The pillow behind me is purple. I love purple and pink so much. Okay, well, we’ve covered so much today. I really appreciate you taking extra time too, Laura. And can people find you obviously on your website?Are you active on social media as well?

[00:36:03]  Laura Rike 

Yeah. So everything you can look up is Laura Rike. L A U R A R I K E. My agency is also called Simply Pintastic. And so those are the two things everywhere online that you guys can find me.

[00:36:17]  Megan Porta 

Awesome. Well, thank you. We really appreciate you and all of the value you shared today so much. We love Pinterest experts more than you know and just appreciate you. And thank you for listening, food bloggers. I’ll see you next time.

[00:36:38]  Outro 

Thank you so much for listening to this episode of Eat Blog Talk. Don’t forget to rate and review Eat Blog Talk on your favorite podcast player. Thank you. And I will see you next time.