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Blog Title: Happy Kitchen.Rocks
About Elena: I’m a food photographer, stylist and blogger at Happy Kitchen.Rocks. I’ve come a long way the past five years and feel very blessed to be able to share my passion for food photography. I created an online food photography course, where I share all my knowledge and experience, from camera settings to styling tricks, to help you take great food photos.
Notes From Episode #009: The Importance of Capturing Stunning Food Photos
Started on the kitchen counter with just the lights on overhead but Elena bought a new camera and gradually improved.
Elena is a food blogger who has hosted local food photography and styling workshops. To be able to share her passion with a larger audience, she created an online course.
Elena’s desire was to create an informative course that was not too long and taught important topics. She knew visual learning was the most effective. Video was going to be the most helpful tool in teaching the participants. She wanted it to be affordable and worth the price – a great investment for people to grow. She’s excited to share It’s launching this September.
The course is meant for both beginner and advanced photographers who struggle to find their style.
Elena shares some teasers from her course with us, like: how to find your own personal style, how to dress up ugly food and how to apply color theory to your food photos.
“When it looks delicious, then you crave it, you want to make it for your family.”
Her course covers the following topics: camera gear, settings, natural light, props, composition and styling. There are demos that show exactly how to use the settings on your camera, how to manipulate natural light, how to select and place props in order to get the look and feel you are aiming for.
“I just love the visual component of food blogging! “Since we’re not able to share, smell and taste online, yet we can only imagine what the food tastes like when looking at it.”
“A bigger goal for me here was to make healthy vegan and vegetarian food more attractive to people to encourage them to try it and enjoy it and live a healthier lifestyle all together.”
Elena wants you to know if you want your photos to appeal to emotions, you can use props to help you achieve that and at the same time you don’t want to overdo it. But learning about when less is more is important to learn too. Learning how to use the light is so important and the settings your camera has help you achieve great shots.
How do you find your photography style? Two things: Practice! (and practice some more) Then look at others pictures, scroll through IG and notice what pictures you like the most and why, what sticks out, so you can hone in on what you want to create yourself.
“Small decisions you make can in each shot influence how your style evolves.”
At the end of the day, what you like is what your style is.
Color theory is such an important and underused tool.
On the topic of ugly food – you can use a variety of props to take away from the ugliness to help make it a little more appealing. Tips are: use garnish; a spoonful of sour cream; add crumbles to the top; add an extra layer of salt and pepper; all these can all help.
Launching a digital product is a good way to diversify blogging income. If you see a need for a specific resource food bloggers are wanting, fill the gap!
Elena is offering a KILLER discount to Eat Blog Talk listeners. Don’t miss out on a 70% discount, as well as an affiliate program!
Elena’s encouragement for bloggers who want to start or take on a new venture: Follow your passion and make it your job because everyone has something they are really good at.
Helpful resources from the episode:
Click for pre-sales information on this valuable course : https://happy-kitchen.teachable.com/p/food-photography-course
The discount code for Eat Blog Talk listeners: MEGANPODCAST.