We cover information about common fixes for bloggers’ sites and how Kris and Katie stay on top of relevant information to serve food bloggers’ businesses.

Listen on the player in this post or on Apple Podcasts, Spotify, YouTube or your favorite podcast player. Or scroll down to read a full transcript.

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Guest Details

Connect with The Blog Fixer
Website

Kris Kimball is a software developer who left the corporate world of banking in 2015 to start the Blog Fixer. His company helps thousands of WordPress bloggers like his wife Katie automate the boring technical stuff so they can focus on what they love. Kris and Katie are full-time online entrepreneurs raising 4 kids, and they love hiking in the mountains and hate home improvement projects.

Takeaways

  • Automate tedious technical tasks: Chris Kimball developed The Blog Fixer plugin to help his wife Katie automate the process of adding no-follow attributes to hundreds of links on her blog, Kitchen Stewardship.
  • The plugin makes permanent changes to blog content: Unlike other plugins that only make changes on load, The Blog Fixer makes permanent changes to the blog’s content, ensuring the fixes remain even if the plugin is deactivated.
  • Stay up-to-date with SEO changes: The Blog Fixer team continuously monitors SEO best practices and updates their fixes to ensure your blog remains compliant with the latest recommendations.
  • A wide range of fixes: In addition to the no-follow link fix, the blog fixer provides solutions for internal redirects, link targeting, and other common technical issues faced by bloggers.
  • Primarily suitable for experienced food bloggers: The Blog Fixer’s services are particularly valuable for food bloggers with extensive content archives, as it can efficiently address technical problems across a large number of posts.
  • The Blog Fixer offers a white-glove service: The blog fixer team handles all the installation, configuration, and optimization of their plugin, so you don’t have to worry about the technical details.
  • Connected to the blogging community: The team actively listens to their clients’ needs and develops new fixes to address the evolving challenges faced by food bloggers.
  • Deals with custom fixes: In addition to their standard fixes, The Blog Fixer is also capable of providing custom solutions to address unique technical problems on your blog.

Resources Mentioned

The Blog Fixer

Transcript

Click for full script.

EBT606 – Kris and Katie Kimball

Intro 00:00

Food bloggers. Hi, how are you today? Thank you so much for tuning in to the Eat Blog Talk podcast. This is the place for food bloggers to get information and inspiration to accelerate your blog’s growth, and ultimately help you to achieve your freedom. Whether that’s financial, personal, or professional. I’m Megan Porta. I have been a food blogger for 13 years, so I understand how isolating food blogging can be. I’m on a mission to motivate, inspire, and most importantly, let each and every food blogger, including you, know that you are heard and supported. 

Supercut  00:16

Hey, food bloggers, check out our new SEO supercut, a bonus 15 minute episode capturing highlights from SEO episodes we have recorded recently. Go to eatblogtalk.com/SEOsupercut to get access today. 

Megan Porta  00:54

If you’ve been a blogger long enough, you have likely heard of The Blog Fixer. I know I have personally used their service for my own blog a couple of times over the years, frantically needing certain quick fixes. Kris and Katie Kimball join me in this interview from The Blog Fixer. They talk about their story and how Katie started blogging a long time ago, and how Kris’s technology was really helpful for her blog, and how that got him rolling with The Blog Fixer, in the episode, they talk about the most popular fixes for food bloggers’ sites, what makes The Blog Fixer unique as a plugin, and how they stay on top of relevant information in our space in order to serve food bloggers’ businesses, they also provide a very generous offer. So be sure to listen to find out how to get your own free site scan. This is an extremely generous offer that they gave. I hope you love this episode, but also find great value in The Blog Fixer, sponsored by RankIQ. 

Sponsor  02:00

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Megan Porta  02:40

Kris Kimball is a software developer who left the corporate world of banking in 2015 to start the Blog Fixer. His company helps thousands of WordPress bloggers like his wife Katie automate the boring technical stuff so they can focus on what they love. Kris and Katie are full-time online entrepreneurs raising 4 kids, and they love hiking in the mountains and hate home improvement projects

Megan Porta  03:02

Kris and Katie, it’s so good to have you two. I love it when I have two people on the podcast at once. It just adds extra fun. So welcome. 

Katie Kimball  03:10

Thanks. Megan.

Kris Kimball  03:11

Hi. Megan, thanks.

Megan Porta  03:12

Yeah. We’re excited to talk about The Blog Fixer. I know you guys have helped so many food bloggers. I mean, as far as I can remember, I know that you guys have been helping food bloggers, but we’ll get into that. We’ll get into your story before we do. Do you guys have a fun fact to share with us?

Katie Kimball  03:30

We do so we are a married couple. We’ve been married 21 years, but the way we met is a little bit unique, because we were in high school, but going to the college campus where we both ended up attending and taking this, like, really difficult scholarship exam that neither of us did very well on. But we were at a luncheon after that, and happened to sit at the same table. And then Kris actually, he’s really, really shy, but he actually tried to email me, except that my last name is super polish and it has seven consonants in a row, and he just had no chance of remembering my email. 

Kris Kimball  04:04

Luckily, we ended up on the same floor that year, so yeah,

Katie Kimball  04:08

And we both remembered one another as freshmen. So it was meant to be.

Megan Porta  04:12

So after you were freshmen, at what point did you start getting to know each other?

Kris Kimball  04:17

We started dating the second semester of freshman year.

Megan Porta  04:20

Okay, oh, I love that story. That’s a good one. Well, thanks for sharing, and you’re still here. You’re still together, and you guys run a business together, right?

Katie Kimball  04:30

I mean, we both work from home, and we run each run our own businesses, but we help one another, like I often say, Kris begs me to help him write emails, and I beg him to do my tech stuff. 

Megan Porta  04:40

Nice? Yes, I know it’d be so great to have a tech person in my home. I always say that, so why don’t you guys tell us your story? So, Katie, you got started with a blog in 2009 correct?

Katie Kimball  04:52

Way back then. I actually, I’m a teacher by trade, and I taught elementary school for a couple years, but then left to start. our family and we, we were very young and very poor, and I just needed to bring in a little extra money. So I was brainstorming like, do I sell Pampered Chef? Should I tutor like, what? What can I do here to close this budget gap? And I had this idea for a book that in my head was called Kitchen Stewardship, where I was going to help moms, like, do things in the kitchen faster and better than I had because I’d been making a lot of mistakes as I tried to learn to cook. And I did not know at the time that writing a book is neither a fast nor effective way to make any work at all, but I emailed the editor of a small magazine I read for advice, and it’s still mind blowing to me that he bothered to email back like I can’t even believe it, but it changed our entire family’s lives. Because what he said was, maybe you should start a blog to see if there’s any sort of audience for your book idea. And literally, this is 2008 I’m like, What’s a blog? I don’t, I don’t even know. I don’t even know if it was, but by February 2009 I had kind of jumped in with both feet and leaned pretty heavily on the tech husband, you know, across the room, like, what is this? What do I do? What does this mean? HTML. I have no idea. You know, I just wanted to write, and he helped smooth that out a lot. 

Megan Porta  06:09

I don’t think anyone knew what blogging was back then. I remember starting the same way it was, like, blogging, blogging, blogging, oh, yeah, I think people write, they write somewhere online, but it’s a process learning what is involved in blogging. I think even today, it’s like, wait, what? What do we do? So right away, Kris had technology, obviously. Did you go to school for that Kris?

Kris Kimball  06:30

I did. Yeah. I’ve always been a computer geek, yeah. So, yeah, my major in college was computer engineering. And, you know, I was dabbling and coding. I’m a big college basketball fan, and so in high school, I wrote a program to help me to run pools for the March Madness tournament. So it’s always been, you know, something I’ve done, and then, yeah, I, you know, out of college, I got a career where I was making home banking software for credit unions.

Megan Porta  07:01

Oh, wow. Okay, so Tech has always been a part of your life on some level. And then when Katie started her blog, what were some of the first things that you were helping her with? Well,

Kris Kimball  07:11

I had a lot of experience in creating websites and putting things online, so that was kind of the first thing, you know, I was the one that directed a WordPress as a, you know, as a platform right away. And I think we started on wordpress.org, I mean, pretty quickly transitioned to our own hosted WordPress so that she could monetize.

Katie Kimball  07:30

I think it was 10 weeks I started blogging on the free WordPress, you know, it was only like 10 weeks later, Kris said, you know, if you’re ever going to monetize, you might as well move over. And I was like, but that cost $10 money. I’m trying to make money. Actually, at the time, I didn’t even know if I would make money from it, but it took about six months. And then I thought, oh my gosh, that’s actually a check coming in my mail. You know, that’s amazing. So he was, he was pretty integral because I don’t like the nitty gritty of tech, like, I’m not un tech savvy, but I’m the girl whose senior year in high school and calculus was, like, I am not learning any new technology. This graphing calculator is dead to me. I will do my work on paper.

Kris Kimball  08:14

I love my graphic calculator.

Katie Kimball  08:17

He still has it. He won’t even let it go.

Megan Porta  08:20

Oh my goodness.

Katie Kimball  08:21

Very different in that particular sense. And it’s, uh, it’s been a good partnership, though.

Megan Porta  08:25

I’m with you, Katie. I don’t think I ever got the calculator either. I just No, I didn’t want to go to that realm. I was like, Nope, I am. I’m not doing that. So I was gonna ask you, Katie, about monetizing. Were you, do you remember? Was it food buzz? Is that what though? Yes, I do that for food buzz. Okay, I was with them. Yeah, I was with them too. That was like the first early advertising. And I remember getting into that network, and I was so excited and getting my first, like, $50 check, and being so excited. And then it was, like, 150 and oh my gosh, those were the days, right? Okay, so Kris, what were the Okay, after you started helping Katie just kind of get through the nitty gritty and get her blog up and running, at what point did you realize that something like The Blog Fixer needed to come into the scene?

Kris Kimball  09:19

It was definitely when Google announced the need for no follow for monetized link.

Katie Kimball  09:25

That was a crisis.

Megan Porta  09:26

I remember that.

Katie Kimball  09:27

And I must have been I was a couple years into blogging and and, you know, back then, you would write. I wrote nearly every day because food blogging was so chilly, you didn’t even have to take a picture of your food. I would like make a new recipe. You know, one night, sit on the couch, type it out and publish it by like, 9pm it was so different. So so, so different in 2009 and 10 than now. And so I had hundreds of posts, and then we got, I don’t even recall if it was an email or what I probably, I think, I thought it was no big deal like this, this is probably not real like this is. I’ll tech gobbledygook in this email. I don’t really know what it means. But then in, you know, blogger communities, which I guess was, I was probably on Twitter back then, it’s so funny to even think back, yeah, and people were like, No, this is, this is real. Like, this is legit. We have to touch every post, and we have to add this ref equals no follow equals no follow or whatever in your HTML. And I thought, This is it, like, I’m gonna have to sit for two months, yeah, in the little work time that I have my life raising babies, you know, and not be able to post anything new, and not be able to make an, you know, an ebook or anything. And I was like, Kris, I’m in I’m in trouble. He’s a real automation guy. That’s something we both have in common. We’re efficiency gurus. And so he thought, maybe I can automate that, like, maybe I can figure out how to make a bulk change and automate it so that you don’t have to touch it. He’s like, Give me, give me a couple weeks. I’m going to dig into it. I’m like, Oh my gosh, please work. So the first time you ran it, tell us the number. Yeah.

Kris Kimball  10:57

Well, yeah, we touched 21,000 links to the first thing I did was search to see if there’s anything out there that could help us. And I didn’t find anything. And I thought, well, you know, this kind of thing, changing data is exactly what I was doing in my day job at the time for as a programmer. So yeah, we just I created the little plugin to basically identify when links are monetized, and then add that nofollow attribute.

Katie Kimball  11:26

Yeah, for the first time he ran it, it probably took, I don’t know, five minutes. 15 minutes.

Kris Kimball  11:31

It took two minutes.

Katie Kimball  11:33

Fancy, fancy. So, yeah, I mean literally, he clicked the button and then it no followed 21,000 links. Can you even imagine Megan, how long that would have taken me by hand.

Megan Porta  11:42

Oh, my gosh, no. I’m just, I’m in awe. 21,000 so were you just like, I can’t believe this just worked. 

Katie Kimball  11:50

Oh, totally Yeah. I was so thrilled. So pretty quickly after that, I thought my friends need this too.

Megan Porta  11:56

Yeah, right. So you shared it with everyone else. And is that when The Blog Fixer was born?

Kris Kimball  12:01

Yeah, it was, yeah. So at the time, I was still doing the day to day in the corporate world, and then on the side, I was helping all Katie’s colleagues to follow their links.

Megan Porta  12:12

Oh, that’s so great. Okay, so that first one was a huge success, and then it was, it really obvious which other fixes needed to be born after that. 

Kris Kimball  12:22

Yeah, it was the plugin that I wrote, was written in a modular way so that we could add new fixes pretty quickly when we quickly realized that there are other things that need to change in mass in a typical site just to make a more efficient, make a more better SEO, etc. So yeah, our youngest child was born, what 10 years ago now? He was born in October, and then in January, I thought, hey, now’s the time to quit my job and go full time into The Blog Fixer. 

Megan Porta  12:52

Oh, that’s so good. So since then, you have helped many, many bloggers, and I think food bloggers are your main client, correct?

Kris Kimball  13:00

Yeah, just because the niche that Katie’s in, yeah, yeah, the majority of our clients are food bloggers. We get a lot of DIY class, you know, bloggers and lots of different niches, but the vast majority is food bloggers.

Megan Porta  13:12

And how many fixes do you have at this point?

Kris Kimball  13:15

We gotta be pushing about 20, would be my guess.

Katie Kimball  13:18

I think they come to be Kris is really good at listening to his audience. You know, people who understand how their blog fixer works, which is basically, you know, you can write an algorithm or write a rule to make a fix throughout all someone’s posts at one time. And so, you know, Kris and I work together a lot to figure out, how do we how do we write that rule, you know, like, how did The Blog Fixer know which links were affiliate links. So I had to tell him, Well, if the ending has this, like, gobbledygook on it, or if it’s like, you know what I’m saying, like, there’s certain contracts that affiliate links follow, and there’s, we probably identified 20 or 30 different constructs that affiliate links might follow. And then kind of taught, in some ways, blog fixer is not AI, but we’re making it sound like it is. We kind of taught the blog fix it like this is the rule. Is the rule, and then you can follow it. So anything that you can think of on your blog, where you can write a rule to help the program find, you know, your links or your text or whatever, and then make a mass change, it can do that. And so it tends to be new. Fixes tend to arise when something changes, you know, like back when we started the SEO recommendation, for example, for link where a link should open, just everyone just opened all the links in the same page. And then there was sort of a turnover. And the SEO gurus, right, were saying, oh, everyone should open all of your links in in a new tab. Well. And then mobile became, you know, more popular. And we were like, Oh, everybody hates all these new tabs opening up on their phones. So then that rolled over again, and it was, it was just more nuanced, right? Like, maybe external links open in a new tab and internal links and your same tab, or you should, what like. 

Kris Kimball  14:55

Current recommendation is that every link opens in the same tab at. Except potentially affiliate links can open externally.

Katie Kimball  15:02

Right? And those now have The Blog Fixer has added at least on my blog, because I get to run The Blog Fixer all the time, it has, like, one of those little arrows that it kind of identifies to show people, Hey, this is going to open in a new tab, right? They will arrow in a box. So that’s a really good example of how I’ve run that same fix probably three or four times, because the recommendations have changed. And goodness, you know, with 1500 posts now, I don’t want to touch everyone and change where the links open, like that would be a really expensive, VA.

Megan Porta  15:35

Time-consuming year. Gosh, yeah. I mean, things are always evolving. So you guys have to just kind of roll with the changes I imagine, and, yeah, evolve right along with the blogging world, which is oh my gosh, crazy. I feel like it’s evolving so fast right now. I don’t remember the first blog fix I use, but I remember being frantic about it. I was like, Oh my gosh, I need this fix. And somebody said to me, I don’t even remember who, but they were like, Oh, I have a solution. There’s this plugin, The Blog Fixer. They can do it for you. And I was so amazed at how fast, because I like you, Katie, I was like, Oh my gosh, this is gonna be my life for like, two years. I’m gonna have to go through every single whatever and fix it. I think I’ve blocked it out because I have no recollection of what it was, but I just remember being like, wow, this is amazing. 

Sponsor  16:25

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Megan Porta  17:14

Do you guys have like, really popular fixes that people come to you for frantic, like I did,

Kris Kimball  17:20

Yeah, there’s a there’s a few fixes that are at the top of our list. And the first is, is no follow, like we just talked about, that’s still a thing. It’s still a thing that has to be done, and it’s still a thing that a lot of people don’t do. So no, follow is still our most popular fix. Then we also deal with internal redirects. So what happens is, a lot of people will go to an SEO guru who will do a whole big site audit, and they’ll give them a list of all these things they need to change, right? Like hundreds of things, 1000s of things that need to change. And we can do some of them in an automated fashion, and one of them that’s often recommended by all these SEO gurus is to eliminate redirects internally. So if you have a link that, when clicked on, redirects to a different link that causes extra server resources, it causes the reader to have to wait a little bit longer, so it’s often recommended to just go straight to the redirected link. So that’s one of our fixes. We call internal redirect fix.

Katie Kimball  18:19

And the older your blog, the more likely you are to have some of the it’s like, it’s like digital clutter, really, because maybe if you’ve changed your URL, or if you’ve changed your slug structure, like, if you change a pro like structure. So back in, you know, 2009 the dates were… 

Megan Porta  18:33

Gosh, this was My issue. I think this was it, you guys, this is it. It’s all coming back. Because I had the dates, and I had all of these redirects, and I someone in the SEO world was like, you have to fix this. So yes…

Kris Kimball  18:46

We did too at Kitchen Stewardship, so yeah.

Katie Kimball  18:49

So it’s really, I always call it like the most exciting boring technology in the world, because it’s the stuff that we don’t we don’t want to touch. We want to write recipes and take photos and be creative and share with our readers, right? Like, that’s why we got into this. We didn’t get into this because we want to dink around with little tech stuff. And, you know, and doing a Site Audit is really important once you have a few years under your belt, and, you know, a few 100 or a few 1000 posts, because we have to continually talk to Google and follow all the SEO rules. But it’s also really boring and really tedious. And so, like you said, it’s just such a great relief to go, oh, like task 123, and four, The Blog Fixer can just do and I can check that off, you know, check that off the list. And so that’s one of the things we’ll talk about at the end. Is that Kris will give everyone in your audience a free site scan. So they don’t, they don’t even have to go to an expensive SEO guru, we can kind of see what, see what they need. But also we want to, you know, we want to teach people. So we’ve already talked about the appropriate link target, you know, that people should be hitting right now, at least at this point, and that’ll, that’ll change again. 

Kris Kimball  19:56

And that was my third suggestion as far as popular fix. And again. Changes. It’s changed each the last two years. As far as the suggestion goes, is where you should open your links and in what tab.

Megan Porta  20:08

Do you guys get comments all the time from bloggers just like, thank you. You’ve saved my life. You’ve saved my world. 

Kris Kimball  20:15

Yeah. 

Megan Porta  20:16

Yes. I mean, think of all the time that you have saved bloggers, that’s pretty amazing.

Katie Kimball  20:23

We like to say that The Blog Fixer is like a room full of VAs working on your blog at the same time. And so we even had our son Paul, who’s a he’d graduated high school a year ago and has his own video editing business now. So we commissioned him to make like this fun little video showing like all these VAs in our room like fixer does. So that’s that’s just a fun little, fun little video and a piece of our life that we’ve raised an entrepreneur as well. 

Megan Porta  20:47

I love that. So obviously, The Blog Fixer, you know, takes big problems and condenses them to little solutions. Is there anything else about the plugin that makes it unique and stand out? 

Kris Kimball  21:00

I mean, I think the biggest thing is that the way it works, get a little bit technical here. But behind the scenes, we’re changing the content permanently. A lot of plugins work where they change it when the post is viewed, and if you disable the plugin or delete the plugin, the content goes back to the way it was. So we’re making a permanent change one time. You can get rid of The Blog Fixer plugin at that point, and your content will stay fixed forever.

Katie Kimball  21:30

So to bring that down to normal person language, probably Megan, you and all of your audience have had the experience where you go onto someone else’s site and you see short code that clearly you’re not supposed to see, but it’s because they removed a plugin, or a plugin stopped being supported, or went offline, or whatever, and now that shortcode is visible and it shouldn’t be. So that’s a really good example of the kind of plugin that blogfixer is not because it’s actually making the change as if it’s a real human and updating the post. So the moment The Blog Fixer runs, the changes are real and they’re set. And then the other bit that Kris talked about is, again, the SEO gurus are always like, you have to remove plugins. You have too many plugins, right? And the deal with that is that many, many plugins run on load, so your reader comes to your site to get amazing recipe for cinnamon rolls, and five or 10 or 15 plugins have to then do their thing, and they’re all taking a fraction of a second. That is not the case with The Blog Fixer, because the changes are are real and they’re permanent in the post, and so it’s not going to cause any sort of drag on load speed.

Megan Porta  22:34

So if somebody’s listening and they’re like, I don’t know, maybe I need a blog fix. I don’t know. I don’t know, where do they start? 

Kris Kimball  22:41

So we have, Katie mentioned this earlier. We have a what we call our site scan, which evaluates your site against all the fixes we provide, and gives you numbers and says, Here’s what we recommend that we could fix for you.

Katie Kimball  22:54

Right? So it might say, you know, you have 21,000 links that probably should have been nofollowed, for example, okay? Or all of your links are opening in a new tab, and you shouldn’t do that. We would, you know, we would fix 527, of those so it allows you to see what’s going on in your old, old, you know, archived posts and everything and and where The Blog Fixer could make a change. I think again, Kris is really good at adapting to what’s happening. And people will come to him and say, I just got an email from Amazon, or I got an email from Google, or this SEO guy said this, and I think you can help me. And I think that’s where understanding how The Blog Fixer works can be really powerful for people like people in your audience, once you get Okay, The Blog Fixer works by making a mass change where you can teach you to rule across your whole blog, then you can think, me, I have this problem. Maybe The Blog Fixer can help. And then when enough people say, hey, blog fixer, can you do this for me? He’s like, All right, that’s going to be a new you know, that’ll be our next fix. You want to talk about the Amazon thing that happened last December?

Kris Kimball  23:57

Yeah. So end of last year, Amazon decided they were going to break all of their site stripe images. So if you got an image from Amazon as part of their affiliate program, they were just getting rid of those. 

Katie Kimball  24:10

So sites were gonna have, some sites would have, like, hundreds or 1000s of just dead, broken images, which looks horrible that like, decreases trust. Right? When people go to your site and they see an empty space where there shouldn’t be an image, they’re like, Oh, well, this, this blog’s not up to date, you know, right?

Kris Kimball  24:25

Yeah, so we were first to market with a solution for that. It was less than a week we were updating sites to fix that problem so that their images were still there come January.

Katie Kimball  24:35

And still affiliate linked and… 

Megan Porta  24:37

Nice. So you guys really do stay on top of it, like you have to, you have to stay so relevant.

Kris Kimball  24:44

There’s, there’s always things that need to be changed. And again, there’s always changes from Google and Amazon. And we do a lot of one off custom fixes. People come to us and say, Hey, I I’d like to change this. Can you do it? And then, as Katie said, you know, if enough people have that problem, then. Yeah, we we spin it up into a new fix to offer everybody, but we do a lot of also just one off custom stuff too. 

Megan Porta  25:06

Do you find that most of your clients are seasoned food bloggers, like blogs that have been around for, I don’t know, five plus years or something like that?

Kris Kimball  25:14

Yep, yep. The more content you have, the more valuable we are. 

Megan Porta  25:17

Yeah, 

Katie Kimball  25:18

Yeah. Totally. Like another one of my favorite fixes that I use a lot because I’m part of probably 200 affiliate programs. And I don’t know if that’s normal for food bloggers, but you know, we’re trying to make money off our site here, and so we want as many links as possible to be monetized. And it’s such a pain when, you know, maybe I’ve linked to basil and oregano and thyme from Mountain rose herbs. They used to have a fantastic affiliate program, and then they killed it. And I’m like, great. Now, all my links to all these herbs, right, are not only not making me money, but they’re also dead links that aren’t working anymore, and that’s so frustrating. And so Kris created the dead affiliate link where you can, you can just wipe out all those links or change them to something else. You know, if you can find a new affiliate program that compensates that compensates, you can change them. And so that’s that’s really handy, because I don’t, I don’t want broken link on my site or and I don’t want to send traffic to a brand that killed their affiliate program for what I think is no good reason. You know what I mean? Like, yeah, link isn’t broken. I don’t want to send them traffic for free, like, I want to monetize those links. So that’s kind of a handy one too.

Megan Porta  26:21

Do I remember there wasn’t there one where people were putting links and comments a lot, and you have a fix where you can get rid of those links? Is that correct?

Kris Kimball  26:31

Yeah, because a lot of times those links get broken real fast, yeah. So yeah, we can just wipe all those out so you just have a lot less broken links on your site.

Megan Porta  26:38

Yeah. Anything else you guys want to say about The Blog Fixer and how they help food bloggers, or anything food bloggers need to know about you guys.

Katie Kimball  26:48

I think one thing that Kris has worked really hard on over the years is that food blogging community, it’s very complicated actually, for plugins to do what he does to make mass changes, particularly for food bloggers, because we all have different recipe plugins. And so Kris has had to learn all these recipe plugins and where they store their data. And that’s, you know, boring tech geek stuff. But all that to say is it’s, it’s very complicated to make sure that your recipes are updated too. So I think a lot of food bloggers probably, if you run like a search and replace, you know, with one of the other free plugins, it’s probably not seeing your recipe, the recipe body itself, because that’s in a separate recipe plugin, and it’s stored in a different place. So that’s something that Kris has been really good at, is making sure that The Blog Fixer sees and changes even these complicated recipe plugins.

Kris Kimball  27:38

Yeah, there’s 100 different ways that data can be stored in WordPress. And so yeah, we have to stay on top of all those ways and make sure that the blog fix is compatible with all of them. 

Megan Porta  27:47

Yeah, it’s a big job, but you guys solve so many little slash big problems for food bloggers. So thank you for being in our space. I was just gonna say I pretty sure that most seasoned bloggers have heard of you, and probably used you, but if not, they start with the free site scan offer. Can you tell us more about that?

Katie Kimball 28:06

Yes, for on any of your listeners, they can go to blogfixer.com/eatblogtalk, and Kris will give them his site scan for free. Is that usually $50 it’s usually 50. So that’s one. Was a pretty nice gift. So thank you for listening. Awesome. And again, that will run on your blog, and it is something like, it’s good that we’re chatting with you, and so we’re building some trust with your audience, because people do need to give The Blog Fixer access to their site without access if we can’t make any changes. So The Blog Fixer would then scan the whole site and give you numbers of what you might be able to fix. And then you can choose, right? If you use the block fixer to fix it, or if you hire a VA.

Kris Kimball  28:44

I think that might be an important thing we haven’t really touched on, is that all of our fixes are white glove. In other words, me and my staff will run your fixes for you. So a lot of people don’t want to understand how to install a plugin and how it works and stuff like that. You don’t have to, like, we do it all. We use the plugin, and that’s why we can keep our prices where they are, because a lot of automation behind the scenes, but it’s still our staff, installing, configuring, optimizing the plugin and then giving you basically your service, your your change, your positive changes for your site.

Megan Porta  29:16

Well, thank you for all that you do, and thank you for the generous offer as well. We really, really appreciate that. Is there anything else you guys want to say about The Blog Fixer before we start saying goodbye, Kris and Katie?

Katie Kimball  29:27

I think we covered a lot, and we’re looking forward to getting to know some of your audience members.

Megan Porta  29:32

Yes, same. Thanks so much for being here. It was such a pleasure to connect with you guys. Finally, after all these years and after having frantically used your service years ago.

Katie Kimball  29:43

I know I love that your memory came flooding back. Oh, that was it. PTSD.

Megan Porta  29:48

the dates. Oh, gosh, I had so many blog posts at that point too. It was, I think I messed a lot of stuff up. But yeah, I’m not. I’m gonna just not go there, moving on, right? And to end I like to ask my guests if they have either a favorite quote or words of inspiration to leave us all with. What do you guys have for us?

Kris Kimball  30:08

We’re not huge quote people, but I did, you know, a lot of people have imposter syndrome. You know, as a an entrepreneur, as a someone that runs their own blog or whatever, so I have gravitated towards Teddy Roosevelt’s quote about, it’s not the critic who counts, and I’m not going to be able to recite the whole thing, but I just, I was always touched by that, which basically says, like, you know, people who are judging are not the people who count. It’s the people who are getting in the in the trenches and doing, yeah,

Katie Kimball  30:37

In in the arena that we just need to trust ourselves. And you know, sometimes we have to remind ourselves that we’ve learned a lot. Kris has 10 years of experience, you know, with The Blog Fixer, and actually, beyond that, 15 years helping me with WordPress. So it’s like he is in the arena. He doesn’t know what he’s doing, so that, yeah, it’s a good coach. Overcome imposter syndrome.

Megan Porta  30:57

I love it. You’re showing up. You were there, yep. Well, thanks again, you guys. I know that you have that offer. Is there anywhere else you want to direct people your blog is theblogfixer.com Correct? 

Kris Kimball  31:07

Yeah. theblogfixer.com/eatblogtalk for the free site scan. 

Megan Porta  31:12

Awesome. We’ll put together some show notes for you guys. So if you want to go, look at those head to eatblogtalk.com /blogfixer. So thank you for listening, and thank you so much for being here, Kris and Katie, I will see you guys in the next episode. 

Outro  31:27

Thank you so much for listening to this episode of Eat Blog Talk. If you enjoyed this episode, I’d be so grateful if you posted it to your social media feed and stories, I will see you next time you.


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