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Episode #001: Building Community Within The Food Blogging Industry For Optimal Success (and the importance of self-care and wellness) with Abbey Rodriguez

In episode 001, we chat with Abbey Rodriguez, from The Butter Half, about placing importance on growing community within the food blogging industry to help grow your business as well as promote self-care.

We cover information about the 5 Pillars of Health, learning to build connection as well as grow from independence to interdependence as part of your success strategy.

Listen on the player below or on iTunes, TuneIn, Stitcher, or your favorite podcast player. Or scroll down to read a full transcript.

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Guest Details

Connect with The Butter Half
Website | Instagram | Facebook

Bio Abbey is a food blogger, certified holistic nutritionist, and herbalist. She shares gluten-free recipes and wellness tips for the family on her blog, The Butter Half. She is also the founder and CEO of Tastemaker Conference, a food blogger conference and community for content creators and influencers, who want to learn how to grow their blogs and businesses.


  • Being an entrepreneur can be isolating.

  • Learn the 5 Pillars of Health framework.

  • Bloggers wear so many hats so mindset is important.

  • “Collaboration over competition, is the best way for everyone to succeed” because we need each other to enhance our businesses but also our over all quality of life.

  • Our purpose is to empower people to have connection with their families.

  • Learn how Connection is one of those 5 Pillars; it is imperative that you network and collaborate for your emotional well-being, as well as professionally.

  • Learn to self-care and know how wellness play a role in success.

  • Recommendations for those who are new to blogging but want to be connected: keep small!

  • Reach out to fellow bloggers – Join an IG pod or an accountability group to bounce ideas off each other, ask questions and compliment one another!

  • SEO – you need others to create backlinks which helps you achieve better rankings

  • You can only do so much on your own – you will plateau with your own skills so community is vital. So disconnect, get outside!

Resources Mentioned


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Pinterest image for episode 001 building community within the food blogging industry for optimal success (and the importance of self-care and wellness).


Megan started her food blog Pip and Ebby in 2010 and food blogging has been her full-time career since 2013. Her passion for blogging has grown into an intense desire to help fellow food bloggers find the information, insight, and community they need in order to find success.

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