In episode 001, we chat with Abbey Rodriguez, from The Butter Half, about placing importance on growing community within the food blogging industry to help grow your business as well as promote self-care.

We cover information about the 5 Pillars of Health, learning to build connection as well as grow from independence to interdependence as part of your success strategy.

Listen on the player in this post or on Apple PodcastsSpotifyYouTube or your favorite podcast player. Or scroll down to read a full transcript.

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Guest Details

Connect with The Butter Half
Website | Instagram | Facebook

Abbey is a food blogger, certified holistic nutritionist, and herbalist. She shares gluten-free recipes and wellness tips for the family on her blog, The Butter Half. She is also the founder and CEO of Tastemaker Conference, a food blogger conference and community for content creators and influencers, who want to learn how to grow their blogs and businesses.


  • Being an entrepreneur can be isolating.

  • Learn the 5 Pillars of Health framework.

  • Bloggers wear so many hats so mindset is important.

  • “Collaboration over competition, is the best way for everyone to succeed” because we need each other to enhance our businesses but also our over all quality of life.

  • Our purpose is to empower people to have connection with their families.

  • Learn how Connection is one of those 5 Pillars; it is imperative that you network and collaborate for your emotional well-being, as well as professionally.

  • Learn to self-care and know how wellness play a role in success.

  • Recommendations for those who are new to blogging but want to be connected: keep small!

  • Reach out to fellow bloggers – Join an IG pod or an accountability group to bounce ideas off each other, ask questions and compliment one another!

  • SEO – you need others to create backlinks which helps you achieve better rankings

  • You can only do so much on your own – you will plateau with your own skills so community is vital. So disconnect, get outside!

Resources Mentioned


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💥 Join the EBT community, where you will gain confidence and clarity as a food blogger so you don’t feel so overwhelmed by ALL THE THINGS!

Pinterest image for episode 001 building community within the food blogging industry for optimal success (and the importance of self-care and wellness).

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