Episode 765: Turn Your Expertise into Income – Building a Profitable Digital Product Strategy With Destini Copp

EBT764 – Destini Copp

[00:00:00]  Supercut

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[00:00:14]  Megan Porta

If you have ever wondered how to turn your knowledge into a scalable revenue generating machine, this episode is your blueprint. Dr. Destini Copp is a digital product strategist who helps entrepreneurs create automated income streams. And today she is breaking down exactly what food bloggers need to know. From choosing the right product to sell to setting up the tech to what to fix when your sales funnel flops, Destiny shares the art, science and human connection behind digital product success. If you are ready to earn while you sleep, press, play.

[00:00:53] Intro   

Hi food bloggers, I’m Megan Porta and this is Eat Blog Talk. Your space for support, inspiration and strategies to grow your blog and your freedom. Whether that’s personal, professional or financial, you are not alone on this journey. 

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[00:01:38]  Megan Porta

Destiny, so happy to have you on the podcast. How are you today?

[00:01:41]  Destini Copp 

Doing great and I am super excited about our conversations. I cannot wait to dig into all things digital products and funnels and you’re just going to be speaking my language today.

[00:01:51]  Megan Porta 

Oh, I wish I had your accent too, but I, I don’t. I won’t even attempt that. Well, thank you for joining. We’re going to talk, like you said, about digital products. You seem like you are the expert in this realm, which is great because we need to learn from people like you before we get into all of that. Do you have a fun fact to share with us about yourself?

[00:02:12]  Destini Copp 

I do. A very fun fact. And I’m going to date myself a little bit. But that’s okay. So when they were still taping TV shows live, I actually won from a radio station. I won a trip to fly out to LA to see a live taping of Friends. And it was a really cool one.

[00:02:35]   

It was the one where Phoebe got the chickenpox. Charlie Sheen was the guest in that. He had just, you know, gotten into rehab or something. He was like one of his first acting jobs back in that particular show. And it was just so much fun to kind of see the set, how little everything was like when you watch it on tv, like the, the room, you know, and this, they look huge, but it was really, really, really tiny. Like a little tiny refrigerator and everything. But it was so much fun to go see that life.

[00:03:08]  Megan Porta 

Oh, that’s so cool to be able to say that. My youngest son and I just tore through all the Friends episodes within the past year and yeah, so that episode is fresh on my brain. I bet that was a highlight moment. So cool.

[00:03:22]  Destini Copp 

Yeah, it was so much fun seeing it.

[00:03:25]  Megan Porta 

I love it. Okay, well, from that to your business, I would love if you just gave us a little bit of backdrop. What is your business? Who are you? What do you do, et cetera.

[00:03:35]  Destini Copp 

Yeah. So in my personal brand, I actually have several online businesses that I own. I have Hobby School, which is my B2C brand, where we do online learning, virtual summits, and all types of hobby type niches. Love that. It’s a fun brand. But in my personal brand, I help digital product creators basically get that consistent recurring revenue from their digital product portfolio.

[00:03:57]   

And I’ve been doing this for many years. I’m also a college graduate, college university marketing professor. So I’ve kind of pulled in like all of my experience, all of my marketing experience, and that’s what I do in my personal brand.

[00:04:10]  Megan Porta 

Oh, wow, a professor. Oh my goodness. That’s really cool. Well versed and well rounded. It sounds like, like. So let’s dig into one of your interests, digital products. I was kind of telling you before we recorded where food bloggers are at. I feel like kind of all across the board. Like some food bloggers know they want to create a digital product.

[00:04:32]   

Some have created it and it just hasn’t been successful. And some have figured it out. I think that more on the first end of the spectrum where it’s like kind of wondering what to make and how to make it, how to get it to sell. So I guess to start, what digital products do we make? How do we figure out where to start?

[00:04:54]  Destini Copp 

Yeah, I mean, there’s so many different types of digital products that you can make out there. I mean, it could be as simple as like an ebook and you want to sell that, like a cookbook or whatever. I mean, that, that is, you know, very basic, but that is something that is valuable and you can create and people will pay you money for it.

[00:05:13]   

So you can definitely start there. I mean, one of my favorite digital products to make and, you know, it goes back to my heart and my teaching and what I’ve been doing for, you know, almost 30 years. Of my life is teaching others. So the online courses and the memberships, little bit more advanced digital products.

[00:05:30]   

But you can have like a mini course. And I generally recommend that people start with something small. So more low cost type digital products is generally where I recommend or some type of mini course. And there’s a lot you can build out in your digital product portfolio when you start looking at holistically.

[00:05:52]   

Okay, here’s how I can help people and here’s, you know, what they would be interested in buying and we can definitely dig into all of that.

[00:06:00]  Megan Porta 

Yeah, I have a question about. So I think everyone’s familiar with ebooks. I mean that’s pretty straightforward. Love your idea for teaching. Now when you say mini course, what do you mean by that?

[00:06:10]  Destini Copp 

Yeah, so a mini course could be, you know, anything really. It could be a workshop where you are teaching somebody how to do something. And I’m like thinking about what I would love to learn from a food blogger and I would love to learn how to cook, right? How do you make all of those, you know, beautiful cakes or, you know, baking that bread or whatever?

[00:06:35]   

So it really would be just a really short workshop. Or you might have multiple workshops in there, multiple videos in there. You can give them the step by step, process the ingredients, but also show them. And what I love about these mini courses is nobody can copy them. Right? They can’t copy you because you’re bringing you to that.

[00:07:00]   

So we’re in an age of AI, right? There’s a lot of information out there that people can just either go Google or go to ChatGPT and say, you know, do I do XYZ? But with a mini course or a workshop where you are actually doing and demonstrating that can’t be copied. And I’ll give you some more examples here.

[00:07:22]   

In hobby school this week we’re doing our Art of Handmade Summit. So we have like 36 experts, you know, from across the world. They’re teaching in this particular event. And what they have done is they have basically recorded a workshop demonstrating whatever they’re talking about. I mean, some might be talking about, you know, how to do like homemade skin care type stuff or some might be demonstrating how to do like a, you know, a chicken on a, on a pillow, like a quilt type thing.

[00:07:54]   

And I might be butchering some of this, but like sewing and quilting and all of that. You know, those are the experts. People want to learn from experts. And that is what is so valuable out there. And nothing on Google, you know, nothing on YouTube, nothing is going to replace You. And that’s why I love those, what I call like mini courses, workshops. I mean, there’s a lot of different ways you can package that.

[00:08:20]  Megan Porta 

Yeah. The non copying aspect of that is so valuable. I think you’re right. People want human contact and interaction and information these days with AI being so prevalent. So I absolutely love that suggestion. And now are you talking like you could do that like on a zoom call or you could do it just something that you prerecorded and put on teachable or on YouTube or something like that?

[00:08:43]  Destini Copp 

I mean that’s, that’s really what they’re doing. So think of it like making a YouTube video. So it could be a zoom, you know, where they’re just kind of recording. It could be something where they’ve set up a tripod maybe at their sewing machine or in their kitchen where they’re kind of filming what they’re, what they’re doing.

[00:09:00]   

But it is very, very simple. I don’t, I don’t want people to think, oh, that, that I’m not, you know, I’m not sophisticated enough for that or I’m not techy enough for that. You really just, you know, your phone is going to be good enough in most cases.

[00:09:14]  Megan Porta 

Yeah. And as far as deciding what to create with that. So let’s say somebody does decide on a mini course, like looking within their niche and their passions. Right. And maybe aligning some of those.

[00:09:27]  Destini Copp 

Yeah. So what I generally recommend is we’re all in kind of, we’re in this ecosystem where people are wanting to learn from us. Now sometimes it can be a little bit difficult. Right. Trying to figure out what exactly could I teach. But generally what I recommend for all of us in this creative niche is to teach what you’re passionate about.

[00:09:51]   

Because if you’re teaching something that you’re passionate about, you’re going to want to continue to build on that. And I’ll just take my, myself as an example. I’m not a gardener. I am not passionate about that at all. And if I was like you, like, I’m going to go teach people how to do a raised bed garden, that, that just wouldn’t, that’s not a long term strategy for me.

[00:10:13]   

But if I wanted to, you know, I do love organizing that. That is something I definitely do. And I said, okay, if I wanted to kind of branch out into that next niche, I think I’m really, really good at it. I feel confident that I could, you know, continue to, you know, provide valuable content in that particular area.

[00:10:35]   

So think about where your expertise is where your passion is. And most of the time there’s going to be people out there that are interested in that. So you also need to get the market fit too. But I mean, you know, in the food blogger world, I mean people are going to be interested in what you have to offer, I can guarantee you.

[00:10:54]  Megan Porta 

Right. Do you recommend starting with the smallest viable product? So maybe like starting with an ebook and going to mini course or can we launch right into the mini course?

[00:11:06]  Destini Copp 

It really just depends. So generally what I recommend for folks is kind of think about the customer journey. So when people are coming into your world, how do you want them to be exposed to you? So you’re going to have some type of lead magnet. Now what that lead magnet is might vary.

[00:11:26]   

For a lot of us it’s going to be more of a PDF type lead magnet. Maybe we have some extra tools, tools in there to, you know, and I’m thinking about, you know, what, what could be the options there. Maybe it’s a meal planning type spreadsheet or something, you know, some, you know, something valuable to kind of attract your audience and then think about what would be the next step for them, what could you offer them?

[00:11:52]   

I’m still a huge fan of the mini courses. Or maybe it’s just like one workshop, you know, something short and sweet, it doesn’t have to be long, it could be 15 to 20 minutes with some additional resources. I mean, people think course and they think, okay, I gotta build this seven course module with five lessons underneath it.

[00:12:13]   

That’s not what we’re talking about. And quite frankly, people don’t want that. They want the quick wins. They want you to demonstrate one thing and then help them do that one thing. That’s what they’re looking for. So think about it that way. Your, your course or that next step or whatever you’re gonna do, that’s going to be that first kind of mini offer.

[00:12:37]   

Think about getting them to that next step.

[00:12:40]  Megan Porta 

Okay, and then do you think long term to start if possible. So like what would my ultimate offering be? And then kind of work backwards? Or do you start simple and go work your way up?

[00:12:54]  Destini Copp 

So ideally you want to think about, okay, what is the signature offer that you’re going to be promoting? Right, but a lot of us just aren’t there yet and sometimes we need to take that first step to really figure out what, what might be that signature offer. Maybe that signature offer, you know, six months down the road, a year down the road, might be some sort of membership or community or something that you’re going to build.

[00:13:19]   

Okay, that. That’s perfectly fine. Right. But if we are still trying to figure that out and, you know, we’re still trying to build our email list, we’re still trying to build our audience, it might take us a while to figure out, okay, that is the ultimate journey, but it’s okay to take what, you know, small steps to get there.

[00:13:40]  Megan Porta 

Yeah, okay, that helps. So we don’t have to figure it out. To get started is the goal is the gist you can get started without knowing your ultimate destiny using your name, no pun intended. Right. Oh, my gosh, that’s. That’s so funny that I said that. As I was in the middle, I was like, am I really saying this?

[00:13:58]   

But yeah, I love that it gives us permission to not have to think through the whole thing, because I think that’s where people get hung up and they don’t get started.

[00:14:08]  Destini Copp 

Yeah, I mean, I would prefer that folks, you know, just start. Right. They start with that lead magnet. That’s generally where I recommend people start. Start with that lead magnet. Once you feel like, okay, this lead magnet’s working, it’s attracting the right people into my audience, then think about the next step, which could be that, you know, mini type of offer, whatever that offer is, and then you can continue to build upon, and I’ll call it a sales funnel.

[00:14:34]   

Right. Customer journey, whatever you want to call it, you can continue to build upon that customer journey. There’s other things that you can add to that portfolio when you get ready, like an order bump, that’s maybe five or seven dollars, or you could do like an upsell in there that might be taking them on that additional next step.

[00:14:52]   

Maybe it’s an additional workshop that kind of ties into your first workshop. So there’s a lot of different things that you could do there to continue to build out your. Your portfolio and to increase that lifetime customer value.

[00:15:06]  Megan Porta 

What happens if someone decides on, okay, let’s say an ebook or series of ebooks and then a mini course and it just doesn’t work? Do they just scrap it and go back to the drawing board or try to figure out the elements that did work or where to go from there?

[00:15:21]  Destini Copp 

Yeah, that’s the reality of something. You know, not everything is going to work every single time. And believe me, I have launched many things over the years that haven’t worked. And Amazon, Apple, they’ve all done it. We’ve all been there. So I don’t want people to get discouraged by that. Basically, what that’s telling me okay.

[00:15:42]   

It’s giving me information I know. Okay. I might need to make some tweaks there. Generally, I don’t recommend throwing the baby out with the bathwater. Should I say that? Is that the right terminology? I don’t recommend throwing everything out, but I do think that there might be ways that you could go in and maybe you tweak those ebooks.

[00:16:04]   

Maybe those ebooks become a bonus in your mini course instead of, you know, a standalone product to really sweeten that deal there. I mean, there’s so many things that you can do with your digital products to kind of repurpose them. And I definitely don’t recommend kind of just throwing them out and say, okay, they’re going to go into this digital graveyard that I’m never going to use again.

[00:16:27]   

I would even look at some of the old lead magnets that you have had over the years. I think a lot of people just. Just kind of, you know, throw them to the wayside and never think about them again. There’s probably a lot of good content in there that you can take and repurpose in a sales funnel like this or as part of a product or a mini course that you’re putting together.

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[00:17:59]  Megan Porta

Do you have any recommendations for just kind of selling in general? Are there any guidelines to follow to make sure you are on the right track with actually selling what you create.

[00:18:11]  Destini Copp 

Yeah, I mean, there’s a lot of different ways that you can sell these digital products. And I’m going to talk about some of the easier type ways right now. The main thing or one of the kind of, you know, I always put a stake in the ground. I’m like, this is something I’m going to do every single week, no matter what, is sending out my weekly newsletter.

[00:18:33]   

And I teach in my newsletter profit club method. It’s called the mini magazine format. So kind of setting up your newsletter in these like magazine type formats. And you can slide in different ways to monetize that newsletter. It could be, you know, affiliates, it could be your digital products. And I always recommend you don’t just like, okay, 30% off this product, go buy it.

[00:18:59]   

That just doesn’t work. I mean, you gotta like weave in the storytelling and why they would need something like that. So there’s definitely an art and a science to doing that. But at a minimum, you know, continue to warm up your audience every single week with your weekly newsletter. And then in terms of way other ways to sell these digital products, you could do like flash sales.

[00:19:23]   

That definitely works. I have memberships in my personal business and you know, I promote the membership, but I also sell the workshop separately. So you can definitely sell and promote these offers in many different ways in your business.

[00:19:39]  Megan Porta 

Okay, yeah, that helps. What if we are confident in what we’re selling? So we have ebooks at work, whatever it is, and we just realized that our funnels are all jumbled and not working. How do we order things to make sure that we have a proper funnel?

[00:19:59]  Destini Copp 

Yeah, so when you’re kind of mapping out your funnels and looking at the customer journey, you got to really go back to the data. One of the first places I always look at, if somebody’s saying, well, my stuff’s not converting, just go back to the beginning. What is your lead magnet converting at?

[00:20:17]   

So look at the registration page for your lead magnet. How many views, you know, unique views did you get on it and how many signups? A lot of times. That’s one of the areas that we need to look at first. A lot of times they’re just not getting enough people into that funnel.

[00:20:34]   

So that that’s going to be the number one thing to fix. But if they happen to be getting enough people in there and that lead magnet registration page is converting, you know, really in my mind, anything under 35% is just too low. You, there’s probably some things that you could do there. Maybe, maybe it’s tweaking the offer itself, maybe it’s looking at the headline, maybe it’s looking at the static of the landing page.

[00:20:58]   

But I would definitely recommend there. And then from there you can start looking at other things in your funnel. I would look at the sales page. You know, how many, you know, after people sign up, you know, how many views are coming to that kind of tripwire type page in that funnel, how many sales did you get from that?

[00:21:16]   

And then look at the cart checkout. So I used to write card, so you can kind of pull a lot of that data. People might be using different type of sales funnel systems, but you’re going to have to go back and look at the actual data there to really figure out, okay, is this in line with industry standards or do I need to, you know, check on this?

[00:21:37]   

For example, let’s say you have an order bump on that checkout page. So people have clicked, they’re on your checkout page. You have an order bump there, but that order bump isn’t selling. Generally. I would like to see around a 30% take rate around that order bump. And if you’re not getting that, then maybe we need to look at the order bump or maybe it’s, you know, looking at the image there.

[00:21:58]   

So there’s different things you can do there.

[00:22:01]  Megan Porta 

So 30% take rate on order bumps. What is, what did you say the standard conversion is for, you know, digital products?

[00:22:09]  Destini Copp 

The registration page? I mean, you know, standard is. If you asked about industry standards, people would probably be fine with like 20 to 25. I like with my clients to at least get 35%. I mean, I think with the majority of the templates out there that we have and the fact that we can use AI to kind of help us tweak the messaging and the headlines there, I can generally get those upwards of 50%.

[00:22:39]   

I have some in mind that are converting at 80% with a good amount of traffic coming in, like thousands of people. So I really think with all the resources that we have at our disposal today, we can really know, make some huge progress there.

[00:22:56]  Megan Porta 

Yeah, okay. And then as far as tech goes, I know there are a few different options and a few different ways to go. What do you recommend?

[00:23:06]  Destini Copp 

So there, like you said, there’s so many of them out there. What I always tell people is from a tech perspective, we can make pretty much anything that you have work. So it’s more about the marketing, looking at the customer journey, you know, making sure all of that is smooth from A tech system, we can make that work.

[00:23:29]   

I personally use lead pages for my landing page and my sales page. I use Thrive Cart as my checkout kind of funnel there. So and those work for me. But there’s people out there using System IO or SAM Card and different type of landing pages and we’ve, I’ve worked with them all and they’re all fine.

[00:23:49]  Megan Porta 

And what are your thoughts on the platforms? Like Teachable, Kajabi, things like that for courses?

[00:23:55]  Destini Copp 

I think they all work. Podia. I’ve used them all. Just so you know, Podia, Teachable, Thrivecart, not. Yeah, Thrivecart Learn. I was Kajabi. I’m trying to think. There’s. So there’s a couple more I’m not even mentioning here but they absolutely, all of them work. So I don’t want people to get hung up on the tech because I know that a lot of times that kind of keeps us from moving forward is they want to make sure.Okay, I want to make sure that this tech system is perfect. It really doesn’t matter. Honestly, any of them are going to work just fine.

[00:24:33]  Megan Porta 

Yeah, that’s good. That takes pressure off of our shoulders. They’re so good. I mean I feel like any platform you choose, like you said, is going to be fine. So don’t get hung up on that part. What else do we need to know as far as selling? Deciding what to sell? Maybe we could touch on launches too.

[00:24:52]  Destini Copp 

Yeah, so generally what I recommend if you have like a signature type offer, so something that’s a little bit pricier or a membership generally memberships would fall into this category also generally. So a higher price course. Maybe it’s a group coaching program where you’re bringing people in and demonstrating stuff. So something that’s a little bit more pricey.

[00:25:17]   

We’re not talking about a $47 mini course right now. We’re talking about something that might be $500 or $1,000 or something that has that recurring revenue element in it for the most part. Something like that. You might have to do what we call a launch, you know, on a regular basis. Maybe it’s like once a quarter.

[00:25:42]   

That’s generally how I have my system set up is I do a live type workshop or training or webinar, whatever you want to call it. I do one of those once a quarter and then in between I have what, you know, these evergreen type funnels running in the background. Generally having that live webinar, it allows you to have an easier time to sell your higher priced offer.

[00:26:10]   

Because you’re there live with people, they sell, see you. People want to buy from other people, they want to ask questions, they want to know that you’re going to be there to support them. And I would say that that’s probably one of the biggest changes that we have seen in the online course world, really in the past year, year and a half.

[00:26:30]   

I actually changed my whole business model about a year or so ago because I kind of saw the writing on the wall with AI and I moved to these membership models where I’m doing these live workshops on a monthly basis for the paid members, you know, and because I knew that people wanted, you know, they wanted that hands on type, experience, experiment or experience, I should say with me now, I’m not going to say that’s across the board.

[00:27:01]   

In our hobby school craft and create club, we do have workshops, a membership there with a workshop that we launch every single month. It’s a recorded one, we pay people to come and do that. So there’s some nuances there. But I do think that these live launches do help kind of build that trust and I think that’s needed.

[00:27:23]  Megan Porta 

I feel like those were really popular like 10 years ago and then they kind of went to the wayside a little bit. But now I think you’re right, they’re coming back because people crave that human humanity. Right?

[00:27:38]  Destini Copp 

Yeah, I mean they, they want help. And that, that’s what was happening with a lot of these courses is people were buying them and not finishing them. I mean, I have five that I’m like, okay, I need to get to those right now. I really do. Like that has valuable information in them. But I’m having a hard time getting to them because we all get busy. But they do want to be able to see you, ask you questions. They want more personalized treatment there.

[00:28:05]  Megan Porta 

Yeah, that’s so interesting. Things are regressing a little bit, but in a good way.

[00:28:09]  Destini Copp 

Not.

[00:28:10]  Megan Porta 

Yeah, it’s fun to watch that. Okay, what else do we need to know? So keeping food bloggers in mind, especially coming up on Q4 digital products are top of mind. Is there any additional inspiration or information you can provide?

[00:28:24]  Destini Copp 

I mean, I would just kind of going back to what we said earlier is thinking about how can you serve your audience? You know what, what would they love to get from you that AI cannot replicate or other people out there can’t replicate? And I think for a lot of us it does come back down to kind of being there, either live or them be able to see you via like a video.Recorded workshop. I mean, I think those are not, not going away even with everything out there in the marketplace. So I would kind of look at your business and see, you know, how can I do more of that? And I know that people are going to be able, would definitely want to pay for that type of level of expertise.

[00:29:15]  Megan Porta 

So incorporating more you into your business instead of just my product.

[00:29:20]  Destini Copp 

There you go. More, more you. Because people, people will buy from people and they are, they’re going to want that from you.

[00:29:26]  Megan Porta 

I’ve noticed a trend which I think people are liking and it aligns with exactly what you’re saying, which is maybe people get on your email list or they have shown some sort of interest in purchasing from you, sending them to a welcome page with a video of you talking just a little bit about who you are and who your business, what your business is and what you do and what you’re passionate about. Nothing long, but just a minute or two just to kind of let people get to know you. What do you think of those?

[00:29:57]  Destini Copp 

I mean, I love that. And if you don’t have a tripwire type product set up in your business right now, that’s something that’s perfect for that thank you page. Now if you have a tripwire offer that you want to get money from, by all means, you know, start getting, you know, that instant customer, if you would.

[00:30:14]   

But anything that you can do to kind of showcase your expertise, why you’re different, why they should follow you. Because there’s a, there’s a. Let’s face it, there’s a lot of people out there that do what I do, and there’s a lot of people out there that do what we all do. So, you know, letting them get to know you, your personality and how you teach and how they can learn from you. Like I said, you can’t replicate it.

[00:30:41]  Megan Porta 

Is there anything else we need to know before we start saying goodbye Destini?

[00:30:45]  Destini Copp 

I don’t know. I mean, you know, going back to my non negotiables is, you know, that newsletter is so important. You know, sending it out every week, being consistent with that, you have to do that. And just like kind of looking at, you know, your overall business model, you know, what do you want to add in terms of revenue streams?

[00:31:09]   

I think there’s a lot of things that we could add. So really kind of honing in on where you think would be most profitable for you. Obviously, I’m a huge fan of digital products. I’ve built, you know, several businesses doing this in hobby school. We, you know, have a Multi six figure business and we’re only selling these very, very low cost digital products. So it can be done and there’s opportunities out there in, in digital products.

[00:31:38]  Megan Porta 

Thank you. I think going into Q4, this will be very inspiring for people because you’re right, there’s a lot of opportunity if we just take a step back and look at what our passions are and what our people are wanting. So thank you for all of the inspiration today.

[00:31:54]  Destini Copp 

Thanks for having me.

[00:31:55]  Megan Porta 

Do you have either a favorite quote or words of inspiration to leave us with?

[00:31:59]  Destini Copp 

Actually do. When I was thinking about this, I ran across something on Substack the other day and I thought this was brilliant because it said the magic is in the edit. The magic is in the edit. And I started thinking about, okay, this is brilliant because one of the things that I’ve started doing is on Tuesdays is actually, actually some I’m working on today because we’re recording this on Tuesday is I write my newsletters for all of the different memberships and the businesses that I have.

[00:32:28]   

I write them on Tuesday and I started doing on Tuesday because that kind of gave me all week. If anything kind of popped in my mind, I’m like, oh, I need to go add that to it. Or I could tweak that to, to make it a little better. It’s just given me the opportunity to, you know, 1x you know, 1 make it 1% better, I should say, because my newsletters go out on Sunday.

[00:32:54]   

So doing on Tuesday kind of gives me, you know, the entire week to tweak it if I, you know, if anything kind of pops in my mind. So I thought that was cool. The magic is in the edit.

[00:33:05]  Megan Porta 

Oh, I love that. That’s so great and inspiring too. We will put together a show notes page for you, Destini. If anyone wants to go peek at those, you can head to eatblogtalk.com/destinicopp and your name is spelled D S T I N I and that’s C O P P. Tell everyone where they can find you. Do you have any offerings for food bloggers that might be beneficial when they’re creating digital products?

[00:33:30]  Destini Copp 

Yeah, I mean, definitely Jump on my Creators MBA newsletter. You can go to my website. The link for that is in the, you know, right on the main page of the website. I also have a Creators MBA podcast where I kind of go into everything, all about digital products, selling digital products, creating digital products.So there’ a lot of great information there. And if you’re interested in monetizing your newsletter, you can go to destinicopp.com/calculator and I have a newsletter profit kit there too which also has a custom GPT which will help you figure out how to monetize in different ways. you can monetize your newsletter.

[00:34:09]  Megan Porta 

Amazing. Everyone go check that out. Thank you again Destini so much for joining us and thank you for listening food bloggers. I will see you next time.

[00:34:22]  Outro

If you enjoyed this topic, you’ll also love the episode I recommend in the show notes. Click on the episode description to find the link. Thank you and I will see you next time.