We cover information about how to pitch effectively and build lasting relationships with the brands you admire and why it’s essential to avoid exchanging work for free products.

Listen on the player in this post or on Apple Podcasts, Spotify, YouTube or your favorite podcast player. Or scroll down to read a full transcript.

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Guest Details

Connect with Creator Wizard
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Justin Moore is a Sponsorship Coach, author, and the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, “Sponsor Magnet,” offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations.

Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.

Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others.

Justin’s mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

Takeaways

  • Proactivity is key: You need to be proactive in your approach to sponsorships, not just reactive to brand inquiries.
  • Relationships matter: Building strong relationships with the humans behind the brands can lead to recurring partnerships.
  • Knowledge is power: Researching your audience’s psychographics and the brand’s needs can give you a competitive edge.
  • Avoid the free stuff trap: Be cautious when accepting free products, as there may be hidden terms that could harm your rights.
  • Negotiate platform terms: Brand deal platforms can be valuable, but you should negotiate the terms to protect your interests.
  • Showcase your professionalism: Delivering high-quality content on time and being responsive can make you a brand’s favorite to work with.
  • Leverage post-campaign reports: Providing detailed post-campaign reports, including testimonials, can lead to repeat collaborations.
  • Manage your mindset: Approach sponsorship opportunities with a mindset of learning and growth, rather than fear or resentment.
  • Prioritize your own advocacy: Consider managing sponsorship opportunities in-house rather than relying solely on agents or managers.

Resources Mentioned

Sponsor Magnet: How to Attract, Price and Execute Your Dream Brand Partnerships by Justin Moore

Transcript

Click for full script.

EBT639 – Justin Moore

Intro 00:00

Food bloggers. Hi, how are you today? Thank you so much for tuning in to the Eat Blog Talk podcast. This is the place for food bloggers to get information and inspiration to accelerate your blog’s growth, and ultimately help you to achieve your freedom. Whether that’s financial, personal, or professional. I’m Megan Porta. I have been a food blogger for 13 years, so I understand how isolating food blogging can be. I’m on a mission to motivate, inspire, and most importantly, let each and every food blogger, including you, know that you are heard and supported. 

Supercut  00:37

You are going to want to download our bonus supercut that gives you all the information you need to grow your Instagram account. Go to eatblogtalk.com/Instagrowth to download today. 

Megan Porta  00:52

Does sponsored work feel scary to you? Maybe it feels really intimidating, like you don’t know how to approach brands, you don’t know how to price yourself. You don’t know how to further a connection with the humans behind the brands. If this sounds like you, you are going to love this episode with Justin Moore from Creator Wizard inside the episode, he talks through some strategies from a recent book that he is publishing about how to go about this as a food content creator, he talks through his sponsorship wheel framework, which goes from pitching all the way to providing analytics at the end. He talks about a lot of myths, like, you need a huge audience in order to be able to work with brands. Not true, by the way. And he also touches on that whole free stuff trap, which a lot of brands offer content creators. They offer free product in exchange for promoting their content. This is a really good episode if you are looking to diversify your revenue streams in 2025. I hope you love it. It is episode number 639. 

Sponsor  02:03

Maybe you are eager to join one of the Eat Blog Talk mastermind groups, but not quite ready to make the full investment the Eat Blog Talk accountability group could be the perfect solution for you. For just $34 a month, you will be part of a supportive community that offers weekly accountability check ins a private Slack channel, live productivity sessions and monthly zoom calls with fellow bloggers and me. Megan Porta, we are here to help you stay on track, stay motivated and connected as you build your brand and work towards your big blogging goals. If you are ready to move forward without the pressure of a huge commitment, visit eatblogtalk.com/focus and claim your spot today.

Megan Porta  02:43

Justin Moore is a Sponsorship Coach, author, and the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, “Sponsor Magnet,” offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations.

Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more. Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin’s mission is to enable creators big and small to land 1 million paid brand partnerships by 2032. 

Megan Porta  03:44

Justin, welcome back. It’s been a few years, but so happy to have you back. 

Justin Moore  03:48

Hey, Megan, thrilled to be here. 

Megan Porta  03:52

Yes, so excited to chat with you. You have a new book coming out very soon. I’m so excited to learn about it. I’m going to ask you that and a bunch of other great things about sponsorships. But before we get into that, do you have another fun fact to share? 

Justin Moore  04:08

All right. My fun fact is that I was in a screamo band in high school, Megan, yeah, and we had, so it’s like, you know, like metal, hardcore. Have you ever heard… Like, you know, there, I was a singer, but we had a separate screamer. So it was, it was pretty intense, I must say. And I posted a thing on on Twitter a couple days ago, and I was, like, my first mic was not for podcasting, and it was like a picture of, like my band, like screaming. 

Megan Porta  04:36

Oh my gosh. Okay. So are you still into that sort of music? 

Justin Moore  04:40

Or that is what I lit when I work. Literally, I was just listening to metal like two minutes before coming on to this podcast. That’s like, that’s my deep focus. My deep focus music is metal. Yeah.

Megan Porta  04:49

See, I have a heavy metal gene in me as well. When I was in high school, I loved, I don’t know if it was quite the Screamer type of metal, but. But I loved me some good Metallica. And…

Justin Moore  05:03

All right, yeah, yeah, that’s good. That’s good. That’s classic, like, classic metal, for sure, classic metal, Yep, yeah, I would say, okay. So to clarify, death metal, that’s, that’s really what I listen to.

Megan Porta  05:15

Death Metal is a little bit different than classic metal.

Justin Moore  05:17

Yeah, totally. 

Megan Porta  05:19

Do you feel like it helps you release, like, let out angst of some sort?

05:24

I don’t, I don’t consider myself an angsty person at all, but… 

Megan Porta  05:28

Maybe that’s why

Justin Moore  05:29

You know, I used to have this thing where I would just, like, roll the windows down when I first got my car, when I was, like, a teenager, and I would just listen to metal at the top, like, super loud, and I thought it was so cool. And so, I don’t know. I just maybe I’m just trying to carry that over into my adult life. 

Megan Porta  05:45

That’s awesome. We should end the episode with a little death metal. 

Megan Porta  05:49

Yeah, why not? Let’s do it. Totally, please do Yes. How about I send you one of my tracks and we can use that. Yeah, totally. Well,

Megan Porta  05:58

that’s so great to learn that about you. And I just learned you live in Minnesota, which is weird. I don’t run into many Minnesotans randomly like that. So welcome to the state.

Justin Moore  06:09

Yeah, thank you. I appreciate that. Coming from California, it’s definitely a been a bit of shock, but it’s been great.

Megan Porta  06:15

If you need counseling as the winter goes on, just like

Justin Moore  06:19

My mom said, I just need to get the blue light, just like put a button on my desk so I don’t get the get the winter blues, right?

Megan Porta  06:26

Yes, for sure. All right, well, let’s talk about you and the awesome stuff that you’re creating. So first of all, I’d love for you to tell my listeners about Creator Wizard. 

Justin Moore  06:35

Sure. So a couple years ago, I started this business educating creators all around the process of sponsorship strategy and this, this actually came from 15 years of experience that my wife and I have been on the internet. You know, my first, my wife started her first Youtube channel in 2009 So way back in the day, right around when the when the partner program was starting, it was actually application only for those who are OGs. Remember this like, it wasn’t like you just hit this criteria, you know, you have to estimate an application to be approved, to be like an AdSense partner and so, and in fun, fact, my wife got rejected three times before she got in. So it was like a badge of honor to actually get accepted in the early days. But back in the beginning, you know, this was just a hobby. It was never something where it was like, Oh, we’re gonna make a bunch of money, you know, creating content on the internet. That really wasn’t a thing. We didn’t know anyone who had was making money on the internet. And so for my wife, who was like, just trying to find like minded people who were into skincare and cosmetics and beauty, and that was really what, you know, something that she had a passion around. And so she started, you know, making YouTube videos. And brands started reaching out pretty, pretty early on, but it wasn’t offering money. It was like, hey, we’ll give you this free thing. And she was stoked. She was like, yes. We were like, in our early 20s, just out of school, no money. And so, you know, makeup is expensive, as you probably know. And she was like, yeah, $30 hair curler. Please send it over. And so that was for years that was just, she was stoked, like, getting a bunch of free stuff. And then by about 2010, I started going to business school at night. And so I started taking these classes around, you know, marketing and advertising and negotiating and things like that. And the gears kind of started turning, and I would see all these comments on her posts where it was like, oh, April, thanks so much for telling me about this. I just went out and bought it. Or, you know, I just went to their website. Never heard of this brand. I just picked it up and I started, I told April. I told April. I was like, I feel like we’re getting kind of, you’re getting the short end of the stick here, like a free $30 hair curler. I don’t think is like providing the adequate value that you’re delivering to these brands. And so I said, How about the next brand? Ask them if they have a budget to collaborate with you. And she’s like, there’s no way any brand is gonna be willing to pay me money. I was like, just try it. And so sure enough, the next brand, it was this thing I’ll never forget. This is a skincare brand called Imamoko. And she said, Hey, do you have a budget to collaborate with me? And they said, Sure, if you can include us in two videos a month, we will pay you $700 a month for six months. And we were like, whoa. Like, that is was so much money, and that’s still so much money. And for us, who had, we’d only ever been thinking, like, w2 income, nine to five. Income, that’s the most we’re gonna make. The same amount every paycheck. This was the first time in our lives where we’re like, wow, there’s other ways in which you can make money in this world that is kind of uncapped. There’s no ceiling to it, right? And so this was what started everything. 

Justin Moore  09:20

And so fast forward, you know, basically a decade, we did 550 sponsorships, personally made over, you know, $5 million doing it. So it was our primary revenue stream as creators. And so got a ton of experience doing that. And then by about 2015, started thinking, you know, okay, things growing really well for us, but this can’t continue forever. There’s no way people are going to continue watching us. And we, by that time, we had started multiple YouTube channels. And so we were making content together. I quit my full time job in medical devices in 2014 so this really was kind of the full time income for our family, all the eggs in the one basket. And so I was like, okay, what can we do? We got the tiger by the tail. What can we do to kind of diversify our income as a family. And so this is when I started trending family, which was an influencer marketing agency to help get deals for other creators. And so I said, Okay, let me parlay all this experience that we had, doing it personally, but now I’m in the boardrooms with these big brands and these big advertisers, where they’re saying, Hey, we don’t just want to pay you 5k April and Justin, we want to spend a million dollars now across 200 people. What is the strategy like? What platforms should we be on? What are the types of creators that we should be working with? So it’s a totally different conversation. And so ran that business for seven years, paid out millions of dollars to other creators. And so when COVID hit, the business came crumbling down. And so as a lot of you know, businesses, a lot of creators can probably appreciate, who had a really tough time during COVID. So did my business. I had to lay off all my employees. Was it was like the long, dark night of the soul for me and my family and my business. It was, it was awful. And so I was in this really, really well, just quick side note. The reason that it crumbled was that our biggest clients were like retail, like food and beverage and travel and hospitality, which, if you think back to the pandemic, what are like the three main things that got shut down right around then it was that and so And so it was terrible. I was in this really low place for quite a while, several months, just I don’t know what the next chapter is going to be. And so I started thinking like I kind of have this interesting perspective now, where I’ve been a creator for many years, doing a bunch of deals, but I also ran this agency, and kind of, you know, understand what the brands are saying behind creators backs, and, like, why they’re not hiring them, and why they’re hiring other people, but not those people. And so I was like, let me just make some YouTube videos, you know, to like, kind of scratch this creative edge, right? Like, how do you negotiate? How do you be on a call with a brand? How do you, you know, what are the words that you can use to actually, like, make more money and things like that. And so, you know, Fast forward four years. It led to this really surprising business, which is what I’m called, what I call sponsorship coaching, where I’m not a manager, I’m not an agent, you can’t retain me. I teach you, I educate you, and you keep everything, basically. And so that’s where we are today. 

Megan Porta  11:58

So do you mainly work with the creators and coaching creators.

Justin Moore  12:03

So initially I started with my kind of customer persona. Was like influencers, right? So like bloggers, influencers, you know, YouTubers, TikTokers, Instagramers, people have built up kind of an audience or a following. And then about a year and a half into it, something really interesting started happening was I started having all these kind of non traditional creators reach out, so like people who don’t call themselves influencers, like, you know, maybe podcasters, bloggers, course, creators, community operators, newsletter operators, event planners, all these people who are like, I’m not dancing on TikTok, but I still make money through sponsorships. Can you help me? And so, you know, after this happened enough times, I was like, let me. Let me, let me see if I can serve these people as well. And so, you know, really quickly realized that a lot of the things I teach are universal. And so now I serve these kind of two personas, I would say.

Megan Porta  12:50

Okay. And so food bloggers fall into that as well. Food bloggers definitely fall, fall into that. Okay, cool. I didn’t know that about your journey, and if I had, I didn’t retain it, but I love I just want to point out how awesome it is that you were your wife’s cheerleader and you were like, wait a second, you’re worth way more than that free curling iron. Come on, let’s get you some money that you deserve. I love that, and that’s kind of what set everything in motion. 

Justin Moore  13:15

It really did. I mean, I the opening dedication in my new book is to my wife, April, for leading the way, because I wouldn’t, I wouldn’t have known any of this stuff if it wasn’t for her. 

Megan Porta  13:25

Oh, I love that. So tell us about your new book, Sponsor Magnet. 

Justin Moore  13:28

Yeah, so sponsor magnet is the complete distillation of everything that I know around brand partnerships and how to help you transform your business by getting not just like one off deals with sponsors, but recurring deals. This is one of the biggest challenges and gripes that I hear with, you know, food bloggers and podcasters and any any type of influencers, where, yeah, sponsorships are great when you can get them, but you can never rely on that income, because it’s just kind of this one off thing, and then maybe the brand never talks to you again, and that has been the exact opposite of my wife’s and I experience over the years. The vast majority of the deals that we do are these relationships that we built with brands or their advertising agencies, where they just continue to come back to us over and over. And you know, anyone listening to this might be like, oh, yeah, that’s easy for you to say you’ve got zillions of followers, or big, big reach or whatever, and we do not have millions of followers. Yeah, if you added it all up, maybe we’re, you know, just over a million. But like, you know, our individual platforms, we were never the people that had the 10 million followers and the hundreds of 1000s of views all the time, because that wasn’t the product that we were selling, the product that we were selling was professionalism, responsiveness. They knew that the assets that we would deliver would hit every talking point with the plum. They knew that if brands had to come back to us with revision requests, a new voice over, hey, can you say this a little bit different? And we said, Sure, no problem. We didn’t say, How dare you violate our creative genius. How dare you? You know, because again, I ran the agent, I ran an agency, and I was on the receiving end of a lot of this where people were just so difficult about something that literally would take like, five minutes to revise. Yeah, and so this mindset of understanding that it’s not just about this one deal. It’s about, how do you become their favorite person to work with, even if you’re the more expensive than other people, constantly, we would do that when I ran the agency, we would go back and hire people again, even though they were twice as expensive, because we knew we absolutely had to have the content live by a certain date. And we knew that every time we worked with them, they would deliver stuff on time. And so again, like brands are valuing lots of different things than you may realize. It’s not just about how many sales you generate, it’s not just how many about how many likes you’re getting on Instagram or how many impressions you’re getting on your on your blog posts. There’s a lot of different things that they value, and these are the some of the things I talk about in the book.

Megan Porta  15:58

Great. I can see this book being extremely helpful for food bloggers. As you know, 2024 was a little bit of a rough year for just, you know, the ad revenue and Google and HCU and so many changes. So I think that sponsored work is going to be way more prevalent this year, in the new year and so, yeah, I think this is great. I’m so glad you’re writing this. So when is it being published? I know it’s very soon.

Justin Moore 16:26

Yeah, so a book is out January 21 you can pre order it now. I’ve got tons of amazing like bonuses and stuff that comes with it as well. But yeah, I’m so excited for this book to be out, out in the universe. Yeah, I can’t wait. 

Megan Porta  16:39

Congratulations. It’s a huge thank you, and it’s something that you clearly are super passionate about, and you have so much knowledge. So thank you for writing it, and thank you for coming to share a little teaser, because I think you’re going to tease a few things that are in the book, right? 

Justin Moore  16:53

Absolutely, absolutely. 

Megan Porta  16:55

So I know you have something called the sponsorship wheel framework. Would you mind talking us through that? 

Justin Moore  17:00

Sure. So my sponsorship wheel framework is it’s basically an eight step process to take a brand all the way from a pitch, which is step one, to an analysis which is Step eight. So I think a lot of people, when they first get into sponsorships, they are very reactive. So maybe it’s a brand that reaches out to you, right? They submit an inquiry on your contact form, on your blog or something, and they say, Hey, we love your blog. You know, would love for you to, would love to collaborate. How much you charge something like this, right? And so the process for most food bloggers is like, okay, yeah, I negotiate. I tell them how much I’m going to charge. They say yes or no. I produce the content. If they say yes, and then I, publish it, collect the income, collect the money, et cetera. And so it’s this very kind of simplistic process, but when I go through this, this eight step process, there’s a lot more to it. So yes, of course, step one is a pitch. And I think a lot of people think of a pitch as like an outbound activity where you’re actually reaching out, you’re sliding in a brand’s DM, or you’re sending a note on their press, you know, feel, you know, in a contact form on their website, or whatever. But a pitch, when a brand reaches out to you, you still have to pitch them on why you’re the best person for the job. Because they didn’t just reach out to you. In all likelihood, they probably reached out to 20 other food bloggers to say, Hey, who’s interested, who, you know, has the best idea for how to bring this partnership to life. And so previously, you may have been mailing it in when a brand reached out to you, but the pitching process is very, very critical. And so it’s about, who are you, what are you actually saying? And if you are reaching out to a brand, who you actually sending it to? So that’s step one. Step two is negotiate. So there’s lots and lots of things that you can do to actually, you know, upsell yourself, where you’re not just spitting back a number and being like, sure it’s going to be $1,500 for a blog post and social amplification. You’re going to say, hey, here’s five. I know you didn’t ask for this, but here’s five different packages. Hey, did you know that I have a newsletter with, you know, 5000 of my most engaged audience members on there? Oh, you didn’t know that. Great. Here. Maybe you should pick package three instead, because we can send out the coupon code for your food. You know your CPG product over here, right? So there’s so many different things that you can do. Is, in fact, that’s one of my favorite chapters of the book. Is all sorts of things you can learn there. Step three is contract. This one is terrifying for a lot of food bloggers and creators, which is like, I don’t have I’m not a lawyer. Aren’t lawyers expensive. I probably don’t want to hire them, because I’ll, I’ll eat up all my profit if I hire them for like, two hours to review this contract and so understanding what are the things that you need to do to protect yourself? Obviously, I’m not a lawyer, but there’s just this kind of some high level gotchas, that mistakes that we made along the way, that I help people avoid. 

Justin Moore  19:36

Step four is concept. This one is a really, really critical one that not enough creators, influencers, bloggers, understand. A lot of times, brands won’t even ask you for this. They’ll hire you. They say, hey, we trust you. Do your thing. It’s great. And then you create, create the content. You send it to them for review, and they’re like, this wasn’t what we had in mind at all, right? And you’re like, I thought you gave me creative freedom here. I don’t know if you’ve ever experienced this. But this happened enough times to my wife and I were like, okay, even if the brand is not asking us for a concept, we’re still gonna give them one. We’re saying, Hey, this is what our plan is, of like, how we’re gonna do this and allow them to provide some feedback on that. It’s way better at this stage, before you’ve produced anything for to allow the brand a little bit of input into how this thing is brought to life. And so once you get a green light on that concept, then that’s step five, which is produce. So this is where you’re actually generating the content, containing the promotion, with the sponsor in a way that you’re not going off script. So many creators that we hired when I ran the agency, we would get this thing approved the concept, they’d have an approved kind of talking points. And then they would just go off script. They would do something completely different. They would say something completely different. They would mispronounce the name of the brand. They would illustrate it improperly. They would demonstrate, oh, that’s not how you like use the product, or, you know, so many things you name it. I’ve seen it. And so this is this. There’s a whole checklist in the book of like, how do you actually produce something in a way, where you deliver it to the brand and there’s no revisions, right? That that is like the gold standard. 

Justin Moore  21:04

And then Step six is that process where you are actually submitting it to the brand for the feedback, process, right, where they’re saying, Hey, we get, you know, one, two rounds of revisions, so to speak, on the blog post or the social media pictures that you generate, the video, whatever. And this is a really difficult moment for a lot of creators, because it’s a rude awakening when their the brand comes back to them and says, hey, you need to redo this entire thing. This is not good. It’s low quality. How do you respond to that? Do you charge them more money? Do you do it for free, like I walk through in the book? Kind of this the step by step process of how to kind of understand, how to navigate those scenarios. How do you emerge from that step where the relationship is actually reinforced, rather than there be a bunch of animosity? 

Justin Moore  21:49

Step seven is publish. So, you know, one example here is like, you know, publishing v6 of the asset instead of the proved v7 because sometimes they’re like, go back and forth a million times, and then you are like, you kind of mail it in, or, let’s say, you know, you publish the blog post and the hyperlink for the brand’s website is not clickable. It’s just like, there’s no like hyperlink. You can’t even click it, or you put the wrong promo code, or, like, there’s all these things, you know, that like, people don’t think about, but it’s like, it could tank the success of the campaign, if you’re kind of mailing it in. And then the final step is, step eight is analyze, right? And this is where you’re not just sending screenshots of your Instagram insights, or you’re not just sending screenshots of the demographic from your blog dashboard or whatever. You’re actually putting together your own reporting, your own kind of slides, of like, how you think the campaign went. Hey, here’s some comments I got on the blog post, or here’s some responses I got to the email when I sent out an on my newsletter. Or here’s some DMs that I got. And this is the big insight, Megan, is you use those insights to pitch the next campaign. Maybe there was, you know, some negative feedback that you actually got where someone said, Oh, I tried that product two years ago, you know, I didn’t like the taste of it, or I didn’t, you know, I don’t think it’s good. It doesn’t have good ingredients, right? And and that circling, that feedback to the brand, allows them to say, Oh, well, guess what? We actually have a complete new reformulation of this product that happened six months ago. Maybe we didn’t talk about that enough in in the blog post or in the post. Let’s actually make that the next iteration of the partnership. Let’s talk about how there’s a reformulation, et cetera, et cetera, right? And so this is just an absolute game changer of looking at this process as a wheel, rather than this kind of horizontal step by step approach, and then you literally never talk to the brand again, yeah? 

Megan Porta  23:36

And that often happens. I’ve been there. I hear other creators talk about that too. It is very common. But okay, two words that I kind of pulled out of everything you were saying are proactivity. So being super proactive with your interactions, what you deliver. I love your thing about just analyzing from your perspective, and not just relying on what you know the stats say, and then also relationships, prioritizing creating a relationship with humans, not just the brand, but the humans behind the brand, so that you can continue on. 

Justin Moore  24:10

Yeah, 100% and I think to your point, I have this theory, you know, given all the huge proliferation of AI, that this massive tidal wave, tsunami of, kind of, I think going to be kind of low quality content that’s going to hit all of our feeds in the next like, you know, 12 to 18 months. I have this theory that we’re going to see a flight back to quality, a flight back to human, like, if they’re if, like, like, like, human, curated, crafted stuff. And I just don’t believe this whole thing about AI influencers, and, you know, all this AI content, I think maybe there’s going to be a portion of the population who is into that type of thing. But I think that, you know, brands and consumers generally, there’s just going to be this segment of people who really look for the human touch on stuff. And so I think this is even more important to understand. Relationship building and networking and understanding that, because you know, that’s how you’re going to really weather the storm, I think, as a creator,

Megan Porta  25:06

Yeah, this is one way to do it. I feel like so many things pull us away from relationship building with social media and so many other things. So this is a reminder that you do need to invest in your relationships. And sponsorships can pay off, I think so. You mentioned a little bit ago that you guys didn’t have the 200k following when you got started. Do you think that is required now? You need to have this huge following in order to work with brands? 

Justin Moore  25:36

Definitely not, you know. So, okay, two things I hear everyone who’s listening to this, who said I reached out to a brand one time, and they said, Sorry, we only work with people with 10,000 followers, or whatever, some minimum threshold. And so maybe you got deflated and just assumed, well, I guess that’s what every brand, that’s every brand’s policy. And so I guess I just have to wait until I get to some threshold, some something, right? And so I’ll totally acknowledge, yes, there are some brands out there who are like that. However, when you are at the outset of your journey, okay, and you are getting, let’s say, you know, hundreds of average views per post on whatever platform that you’re on, look at it from the brand’s perspective. If you were to reach out to them and say, Hey, let me do an integrated like, blog post for you, or social media posts or something, they’re going to look at your platform and they’re going to say, You know what, that’s really not going to move the needle for us. Needle for us. And so a much more effective pitch, when you’re at the outset, would be to, let’s say, for example, do an audit of the brand’s social presence. Hey, I’m gonna look at their blog. I’m gonna look at their social media. I’m gonna look Hey, do they have a podcast? Hey, are they on Tiktok? Are they? What is the content that they’re posting? Kind of low quality across those things. Let me reach out to them and say, Hey, I love your brand, but I think you could be telling your brand story in a more compelling way. I would actually love to create some content for you to repurpose on your blog, on your social media, for maybe for paid advertising. I can generate this content for you on autopilot, five to 10 photos, blog posts. Hey, heck, I’ll start a podcast for you. I’ll be the host. I will interview my friends. I will interview the VP of marketing from your company. Blah, blah, blah, blah, blah. I will do this for you. And oh, by the way, go take a look at my platforms, because those serve as my portfolio. So this is a very, very different type of pitch. When, when you’re in the beginning, okay, and then, yes, let’s say that you grow a bit. Now you’re getting 1000s of views or impressions or whatever on your post. Maybe it’s a combination of consulting content for the brand to use that you generate. And then, yeah, maybe doing an integration on your platform starts becoming a little bit meaningful. And then, okay, now you’re at the far end of the scale, and you’re getting, you know, 10s of 1000s of views or hundreds of 1000s, whatever. Yeah, the thrust of what you could pitch now is an integration on exclusively on your platforms. And so I call this the sponsorship continuum. And so it’s very helpful to kind of orient you, of like, wherever I’m at my pitch might need to change so that I can catch the attention to the brand.

Megan Porta  28:00

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Megan Porta  29:06

So basically, focusing on your strengths and highlighting that in a creative way instead of I feel like the other way is just so old school and maybe not effective anymore. But I love this approach where, what are you good at? What is, what do your platforms show, and what is maybe lacking in the brand that you’re looking at? 

Justin Moore  29:30

I think, I think a lot of creators, a lot of bloggers, think that brands have everything figured out. Oh, they must have, like, all these people on their team. They have these agencies. They like, what do they need? Me for? Little old me? I don’t know anything. I’m not an expert in marketing and all this stuff. And what I’m going to say to you is, like BS, like you are you have your finger on the pulse of your community. You know you understand the latest trending sound that’s happening on Tiktok or Instagram, because you live on those platforms. You know what’s doing? Well, brands are not doing this. They don’t. Have the bandwidth, oftentimes, especially smaller to medium sized brands, they don’t have the bandwidth to pay attention to this stuff. Imagine. What about this pitch Megan? What if you went to a brand and said, Hey, I will be your extremely online consultant. I will create a Slack room for you, and I will, I will, the moment that I see a sound, a trending thing, like taking off on Instagram reels or tick tock. I will drop it into the slack and I’ll say, Hey, here’s the angle that I think that you could insert your brand into the into the conversation here, and guess what? I’ll make the content for you. I’ll do it. I could turn this around in 24 hours. It’s gonna be $5,000 a month for me to be this consultant for you. But don’t you think there’s a lot of brands would love to have someone you know help them do that because, again, they just, they don’t have the bandwidth to do this internally, a lot of brands. So again, like, I love just kind of talking through these creative ideas, because there’s just an infinite amount of things that you could potentially pitch to a sponsor.

Megan Porta  30:51

Yeah. So you also mentioned that you have the perspective of the brand side. So what do brands care about?

Justin Moore 30:59

Again, you know, yes, of course, like having you know, understanding your social footprint is a factor for sure. You know, like, what are the, what are the types of, you know, people that you’re reaching? But what’s more important than your demographics Megan is your psychographics of your audience. So let’s talk a bit about what this means. So at the end of the day, brands don’t really care about you. I’m sorry for anyone listening. This might be insulting or but let me, let me, let me qualify this. Yeah, of course, you loving the product is great, right? But that’s table stakes. That’s, that’s what everyone says when they want to work with brand. Oh my god, I love your brand. I’ve been using it for three years. That’s what everyone says, yeah. However, what they really care about is that you are the conduit for them to access a big pool of prospective customers, ie, your audience. That’s what they care about at the end of the day, it’s not you, it’s your audience, right? And so if you can have more, if you can have a richer texture of who’s in your audience to tell the story of why they’re different. If they’re holding up two bloggers side by side, you have identical, identical stats, but you over here said, Hey, I’ve actually done some surveys. I sent out a survey to my newsletter or in my, you know, in my last black blog post, it was a Google form or type form or something, and I asked them questions like, hey, what types of jobs do you have? Are you married? Do you have kids? Hey, what types of brands and products and services are you using and loving right now? What problems do you have? What’s keeping you up at night? When you get this like, deep texture, this tapestry of what is challenging in your audience’s life, you may discover something. For example, let’s say you’re a food blogger, and you do this, like survey, and you realize, like, wow, I didn’t realize that 40% of the respondents of this survey are homeschooling. I didn’t realize that that’s actually really interesting. Maybe I should go out there and forge a partnership with a company, like, I don’t know, ABC, mouse or something. And you might think, Well, I’m a food blogger. Like, how’s that relevant? I bet you could probably think of a pretty creative way to integrate a sponsor like that into your into your content, right? And so that now the pitch shifts from, I love you, please pay me brand to I have. Here’s a bunch of people in my audience who already you know are interested in learning about your brand. That is a totally different pitch. Yeah.

Megan Porta  33:18

So I’m adding to my list knowledge come in with knowledge research, in addition to proactivity and relationships, I’m building this here, 100% I think that’s such a good perspective shift to just I mean, it’s not always about us, like we always tend to think it is, and not just from our perspective. But I’m sure people who work for brands think the same. We have to think about it’s just marketing concept, right? Like, what do they want? What do they want? At the end of the day, they want you to be a conduit to your audience. And that changes everything.

Justin Moore 33:56

Can we pull this thread for just another minute? There might be people listening who are still skeptical. They’re like, okay, yeah, I get it. But Justin, I don’t want to do sponsorships. I’m selling my own stuff. I’m selling my recipe plans. I have a cookbook. I have a course, I have something. I don’t want to do sponsorships, because I just want to, like, sell my own stuff, right? There’s, this is another crowd of sponsor skeptics that I that I talk with a lot, and I want to pull this thread about service, because if it really is about your audience, about your customers, there are things, there are problems that they have that you’re never going to be able to solve with your own products. There’s just stuff that you’re never going to do. And I call it your PSA, your products, your sponsors and your alliances. It is actually your job to go out there and figure out ways in which you can serve your audience with these three categories. So yes, of course, if you’re selling your own things, products, courses, coaching, recipe plans, whatever, that’s great, but your audience just told you that they’re having marital issues. Yes, right? That’s not as something that you’re going to create as a food blogger, but you know it would be really helpful is if you went out there and forged a partnership with Better Help, or you went out and forged a partnership with some brand who helps with this. I’m making up examples here, but you went out there because, again, it’s about service. Because guess what, when that person improves their life, improves their marriage, improves their relationships with their children, they’re going to look more favorably to you. So the next time that they’re feeling like I need a, you know, busy weeknight meal ideas, I’m going to go out there and I’m going to buy Megan meal plan ideas, because I just have this trust with her, because she introduced me to this. And that last category, the alliances, you better go out there and forge a partnership with your friend who’s a coach, who’s a marriage and family therapist, or your friend, who’s you know, doing whatever. I’m just, this is an example, but, like, it is your job as a creator, as a blogger, to forge these types of partnerships. And so again, I just, it’s this whole mindset shift around it’s not about you, it’s about how you can help your audience improve their lives.

Megan Porta  35:53

I was thinking about just a family dynamic too. It’s kind of similar to a family like you do things for your family members that aren’t always direct help. Sometimes you have to do think outside of your home and your you know the things that go on in your house in order to help your family members. So there’s a lot of correlation there. And I think a lot of people are parents and spouses, so they can probably think about that. Can you talk about the free stuff a little bit? I know you had your story about your wife and except, and we’ve all done it. I remember being super excited, too. In the beginning, I was like, what? They’re gonna send me a box of potato chips. That’s awesome, yeah. But at some point, I felt like, this just feels icky and a little weird, like you pointed out to your wife. Are you sure you shouldn’t be getting paid for that. So what do you feel? I mean, is it okay in the beginning? Is it ever okay?

Justin Moore  36:45

All right, so a couple years ago, I got a free wine fridge, and I was totally cool with it, because I love wine. So let me just, let me just clarify here that, like, you know, there’s a time and place. No, let me, let me share a quick story, actually. So a few years into our journey, my wife and I, we turned on the TV and saw footage from one of my wife’s YouTube video in a TV ad. What? And this was from a deal that she had done. I call it a deal, a deal that we had done with the brand had offered free product credit. It was like 1000 or two. It was like a clothing site, and my wife was like $2,000 a whole new wardrobe for me. Like, hell yeah, let’s go and and then the, you know, they sent over this like, agreement, which, of course, we didn’t read, because we were idiots. And so when we saw this commercial, we went back to the contract. We’re like, did we agree to let the brand do this? Sure enough, right there in black and white, broadcast TV rights we had signed away, wow, that to the brand in exchange for Product Credit, basically. And so that was a really tough lesson that we had to learn, because, you know, there’s dangers in accepting free stuff that you may not realize. You may think it’s harmless, but, I mean, a lot of these, there’s a lot of these platforms now where you may not realize it, but they’re saying they’re sending you a link to say, hey, just fill out your information here, fill out your shipping address. We’ll send you the free thing. And then just, you know, check these two boxes here that you’re agreeing to the terms of this gifting opportunity. And you open, a lot of people don’t open the end. Look, read this stuff, but it says in there you’re giving them paid usage rights. You’re given in perpetuity, sometimes forever, to like, use this content however they want. So there’s like consequences to not really understanding the free product stuff. 

Justin Moore  38:24

And so one of the things I talk about in the book, I have a whole section of these, basically these scripts. I have 15 scripts in the book where I say, hey, if the brand says this to you, here’s what you should say in response to that. So you shouldn’t say, Oh, I’m only focusing on paid partnerships right now. Let me know if you have a budget, which is what a lot of people say. You’re actually saying different things. So for example, if the brand is saying, Hey, join our affiliate program or join our ambassador program, you’ll make 20% you know, commission whatever when you drive sales, is a common one. So here’s what you say to them. You say, hey, yeah, super excited to you know, learn more about your affiliate program. Gonna check it out? Just out of curiosity, do your affiliates also grant you the rights to repurpose their content for ads, because that’s what I specialize in. Let me know if you’d like me to send over a few investment options for what that might look like and so, well, Oh, hold on a second. Here, we’re pivoting a little bit here. Maybe the brand had never, no, they think to themselves, they’re questioning their strategy. No, we’re actually not getting the rights to repurpose the content that our affiliates are generating. In fact, we have very little control over the content that the affiliates generate or the ambassadors generate, right? Let’s actually talk with Megan, because this is interesting. I never, never, never considered this. And so again, now you’re differentiating yourself from the, you know, 100 other food bloggers that are being like, Oh yeah, sure, sounds good. I’ll join your affiliate program. And of course, this is it going to work in every situation. But again, there’s, there’s so many different ways that brands are going to say, we’re not going to pay you, like, Oh, our product is expensive, so that should be compensation enough. Or, Oh, how about we do a trial, and if it goes well, maybe we’ll consider paying you down the line. There’s all these various ways that. And so instead of tuning all that stuff out, you have to be saying different things. And so this is a lot of what it. Talk about in the book. 

Megan Porta  40:01

So getting creative, with getting creative approach it and your wording. 

Justin Moore  40:05

Yeah, and not getting upset, not getting insulted. I think a lot of people get very updated. They have you seen this on X or on TikTok? They go, How dare this brand? They go on this tirade. I’m gonna, I’m gonna drag this brand, I’m gonna, I’m gonna show them, like, how dare they do this? And I’m going to tell you, here’s another little, little insider thing I’m going to tell you, is that I strongly, strongly suggest do not vent publicly on social media. Go vent. Go vent. To your group chat. Hello, private group chat of with your friends. No brainer. No brain, because brands are watching even if it’s not a brand that even if it’s not that brand. One of the things that we had to do Megan, when I ran the agency, is we worked with a lot of kind of traditional fan, you know, very brand friendly, brand safe brands, and they were very averse to any sort of risk. And so one of the exercises that we had to do is we had to go and audit people’s platforms to ensure that they were family friendly. And so even if you were spic and span, squeaky clean on Instagram, if you’re talking crazy on Twitter, that could still blow back to the brand, and there’d be a PR, crisis. You’ve seen people get canceled. You’ve seen the brands get pulled into this. This happened, actually, Megan, where a create, we had done a deal with a creator, and then maybe a year later, they had gotten embroiled in some crazy crisis. PR, you know, national news was like, you know, influencers gone bad, this type of idea. And then people went into like, you know, the last 100 posts that this, you know, partner, this influencer had done on Instagram, and found the partnership that the brand had done a year ago. And then now they’re contacting the brand, their customer service, and they’re blowing them up. How dare you. Is this the type of person that you like, want to partner with, and this type of thing? And so this is a real danger for brands. And so you just have to think twice in terms of how you behave on the internet. 

Megan Porta  41:51

I mean, that’s kind of common sense for all of life. I feel like you shouldn’t probably go blast people publicly anytime. But yeah, I just, I don’t understand that at all, how anyone would think that was a great idea.

Justin Moore  42:04

Yeah, it’s, yeah, it’s, it’s rampant, though, it’s rampant on especially on TikTok, which is I again, going back to why I wrote the book Megan like this is one of the reasons, is that the only conversation that I saw happening around brand partnerships was a toxic one. It was like brands are out to get you. They’re trying to screw you. You have to protect yourself. You have to put this coat of armor on when you go into a negotiation, because they’re trying to screw the little guy or gal. And I’ve done 1000s of deals, literally between myself and the agency, and I could count on like, one hand the number of deals that truly went south. And I just didn’t see anyone saying out there on the internet, no, like, brand deals can be awesome. Sponsorships can be awesome, but again, you have to be professional. You have to like, you know, be kind, you know, all these things. And so writing the book was as much about introducing this alternative perspective around sponsorships.

Megan Porta  42:52

Yeah, perspective shift. What do you think about working with agents or managers? Or do you recommend that we just go on this journey ourselves.

Justin Moore  43:02

Ooh, okay, I’m gonna I have a very spiky point of view about this. One. I might make any some people mad, I don’t know, maybe.

Megan Porta  43:09

Ooh, spiky. Let’s hear it.

Justin Moore  43:12

So I believe that 99% of creators, bloggers, influencers, should not hire management or representation. There’s a lot of different reasons. Chief amongst them is that I think that the financial incentives are misaligned. Let me share a story to hammer home this point. So when I ran the agency, a lot of creators have this perspective that, like, I just want to focus on the creative stuff. That’s what I’m best at. I just want to get someone to handle the business details for me, and I’ll just pay them a cut 20, 25% whatever. That seems like the best scenario. And so what they do is they completely check out of the process. They put their manager’s email address in their bio for business inquiries. They don’t have any like, they really don’t. They’re just kind of checked out left field. They don’t know what’s happening. So when my agency would reach out, we say, Oh, this creator looks good. It would be a perfect fit. We see their managers email in their bio. We reach out to the manager and say, hey, we’d love to collaborate with your client, basically. And the manager would said, Oh yeah, you know, she’s probably interested. But hey, are you looking for additional creators to partner with? Because I’ve also got this roster of like 19 other food bloggers. Are any of these people interesting? And of course, I never did that. I thought that was so unethical, because it’s like, you know what happens is a brand who doesn’t have those moral qualms, they would say, Oh yeah, those three other food bloggers are better and cheaper. I’d actually like to go work with them instead. And so you were the one who sourced the opportunity, and you had no idea. You just lost the deal, because, again, your manager doesn’t care where the 20% comes from. They don’t care whether it’s you or someone else on their roster. And so that is one story that was just like, it’s a microcosm of, like, there’s a lot of unscrupulous people in this industry, and of course, there’s some great managers out there. But again, if sponsorships is one of the major ways in which you’re driving revenue as a creator, as a blogger, I think there’s no one else that’s ever going to care about this stuff more than you do, which is why I think you have to be your own advocate. You have to learn this stuff. What I’m not saying is, don’t have a team. I have a team. But what I’m saying is it makes way more sense to hire a VA, train them up. Hire an ops person, train them up in your methodology. You own that expertise in house, because, again, the brand wants to work with you. They don’t want to work with your manager. So if you can get on a 30 minute phone call and just like, hash out some ideas that is such a high ROI, a high return on investment activity for you as a blogger, as a creator, and it’s going to lead to these kind of recurring partnerships I was talking about, 

Megan Porta  45:33

Okay, yeah, because it is easy, right? I know what do you call the platforms where you can kind of go pick and choose which sponsorship looks like it might be a good fit. What? What would you call those?

Justin Moore  45:45

So, like, like, a brand deal, platform, like a marketplace, a marketplace, yeah.

Megan Porta  45:49

Yeah. I hear people talk about those all the time. I’ve never personally used those, but it just seems easy. Like, oh, I can just like, click. It’s like, you’re on Amazon, just purchasing something. And what do you think of those platforms? 

Justin Moore  46:04

So I think every blogger, every creator, should be on them, specifically, because a lot of brands use that to search for people, they actually use it as like a search engine, basically, of like, I’m going to go out there and try to find creators who would be a good fit for this campaign. Quick anecdote I can share there is that, you know, we get, you know, there was a, there was a good several year period where we were being emailed every week about a new platform you should sign up for. Is great, new latest, latest, newfangled thing. And I would just be like, sure sign up. I’m gonna sign up. Sounds good, whatever, kind of annoying, but sure sign up. And so there was this one platform that we signed up for. Didn’t hear anything, no opportunities for like, six months, and then they sent us a $30,000 opportunity after six months, because it was like, it was just that campaign we happened to be the perfect fit for, and all the other ones that they had previous to that weren’t. And so my perspective is, like, beyond them all, you do have to be careful, though, because sometimes, again, those predatory terms in the agreements, you’re not reading them, you’re just clicking a bunch of boxes and not boxes and not reading it. You do have to be careful, and sometimes they’re negotiable. Like a lot of people don’t think that they are, but you you know you’re not gonna lose by saying, hey, yes, I’m interested, but we need to cap the usage rights to three months instead of forever or something like that. Like, a lot of times brands would be like, okay, like, it’s never, it’s never hurts to ask. So I am a fan of being on them, but you just need to protect yourself.

Megan Porta  47:23

Okay, that’s good to know. I was always under the impression that they were not negotiable, that it was more on the side of here are the terms. 

Justin Moore  47:31

A lot aren’t. The other gripe that I hear with platforms is that you submit an application, you put all this work together to, like, make an idea and a pitch and all that, and then they never talk. They don’t like contact you. They don’t say you got it. And so people get jaded from the process. They do it maybe 10 times, and then they don’t, they don’t hear back. And so I understand that that is, that is, can be frustrating. There is a hair that we need to split here about platforms, though, is that sometimes the brand, the person reaching out to you, is actually from the platform. The brand has actually hired them and said, hey, they have like, this VIP tier where, hey, you pay us 100k and we’ll actually handle the campaign for you. This is what the platform is saying. And so the person reaching out to you is works at the platform. And so yes, those are harder to negotiate because they have no incentive to, like, you know, really deal with you. But a lot of times it’s actually the brand man, like the influencer marketing manager directly at the brand, and they’re using the kind of self serve software feature that the brand has to actually reach out to creators. And so don’t, don’t, like, you know, dismiss these platform inquiries because we’ve done deals where they were, like, five figure deals where, yeah, it was through one of the platforms, but it was actually the directly, the person from the brand reaching out, just using the software tool to help organize the campaign.

Megan Porta  48:42

Okay, good to know. Good education. Thank you. Yeah, we’ve got time for one more point. What do you think is important to cover? Do you want to talk about, maybe pricing? I know you have some information on post campaign reports, the future of creator monetization. Which do you feel like would be? 

Justin Moore  48:59

I think that let’s talk about reporting, because I don’t get to talk about it a lot. Everyone wants to talk about the super sexy pricing and negotiation and pitching and all that stuff. But honestly, if you’re listening, this is the one of the most high value exercises that you can do as a creator. We talked a little bit about it at the beginning of like, you know, not just sending screenshots. Let me, let me drive home why this is so important. So what I say a post campaign report. What does that mean? So at the end of the campaign, what most people are used to doing is just sending in screenshots to the brand. And maybe the brand was cool with that. They were like, Okay, thanks. You know, send your invoice, send your tax paperwork, we’ll pay you now, and that’s all they asked for. And so you’re thinking, like, Justin, this seems like a lot of work, but again, going back to this, understanding the qualitative aspects, if they’re measuring you against the five or six or 10 or 50 other people that they worked with, if you’re the only person that is submitting this report and saying, like, here’s how I think the campaign went. Here’s how I think there was some like, additional opportunities. Here’s some things that I could have done better. Having that humility, having that low ego, is. Watch a change, a game changer. Here’s another thing that’s going to be in your post campaign, report your testimonial for the brand. You’re going to record a 30 second or 60 second video where it’d be like, Oh my gosh, I loved working with your brand. It was so great. You know, here’s my audience. Loved it for these three reasons. Can’t wait to work together on the next, next idea, when they have their all hands marketing meeting talking about this campaign. What do you think they’re gonna do? They’re gonna play your video in front of their entire team, and the VP of Marketing is gonna see that video. And then the next quarter, when they’re running their next campaign, they’re gonna tell the marketing manager, Hey, make sure we get Megan, that person did that video for us. She was good. This is how it happened. This is how it works. I’m telling you like it’s it could be something as simple as that, just like differentiating yourself, you know, from from everyone else that they’re working with, sometimes it’s just a simple exercise. I can’t tell you how many people have gone through my course or gone through my coaching program, who have said that the post campaign report is gold brands will often offer a second campaign from that alone.

Megan Porta  48:59

The video testimonial is a great idea. Just something short and sweet that makes you stand out to the visual connection to people, remember that right? 100% Yeah, so game important, don’t neglect the post campaign is your message.

Justin Moore  51:15

Okay, last, last, to book end this. A lot of people are hearing this and they’re not going to do it. And you know why they’re not going to do it, Megan, is because they’re terrified of asking the brand, Hey, how’d it go? Because the brand, they’re worried the brand is going to say, it sucked. You drove no sales. We hate you now, right? This is what people are terrible. I get it. I get this. I totally understand this theory. Okay, but I’m going to give you, you, you, I know you usually ask for a quote, and here’s my quote to wrap this up. Okay? Nelson Mandela famously said, I never lose. I either win or learn. And this is what you do when you ask the brand this question, you say, Hey, how’d it go? They’re either gonna say, hey, it was awesome. And then Now is your turn to, like, pitch them again for the next campaign. Oh, great to hear. Was awesome. Let’s work together again, right? Or if they say, well, it was just okay, like, when average, you know, because they’re almost never gonna say it sucked. They’re gonna probably say it we’re like, when average. And so that’s great. That’s great info. Okay, great. Like, let’s talk about, why do you think that is? I have some ideas for why I think, you know, it could have, you know, some improvements I could have made. And that’s so much better than sugar coating it. It’s so much better than being like, it was awesome. It was great. You know, the brand is going to appreciate the fact that you’re being objective about this, because they’re being measured objectively by their boss or their client. If it’s an agency, you better believe it. So if you can be objective about it, it makes their job so much easier. It makes it seem so much you you, it makes you seem so much more credible. And so I just, I love this quote, because if you can have that perspective with during these relationships with brands, it’s going to totally set you apart.

Megan Porta  52:49

And don’t you respect people more when they are forthcoming about just like this is scary, but I’m just going to ask it anyway. What did you think I love when people do that? I am always like, Whoa, that had to be really hard to say. But yeah, there’s some good messages there. Thank you so much for that, and thanks for ending with such a great quote. What a great conversation. Justin, will you please tell us again where we can find your book and get any other information about you.

Justin Moore  53:17

100% so sponsormagnet.com is the book. And as I mentioned, you know, with the bonus that you when you when you purchase the book, I have this sponsorship tracker template that I’ve created in Notion. It’s like a super sophisticated template, and has formulas for, like, when you should follow up with brands. And it’s like super it’s always something I wanted to bring to life. And I’ve never offered it outside of my course. And so I’m gonna actually offer it as a free bonus when you purchase the book. I’ve got all those scripts that I was talking about. I’ve got tons of checklists, like you name it. There’s lots of juicy stuff in there. So yeah, sponsormagnet.com.

Megan Porta  53:51

If you are looking to expand your revenue streams in 2025 which I think a lot of us are, this is definitely a good avenue to go. And again, thank you for creating such a valuable resource for us. 

Justin Moore  54:04

100% thanks for having me. Megan. 

Megan Porta  54:06

Thanks Justin. 

Outro  54:10

Thank you so much for listening to this episode of Eat Blog Talk. If you enjoyed this episode, I’d be so grateful if you posted it to your social media feed and stories, I will see you next time you.


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