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How to Create a Content Strategy for Your Blog

HOW TO CREATE A CONTENT STRATEGY: Putting a strategy behind your content is going to ensure that you find the right topics for your audience and that you are focusing your energy in areas that will bring you a raving audience, more traffic and more money.

Listen to episode 96 where I talk about the importance of creating a content strategy for your business!

What is Content Strategy?

Content Strategy refers to the strategic planning, creation and management of the content produced and shared on various platforms (social, blog, email).

For food bloggers, “content” includes the writing you produce and also photos, graphics, recipes,  artwork or video.. or any combination of those.

front cover of a Content Strategy Guide

Why is it important to create a content strategy?

Having a strategy for coming up with and managing content is an essential part of being a food blogger because we create A LOT of content. We are also mostly creative individuals who have tons of ideas. Plus we enjoy an array of delicious food, making it easy to get distracted by creativity and flavors.

Putting a strategy behind your content creation is going to ensure that you find the right topics for your audience and that you are focusing your energy in areas that will bring you a raving audience, more traffic and more money. All things we want, right?

I am speaking from experience here.. There was no rhyme or reason to the content I created for the first EIGHT YEARS of blogging and in retrospect, I wasted a LOT of time and energy on very wrong projects and recipes during that time.

Hopefully you’re not 8 years in and making the same mistakes, but if you are.. NOW is always a good time to turn things around and dive into being strategic!

The Benefits of Creating an Effective Content Strategy

What a Content Strategy Will Do for Your Business

An effective content strategy will impact your business in the following ways:

  • It will help you to focus on the topics that are going to serve your audience.
  • You’ll have the focus to spend your precious time and energy on projects that are going to help you grow a raving audience, it will increase the amount of traffic you get and the money you make.

How to Create a Content Strategy for Your Blogging Business

Grab the free guide from the form on this page. In the guide you will find examples and fillable blocks so you can brainstorm and type out ideas as well as any research you do.

1. Pinpoint an amount of weekly content you are going to post on your blog for the next 3 months. Consider both new content and updated content from your archives. Whether that’s 1 post/week or 6, you need to decide on a number of weekly content you will be publishing.

2. Define your Ideal Customer Avatar (ICA) and understand what he/she needs from you. If you’ve filled out the Avatar Creation Guide, you already have all of this information. If you haven’t, I highly recommend doing that because then you will have a VERY clear picture in your head of your ICA and it’ll be really easy to describe his or her needs in a couple sentences.

3. Thinking ahead to the next 3 months, write a list of recipe and topic ideas your ICA might be needing from you. Step into your ICA’s shoes as you write this list out and you can be a little bit generic with this list. I provided an example list in the Content Strategy Guide that you can peek at for ideas.

4. Define your own passions that relate to your niche. Thinking ahead to the next 3 months, write a list of recipe and topics ideas that make you excited to be a food blogger and that you just really really want to blog about. I provide examples in the guide for this, as well.

Screenshot of a page in the content strategy worksheet with lists

5. Thinking ahead to the next 3 months, make a list of food that will be in season and that people are likely to have access to. Consider upcoming seasons, holidays and any other variables that might have an impact on ingredients.

6. Find common topics that exist in all 3 categories. If you come up short, browse favorite sites and Pinterest for inspiration and start the process over for more ideas! With this section, too, I provide examples in the guide..

7. Plug each of those topics into Google Trends. Click on the 5-year view (default is 12-month) and see if historically it is a good time of year to post on this topic.

Also peek at the Related Queries that might be trending that relate to your topic. If one of the popular queries under your more broad keyword fits your niche and cooking style, pick it!

An example would be: If my search term is “baked beans” but under Related Queries I see that popularity for “Instant Pot Baked Beans” is on the rise, I’d be likely to use that key phrase instead because it is more specific than “baked beans” and I also love cooking with my Instant Pot so it aligns with my content and niche.

8. Now take your key phrase and bring it over to your favorite keyword research tool to do further research. You’ll want to find a key phrase with a high search volume (but not too high!) and SEO Difficulty (SD) that isn’t too competitive. There is no hard, fast number to find for either of these, but the more you research key words the more quickly you’ll kind of understand where you should be at and what you’ll need to look for. I talk about this within the guide..

9. Research top competitors who rank for your key phrase. For this step, simply you’re your key phrase into Google and focus on the top 3 links that pop up. Click over and evaluate each post and determine how YOU can make your content even better. Within the guide I provide a list of things you should look for as you browse through competitors’ content.

10. Put topics into an editorial calendar and make a plan for creating and posting upcoming recipes. If you already have an editorial calendar in place and operational, great! If not, create one here!

When is a good time to create a strategy for your blog?


Go on!

What are you waiting for? Your business needs this!

4 front covers lined up: avatar guide, business plan, content strategy and editorial calendar guide

Guides That Will Help You Grow Your Business!

In order to launch your business into a new realm of success, complete the guides below in the following order:

  1. Avatar Creation
  2. Business Plan
  3. Content Strategy
  4. Editorial Calendar


Megan started her food blog Pip and Ebby in 2010 and food blogging has been her full-time career since 2013. Her passion for blogging has grown into an intense desire to help fellow food bloggers find the information, insight, and community they need in order to find success.

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