Episode 800: Recipe Monetization Is Changing – Are You Ready? With Dr. Kristen Wager

EBT800 – Kristen Wager

[00:00:00]  Megan Porta 

If your entire business relies on traffic, this episode might shift everything for you. Kristin Wager, founder of Recifix and former research lead for top food creators at Raptive, joins me to talk about where recipe monetization is actually heading. Next, we dive into why traffic is rented, not owned, what AI really means for creators, and why the future isn’t about just creating more content. It’s about actually building smarter systems and recurring revenue on top of the work that you are already doing. This conversation is a mindset shift, a strategy reset, and a glimpse into what is coming next.

[00:00:39]   Intro

Hi, food bloggers, I’m Megan Porta and this is Eat Blog Talk, your space for support, inspiration, and strategies to grow your blog and your freedom, whether that’s personal, professional, or financial, you are not alone on this journey.

[00:00:54]   Megan Porta

Hi Kristen. Welcome back to the podcast. How’s it going today?

[00:00:57]  Kristen Wager 

Good. Thank you so much for having me. I’m excited to talk about our topic today.

[00:01:02]  Megan Porta 

Same. I think this is a huge pain point, which leads me to why would a listener actually press play and listen to this episode? What pain point are we solving today?

[00:01:13]  Kristen Wager 

Yeah, so we’re going to be talking about some of the Google shifts that are hurting your traffic and kind of the AI crisis that’s going on that is causing a lot of uncertainty for creators. And we’re going to talk about monetization and what’s the future and what’s next and what’s happening now.

[00:01:33]  Megan Porta 

Yeah, perfect. All of that is very, very relevant here in where are we April of 2026. So excited to dig into this. So to start, give us a little background on you and Recifix, if you don’t mind.

[00:01:48]  Kristen Wager 

Yeah. So I, so I hold a PhD in research. I’ve been in food research for all of my career, starting at Kellogg. And I landed my, my dream job at a company called Raptive, which I’m sure most of you are very familiar with. And I was doing research for the top creators there.

[00:02:11]   

What I saw were two kind of key problems on both sides of the marketplace, which was Raptive Creators in general were really constantly having to seek traffic, constantly on that, like, treadmill and that grind of traffic and the uncertainty around traffic and not have not having a lot of control over their audiences.

[00:02:32]   

And then on the user side, I’m seeing this really big, glaring problem of the user experience and how they’re not satisfied with the ads on the page. And that led me to actually build a company called Recifix, which what we’re trying to do is solve that problem. On both sides of the market, where we give creators a monetization layer that is reoccurring and compounding, built on the audience trust that they’ve already built within their audience, but then also on the other side, providing a clean meal planning experience where users can find, plan and shop the creator recipes. So they’re getting that, that better experience all while the creator is getting paid.

[00:03:28]  Megan Porta 

Yeah, that’s amazing. Such a great tool. And I think that solves so many of the problems that we’re talking about today. Yes, yes. So we built traffic, a lot of us listening in a much different way. We built our businesses on relying on Google traffic.

[00:03:45]  Kristen Wager 

Right.

[00:03:47]  Megan Porta 

So how is that shifting now do you think?

[00:03:50]  Kristen Wager 

Yeah, so I think, you know, I. The biggest elephant in the room is AI. AI is really changing the way that people search and it’s changing the way that even Google is seeing decreases in their usage as well for users. So AI is really kind of causing this experience where I as a user can come and get a recommendation and it’s one, it’s not overwhelming, it’s calm.

[00:04:18]   

And then I go directly through AI and don’t go. I completely skip the, the website in general. So that’s your content completely being skipped. And so we’re seeing kind of this cannibalization that AI is causing where they’re not sending traffic to blogs or they are sending traffic to one blog. Then we’re also seeing the typical issues, right.

[00:04:45]   

Like Google consistently updates every one to two years. Their most recent one was the helpful content update, if I’m remembering. And we saw like, I think MediaVine reported some of their creators lost like 60% of their traffic overnight. So it’s a huge. And I think this is a constant shift that you’re seeing.

[00:05:07]   

But I’d say AI is kind of the biggest, biggest, most scary because especially for recipe creators, where now AI is getting really good at making recipes. You know, six months ago, which is such a short amount of time. Six months ago it couldn’t, it wasn’t accurate and the ingredients weren’t accurate. Now it’s getting so much better.

[00:05:30]   

But yeah, so I, I would say that.

[00:05:32]  Megan Porta 

Yeah.

[00:05:33]  Kristen Wager 

Long winded answer.

[00:05:34]  Megan Porta 

No, no, that’s, I think that’s really accurate. And I feel like a lot of people are becoming more and more just dependent on AI. Right. Like it’s kind of their go to for like you said, recipes, but everything, everything else. My husband is constantly like, I need a chick. Just Last night I busted him.

[00:05:53]   

He was like, I need a chicken wing rub recipe because we both have different stomach issues. And he was like, there’s no other way I could have found this. So I was giving him a hard time like, you just got a recipe from AI and he’s like, but there’s no other way. So we’re just so dependent on it right now, don’t you think?

[00:06:13]  Kristen Wager 

I agree. I think there’s kind of two, two dependencies. We. So we as users are becoming dependent on it because it’s making our lives quite a bit easier. But I think there’s kind of a detriment when it comes to users because, because we are seeing that it does ease our experience. I mean, even I am, I have used AI to find a recipe and it’s more of just like that.

[00:06:38]   

Quick, tell me what’s for dinner. This is what I have in my pantry. But I think there’s another side to this too, that creators are trying to shift their strategy to become more dependent on AI so that they can show up in the number one search. So instead of creating layers, that kind of defense, build defenses against discovery or continuing to depend on discovery, they’re becoming even more dependent and just trying to play the same game.

[00:07:14]   

So that’s two sided, two sides of the dependency.

[00:07:18]  Megan Porta 

Yeah. So how do we, how do we deal with this? Because I feel like with anything else, resisting it, fighting it is never the answer. So, so what do we do?

[00:07:29]  Kristen Wager 

Against the power?

[00:07:30]  Megan Porta 

Yes.

[00:07:32]  Kristen Wager 

Yeah, I think there’s, I think if I were a food creator today, I think that the thing that I would be doing is building in diversification. And I think we’ve heard from a lot of experts for like five years at least, maybe even more than that. I know when I was at Raptive, everything was diversify, diversify, diversify.

[00:07:54]   

And what does that mean? It doesn’t mean, you know, hey, I need to diversify and show up on Google and Facebook and Instagram. No, what it really means, because those are still discovery layers. What it really means is diversifying the way that you get your income and, and you get your traffic. So, you know, you can still rely on Google, you can still rely on Instagram and those audiences that you built, but finding other ways to monetize.

[00:08:22]   

So whether that is building in a subscription layer to your, you know, you offer some sort of expertise for your users, building in and having people pay for that, that’s, that’s the diversification that we really mean. Not just diversifying across search. Like now we’re Having to become AI dependent. So, I mean, I think even you are a great example of diversification.

[00:08:48]   

You have a food blog where your users come. You get traffic monetization. I don’t mean to spill the secrets of your business, but people already know this.

[00:08:57]  Megan Porta 

But I have no secrets.

[00:09:00]  Kristen Wager 

You get monetization from the ads on your page, and. But then you also have a master’s class, and you have food bloggers coming to you to talk about your experience as a food blogger as well. And you’ve built monetization layers around that, and that’s. That’s kind of what that means. So you have two different income streams.

[00:09:21]   

I’m sure. You have more, I hope, but you have two different income streams where you’re getting traffic from and income from to build defense layers against those changes that are coming and are happening.

[00:09:36]  Megan Porta 

Yeah, I think it’s more important than ever to do this. We’ve, like you said, we’ve heard it forever. All the experts are like, you have to diversify. And we’ve just kind of been like, yeah, I know, but it’s so easy to let the ad income roll in. Right. And now it’s like, okay, we really have to pay attention to this and kind of what’s happening with my basement right now, where everything was stripped down, and we just have to focus on, okay, here’s the foundation.

[00:10:01]   

How do we build this so it’s nice and strong, and then we can kind of rebuild, you know, the rest of it around that foundation. So it’s. It feels like a painful place to be for a lot of people, myself included. My traffic took a hit massively in this pat in the past year.

[00:10:22]   

Um, sorry. So, I mean, I’m. I’ve strangely not been upset about it because I see it as an opportunity to rebuild and rebuild in a. A way that’s sturdier and maybe healthier and a little bit more robust in the end.

It’s funny that what is going on in my house is mirroring exactly how I feel about my business, but it is, It’s. It’s an opportunity for us to just think about how to make it more reliable and solidified and all of that. Yeah. So try not to see it as a bad thing.

[00:11:03]   

Right. If you can. If you can wrap your head around, like, you know, this is a good thing to rebuild in new, different ways, to think around diversification. Yeah. Okay, so what else do we need to know? So the diversification is important. There are other ways to monetize. What else should we be thinking about?

[00:11:25]  Kristen Wager 

I think one of the things that you creators in general, food creators, have a really cool advantage. You know, at Recifix, we try to build our brand around connections. And food is one way, one powerful way to connect us all. And food creators sit at this kind of unique space where they’re relying on food.

[00:11:55]   

Their audience comes to them because they need something and it’s evergreen. Right? We are never going to not need a recipe. We’re never going to not ask what’s for dinner. We ask that every single night. Very relatable. But food creators have this kind of advantage because they already are trying to connect to their audience through something that they want to connect with, which is food.

[00:12:18]   

So built, like, food creators are great at building these relationships and building strong, trusting relationships with their audiences. And so if you build in that foundation of trust, if you start there and say, okay, I’ve got this audience and they love me for X, Y, Z. Right? Like knowing your audience, they love me because I am a relatable, easy to make recipes.

[00:12:50]   

And they come to me time and time again because of that. That’s why they joined my email list. And building layers around that trust and leveraging that trust is going to help you win in the end. Like, we’re seeing creators that have those larger subscriber lists that are shielded against the traffic or the algorithm changes because they can go direct with their audience, and they don’t.

[00:13:17]   

They are not as reliant on the algorithm changes and on AI. And so they haven’t, they haven’t felt that pain of, like losing their traffic overnight. And maybe they have, but because they’ve got that, that super user of, of an audience right at their fingertips that they can communicate to it directly and send recipes to directly, and they’re going direct to their, to their website rather than having that middleman, I’d say that’s probably the most powerful thing for creators.

[00:13:49]   

And then again, adding in those layers where you’re like, okay, what does my audience want for me? Is it a product product? Is it a digital product? Is it, you know, something that I can create for them that enhances their experience on my website and that I can charge for? Those are the kind of things that are, are going to help you diversify and help you lean on the trust that you’ve already built with your audience.

[00:14:13]  Megan Porta 

Yeah. Oh, that’s so great. And the humanity part too. With AI, I feel like people more and more are going to just lean into the humanity and knowing that you’re real, that you’re human that you are authentic and, and that you have opinions and you’re human. I mean, it all comes down to that.

[00:14:30]   

The AI is great, but at the end of the day, people like getting recipes from humans. I just totally believe that.

[00:14:40]  Kristen Wager 

I completely agree with that. I think there’s one advantage that human creators have, and that’s that right now at least, AI cannot replicate your voice. It can’t, can’t replicate your. Without your oversight. Right. We can type in, hey, you know, rewrite this email in my voice. Right? But it can’t replicate your voice without your oversight.

[00:15:02]   

It can’t replicate your community and it can’t replicate the, the trust that you’ve built with that community. And so I think there’s, we still have as food creators, as, you know, bloggers or content creators in general, like we still have the advantage in that we can make these connections and we can build that trust with people.

[00:15:22]   

And I think moving forward, that’s going to be really, really important to, to build up some defenses. I know I’ve said defenses a lot,

[00:15:30]  Megan Porta 

but I think that’s what it is.

[00:15:31]  Kristen Wager 

You’re building in these extra layers and some defenses against, against what’s going to continue to shift.

[00:15:38]  Megan Porta 

Yeah, right. So Recifix, how does that help to solve some of these problems we’re talking about?

[00:15:45]  Kristen Wager 

I love that you asked and I think that it solves most of the problems for everybody. So what we’re trying to do with Recifix is to help creators. So I think there’s kind of two, two things that, that I saw at when I was talking to audiences is that they don’t want to pay for one creator’s recipes.

[00:16:07]   

They want variety, they want a collection of recipes. And, and so as a user, when you come on, you get the finding and you get discovery. So you can find recipes from every creator and there’s no gatekeepingSo when you subscribe, you get access to every creator on the page. So it acts both as a discovery barrier, but also as a subscription barrier or not barrier.Addition.

[00:16:35]  Megan Porta 

Yeah, solution. Yeah, solution.

[00:16:37]  Kristen Wager 

Thank you. And so it, and then also it provides just a great meal planning experience for our users. Then on the creator side, what we’re really trying to do is be genuinely creator first and really build in a monetization layer that is reoccurring and compounding, but also not try not to create more work for you because you’ve already built this entire business.

[00:17:06]   

You, you already have a laundry list of things to do and this is really meant to leverage the tasks that you’re already used to leverage the audience that you’ve already built and leverage the recipes that you’ve already created. And so as a creator, when you come on, you upload your recipes, we have a minimum of 10 recipes that we want you to upload to be active.

[00:17:30]   

And they’re recipes that are already on your website. We use canonical links so they don’t get, we, we don’t touch your SEO. We keep that safe for you. And it acts as a backlink as well too. So that’s, that’s kind of a nice little bonus as well. But as a creator, you come on, you add your recipes and then when you’re ready, you share it with your audience and you share on the discovery platforms that you’re already on with the trusted audience that you’ve already built.

[00:18:00]   

And as those, as those users come in, you get the credit for that subscription. And as long as they see a subscriber, you continue to keep that subscription. So year one, they subscribe, year two, they subscribe. That is your income. And then naturally that compounds because as you grow your audience on these other platforms, you’re also sending them to Recifix to grow your income there as well.

[00:18:32]   

And the reason we can do that is because we’re really, really focused on the user experience and making sure that it’s optimal so that users want to stay and want to participate in a better ecosystem.


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[00:19:54]  Megan Porta 

Yeah, so I think you already said this, but I just want to pull this out because I know this is probably going to be the number one question people have, and that is the recipes that we put on Recifix are not searchable on Google. Right? So we’re not going to compete with our own content.

[00:20:18]  Kristen Wager 

Yeah, so we use Canonical, what’s called canonical links. And essentially you keep your SEO and because there is a paywall, you can’t actually search a recipe from Recifix on Google. You can search for Recifix on Google, but you can’t actually search for a recipe on Google. And that’s, that’s kind of where we really wanted to make, make it as easy as possible.

[00:20:45]   

And it’s like, how do we do that? We can’t, we can’t have exclusive recipes. We, we want exclusives. So if you want to put exclusive recipes on here, that will make it so much more exciting for users. But we wanted just a space where it’s taking your work that you’ve already put into recipes and just repurposing it to, to leverage for a diverse income stream.

[00:21:10]  Megan Porta 

Yeah. How are you guys getting your users on the platform now? And do you have plans to expand that?

[00:21:19]  Kristen Wager 

So what we really want to do is every, we do not seek out users or organic users, we’ll call them. We want to empower our creators to go out and get users so that every user is attached to a creator creator and every, every subscription is then attached to a creator that they get credit for and they get the, the, the income for the revenue for.

[00:21:49]   

So we don’t have plans to, to go out and seek users, especially without like making sure that there’s some sort of way to attribute that to a creator. But what we’re trying to do is really build a creator community that has all the resources to go out and drive their own subscriptions, their own subscribers to Recifix, so they get credit.

[00:22:13]  Megan Porta 

Yeah, that’s great. What other ways are you different from other similar tools and platforms?

[00:22:22]  Kristen Wager 

That’s a great question. So I think our, our obvious goal is to, to be creator first. And I think that’s one of, one of the pillars that we want to stay on. So we’re really trying to grow in a very organic way. We’re trying to not, not go after VC. We’re trying to make sure that we have a lot of control so that our creators are insulated and they’re the ones that help us grow and so they’re the ones that get the benefit from it.

[00:22:51]   

So I’d say that’s probably our number one. We are seeing a lot of, of these little like creator first recipe meal planning, not a lot but that are actually starting to pay subscribers. So like if you look at or pay for subscriptions, but if you look at like Substack, they have, are building in the infrastructure for recipe cards, but they’re, they’re genuinely not.

[00:23:15]   

You still have to subscribe as a user to one creator and you’re only getting access to that one creator. So I think for the users we’re a little bit different in that we have the curated collection of creators rather than having to go and subscribe to one. But I know that there are still a couple of creator first monetization platforms that have the meal planning and the aggregated creator list and they’re still pay per click.

[00:23:44]   

So you’re still chasing traffic and the moment that you stop chasing traffic, then your income goes away. So we’re slightly different in that we’re trying to build a model that is more, more creator first and reoccurring revenue where you don’t have to work as hard to get that once you get that user in the door, you don’t have to work as hard to keep them in the door because our platform’s doing the work of keeping in keeping them in the door.

[00:24:13]  Megan Porta 

Yeah, that was explained really well. And I love that you have a background in research and that you’re really tuned in to like really digging into what has worked, what is working and that sort of thing where you’re not just like, oh, this is a great idea, let’s put up that, you know, like that carries weight for me and I know for so many other people, I, you, you are, you are committed to the data and all that goes along with it.

[00:24:42]  Kristen Wager 

Yeah, I. So this whole, well, I will say half of it was built on my own frustration and is experience as a user, but I really did lean into my background and my knowledge of, you know, what people wanted when it comes to recipes, what they’re willing to pay for, how much they’re willing to pay and then even as we continue to grow or, and then also.

[00:25:06]   

Sorry, let me back up. It’s also leaning into what I’ve heard from creators too. So this really wasn’t like, you know, oh, let’s make it user first. I definitely want that. But I think the creator side carries just as much, much weight and they have to have a good experience too and there has to be some really good benefits for them.

[00:25:25]   

But yeah, all of it was really built on my knowledge that I’ve collected. Just being in the, in the space and working with creators and hearing, you know, their needs, what they’re struggling with what their fears are in for future and then you know, talking to their audiences and hearing the frustration around ads.

[00:25:42]   

And one thing that I have learned, and this is crazy, most people, most like the average person does not go, okay, I’m on Pip ’n Ebby and this, they’re getting paid from these ads. Like it is wild to me that people don’t realize that. But yeah, so anyway, that was one thing that I learned over the years is the average person doesn’t connect, that this is your income and this is how you are able to provide the free content for them.

[00:26:12]   

But yeah, everything is, is rooted. I can’t say everything. A lot of things are rooted in research. But then my, my personal experience, I was actually, when I, when I came up with this idea, I was actually scrolling Pinterest for, and finding, trying to figure out what was dinner, what was what’s for dinner for my own family.  And I hit a wall. I, I clicked on like my fifth fake ad because you know those ads now that are on Pinterest and they’re like send you to Amazon for like the sheet pan, not the recipe.

[00:26:42]  Megan Porta 

Right.

[00:26:43]  Kristen Wager 

I hit that and I was like, okay, there has to be a better way. There’s got to be a better way that also lifts up creators and helps them build their brand.

[00:26:52]  Megan Porta 

Oh gosh. That’s what we all want to hear. Is there anything else we need to know? I was actually going to maybe have you walk through like what, what is required of a creator to use Recifix? Are you accepting new creators? Like how does this whole process go? If you want to just break that down.

[00:27:13]  Kristen Wager 

Yeah, okay, that’s, thank you. So what is required? The thing that we are really, really looking for and we’re looking to build a very small, tight knit community of creators to start out with because we are, we are a startup, but we really want to focus on the first 100 creators being the voice for our brand.

[00:27:35]   

So we’re looking for highly engaged creators that are, are going to upload regularly and we’ll say like once a week and then creators that are going to consistently share so that rising tides, right, they share. It builds our brand and it builds their brand and their revenue. So those are kind of like the three main things that we’re looking for.

[00:27:59]   

With that said, we want to keep it really, really small because we want these particular creators to be the influence for Recifix, both externally with our users, but also internally. We want them, they know the experience and you know, as I, I can know the experience. But I am not a food blogger.

[00:28:20]   

I love your guys’s recipes and leverage them as a user but I don’t know the pains that you go through on a regular basis and so being able to talk to you build this platform truly for you and I can’t do that without, without knowing and being able to talk to you guys.

[00:28:39]   

So. So that’s kind of what we’re really looking for is to build that really small, tight knit community and to have those active creators on the platform.

[00:28:52]  Megan Porta 

Yeah. So can people just go to your website to get more information about getting.

[00:29:00]  Kristen Wager 

Yeah.

[00:29:01]  Megan Porta 

Included.

[00:29:02]  Kristen Wager 

Yep. So they can go to recifix.com R E C I F I X my My bad. I can’t spell my own brain. Or they can actually just email me if they want to. We’re on LinkedIn, we’re on Instagram and we’re pretty active there. Um, but my email is. Do we want to say my email?

[00:29:26]  Megan Porta 

I mean we’ll put it in the show notes probably anyway, as long. So I mean if you’re okay with that, that’s fine.

[00:29:32]  Kristen Wager 

Okay, so. And I am perfectly okay with that. So my email is Kristen K R I S T 

E [email protected] and they can email me personally. I’ll help walk them through the application process. It’s an onboarding process, not an application. But yeah, it’s a fairly simple process. And by the end of the process you’re fully active and ready to go.

[00:29:58]  Megan Porta 

Yeah. And are there a number of recipes you need on your blog or anything like that in order to get considered?

[00:30:06]  Kristen Wager 

No, we are looking for quality creators. The only thing that I would say is if you are using AI because we definitely want to, we want to be creator recipes created. So we. One of our messaging to users is that it’s trusted creators and tested recipes. So if you are using AI to build your recipes, if you’re using AI to completely make your images right, like if they’re just completely generated by AI, we do, we do some quality control on that but we don’t, we’re not really excluding creators and I would say that this platform does work the best for creators who have food blogs already because that’s where you can upload very quickly and easily.

[00:30:57]   

For influencers and social first creators, the while we aren’t not accepting social influencers or food of food influencers first, it is a little bit harder of a process for them because they have to manually upload their recipes, whereas we have some, some easy back end stuff that we do for our food bloggers.

[00:31:19]  Megan Porta 

Okay, I just had this thought. This is an investment doing stuff like this Recifix and thinking, you know, outside of our normal stream of income and traffic and all of that, this, it’s an investment in our businesses. And kind of what I said earlier, it might feel messy now as you lean into different routes, but it really is going to pay off.

[00:31:44]   

I think you’re just opening the doors for building relationships and building a more solid business overall. Do you agree?

[00:31:54]  Kristen Wager 

Yeah, I would absolutely agree. And I think, I think that we at Recifix really do try to make it as easy as possible and as painless as possible so we leverage again, the things that you’ve already built and the work stream that you’re already used to. So you’re not having to change your habits.

[00:32:13]   

You’re just kind of adding, oh, I need to go once a week and add a URL. And then don’t forget to share regularly. And you’re already doing that. You’re just kind of sharing, sharing different things. And I will say, as kind of an opportunity to just say this, like, we don’t want to compete with your blog.

[00:32:30]   

Like, there are still going to be moments where people don’t want to pay for that premium experience and that’s going to be like 80% of people. Like we aren’t looking for, we aren’t looking for the people that are okay with the ads and, and okay getting that experience and, or want your story, you know, like want all of that stuff and they’re still going to your website.

[00:32:53]   

We don’t want to compete with it. We want to support creators in a way that also gives that 20%, that small amount of people and it’s still a large amount of people, but that small percentage of your audience that wants that premium, premium experience. We want to be able to give them that experience but also help you monetize on that.

[00:33:13]  Megan Porta 

Yeah, well, it sounds like a win, win all around. I don’t know. You’ve told me from day one just with your authenticity, Kristen, and I feel like you come from such a good place and it really benefits us as well. So yeah, there’s no downside. Is there anything else we need to know before we say goodbye?

[00:33:38]  Kristen Wager 

I would say don’t be afraid to make the shift. You know, I know it’s a different, it’s a different idea, thinking of going out and getting traffic and being discovered versus having that subscription. Like you said, don’t be afraid to build in different layers in your foundation that you know, help you grow your brand and even just looking.

[00:34:01]   

Even if it’s not Recifix, of course, come join us at Recifix. But even if it’s not Recifix and there’s another model out there that fits you, like, continue to add things to your brand that help you become more stable. Because Google is already showing signs of being unstable. AI is right.

[00:34:20]   

Like AI is, I mean, they’re a giant. Like I say that and it’s, you know, but there are some signs that they’re show, you know, you guys are feeling the instability with, with Google traffic. AI is coming and we don’t know exactly what that’s going to look like in six months compared to a year, compared to five years.

[00:34:39]   

And what that’s going to either how we can leverage it in a better way or how that’s going to continue to gobble up our traffic, your traffic. So I would say, you know, continue to build those layers and continue to offer different products and, and, and ask your audience what they actually want because that will, that will help you in a long way.

[00:35:00]   

I know we had, Megan, you and I had a conversation last year about, you know, how important it is to understand your audience. And you do that through asking them and having conversations with them to understand what they like about you, what you can do, what you can provide to them and, you know, how you can diversify your income beyond just just the traffic piece or the ad piece.

[00:35:22]  Megan Porta 

So much value. Gosh, I’ve gotten a lot from this conversation and I know my listeners will as well. So thank you, Kristen, for all of this.

[00:35:29]  Kristen Wager 

Well, thank you so much for having me. It’s always a pleasure. Yeah.

[00:35:32]  Megan Porta 

So great. We’ll put together show notes. So we’ll put your email address and everything else we talked about in your show notes in case people want to go peek there. You can go to eatblogtalk.com/recifix. And just to spell that again, it’s R, E, C, I, F, I, X. And then just to reiterate where people can find you.

[00:35:51]   

Do you want to say it one last time?

[00:35:53]  Kristen Wager 

Yeah. So you can find me at recifix.com Megan spelt it. I’m not going to botch my own spelling again. Or you can find meat [email protected] as well, or LinkedIn and Instagram.

[00:36:12]  Outro

Well, thank you again for being here and thank you for listening food bloggers. I will see you next time. 

Thank you so much for listening to this episode of Eat Blog Talk. If today’s episode sparked an idea for you. Snap a screenshot, post it on Instagram stories and tag me Eat Blog Talk. I love seeing what resonates with you. I will see you next time.