Monetization Strategies for Food Bloggers
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Blog Title: Tiffany Han
Social Media:
IG: https://www.instagram.com/thetiffanyhan/
About: Tiffany Han is a life coach who teaches smart, driven women how to raise their hands and say yes to all the things they want to do, be, and say without compromising their standards—or their sanity.
As the host of the Raise Your Hand Say Yes podcast (now in its fifth year with over 1.2 million downloads!), Tiffany is most interested in telling the truth about a life of chasing your dreams—tangles and all. She’s been featured by Inc.com, salon.com, and Flow Magazine and has delivered keynotes both domestically and abroad. With a penchant for keeping it real, her work focuses on how women can stop over-performing for the sake of the life that somebody else dictates for them and instead start saying yes to themselves.
Tiffany lives in Northern Colorado with her husband and twin daughters and starts as many dance parties as possible in her spare time (ha!).
Notes from Episode #041: Creative Risk
FUN FACT: Tiffany has 5.5 year old twin girls but interestingly enough most of the growth she’s done has been since they were born so you can do it all!
Current goal: since Tiffany’s girls started Kindergarten she wants to find some head space so she doesn’t have to go full speed ahead all the time and slow down a little and re-strategize/plan. She wants to be at peace with her day vs just get to the end of the list.
Creative risk is anything with an uncertain outcome. It can be anything from sharing a different type of photo, sharing your viewpoint on social media, pitching a brand, hitting send on a blog post. See what works, what doesn’t and adjust from there.
Tiffany now evolved to have a business motto that is able to take risks and say, “I don’t know, let’s see what happens?!” It can feel unsafe, and a predominant masculine culture is often saying, “if you’re not taking risks, you’re dying”. But Tiffany views it more generously and thinks that you might have fear or uncertainty about taking a risk but those are the things that will help you move forward.
Tiffany wants to challenge you to say YES to something or NO to something. Are there things that are in your orbit that you really want to say yes to but you don’t know how to OR what’s not serving you or isn’t lighting you up.
Something can feel risky but it’s good to try and push the boundaries of what you can do.
You start this place of risk by clearing some space. Get really honest with yourself about how much time you’re spending on different tasks.
Get really quiet with yourself, check in with your intuition and hear what you’re thinking when you get out of the noise. Listen to your whims. This is our intuition trying to get through.
Challenge: Listen to your whims one full day. We often don’t give ourselves a chance to get the data and see if a risk could work before we go back to the old way of doing something.
Think of this in a bigger sense: If your goal as a food blogger is to stand out from everyone else, then this is how you do it. This is how you differentiate yourself, how you start to connect with the people that most need the content that you’re spending so much time and energy creating. Stop paying attention to what everyone else is doing and start paying attention to that intuition, the spark of the Divine that is within all of ourselves, this is where the magic happens.
The noise of the world is never going to go away and there will always be one more thing. So come back to yourself, as a daily practice. It gets easier but it’s never easy.
Let go of the need to “have it figured all out”. Ask yourself: Am I proud of what I did? Did I do the best I could that day? Am I trusting that I will continue to figure it out? Give that to yourself.
Can you simultaneously take bold risks and take yourself out of your comfort zone while also practicing letting what you have now be enough? That’s the work. Our job in this life is not to do “more”. But it feels that this is part of the job.
Tiffany’s Book recommendation: “The Soul of Money” by Lynn Twist – Money is energy. Rather than focus on money which is abundance, then focus on the idea of sufficiency. Which is “do I have enough today to do what I need to do”.
We think that being grateful for what we have means that we can’t have things different. But it’s a both/and. Tiffany doesn’t want to change her life dramatically but she thinks about “how can she make it better”? Tiffany focuses on the feeling and not the numbers. Yes, she wants more people knowing about her work but it’s so she can impact more people. She wants to change people’s lives. That’s a goal of growth and impact.
Combining Bold Risk With Self-Care
We’re taught that the answers aren’t located within ourselves – they are somewhere else, coming from someone else. So then we think that “I’ll be successful when __” but that never lasts as a fulfilling accomplishment, there’s always a next thing. But if we look within ourselves, we can find fulfillment and peace.
How can we work so we don’t hit burnout? Embracing our humanity and focusing on our basic human needs are so important and matter. Floss your teeth, drink enough water, get out and get moving, etc so you can do all that you need to do in your business.
Don’t be a resource hoarder. Reach out and get help when you need to. Give yourself permission to get help with work, home, anywhere you can’t sustain it without help.
Pull back, slow down. It’s not sustainable to go 100mph always
Success Beyond Burnout
Burnout is a real thing – it’s defined as “a compulsion to prove one’s self.”
It’s not the work (that’s killing us), it’s the weight of the expectations for ourselves.
Telling Your Truth, Getting Vulnerable As A Connection Point
Trust that whatever your learning at this moment, you weren’t ready to learn until right this very moment. Instead of beating yourself up or considering yourself a failure, the first place to look is in the discomfort of the moment. Don’t run away from it. It’s the starting place for so many things in our lives.
You don’t expect to love it or get excited about it but you’ll have to make yourselves do things to take care of yourself:
Don’t bring your phone to bed with you. Get an alarm clock.
Don’t watch TV after 9p because you have busy days and early starts. Stick to the weekends if you need to watch shows to make sleep a priority.
Make 8-9 hours of sleep a priority if you need good sleep to be productive.
Make active choices for you and your life.
Instead of thinking FOMO (fear of missing out), because then you are missing out on your life. Instead, think “where am I”? What’s going on around me right now that’s important to me?”
Write down 3 things that are most important to you. Would video footage of your life reveal that you really prioritize these things you just wrote down as important if someone was filming your life and could show it to you? Complete a self-check to align yourself back with those priorities daily.
How Embracing Rejection Can Take Your Life Further
Being vulnerable with yourself and your audience allows for a positive risk because you can deepen a connection with your audience and accomplish more than you thought. It can feel scary, and when you show up without bravado, people show up and cheer you on and share their own experiences that needed to be talked about. Community is built and you never expected this as the outcome when you felt fearful initially but it happened and goodness came out on the other side.
Helpful references from the episode:
