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Episode 095: How People Use The Internet To Find Recipes With Bethany Smith

In episode 251, we talk with Bethany Smith about how our audience interacts online for recipes and food information and the importance of knowing how it impacts growing our audience.

We cover information on how users interact with social media and our blogs, what users want from a recipe post and results from her survey.

Listen on the player below or on iTunes, TuneIn, Stitcher, or your favorite podcast player. Or scroll down to read a full transcript.

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Guest Details

Connect with Food Blog Usability
Website | Facebook | Instagram

Bio Bethany Smith helps you become a more confident food blogger. She offers understandable, thorough & well-researched resources, audits, and coaching. You deserve to be confident in your blogging decisions as you work to grow and maintain an engaged, loyal audience. Follow her on Instagram or check out her website for more.

Takeaways

  • Bethany survey results looking into user interactions and how they use the internet to find recipes. 59% of people follow social media accounts that are related to food. The reasons they follow – inspiration as well as it’s fun and entertaining
  • Need to know how respondents use online recipes
  • You can work with your ad company to fine tune where the ads are placed. 
  • Colors help you make your recipe card stand out, placing a border around it can help too. 
  • Make sure your Jump To Recipe button actually takes your audience to the recipe card.
  • Be careful to title your content appropriately.
  • Ingredients aren’t readily available to the audience. Offer substitutions for hard to find or specialty ingredients so your audience can relate to your recipes. 
  • People aren’t following bloggers for a specific reason, more often to be inspired and for enjoyment. 
  • Food videos – Focus on adding food videos on social media and youtube.com vs your blog. You’ll get more bang for your buck.
  • People watch videos but not usually to learn how to prepare the recipe UNLESS it’s a complex process. 
  • A lot of food bloggers use too many photos to represent one recipe

Resources Mentioned

Transcript

Click for full text.

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Pinterest image for episode 095 how poeple use the internet to find recipes.
Megan
Megan

Megan started her food blog Pip and Ebby in 2010 and food blogging has been her full-time career since 2013. Her passion for blogging has grown into an intense desire to help fellow food bloggers find the information, insight, and community they need in order to find success.

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