Episode 817: … Take the Guesswork Out of Content Updates With Phynite Analytics With Joe Rodichok

EBT816 – Joe Rodichok

Intro 00:00

Food bloggers. Hi, how are you today? Thank you so much for tuning in to the Eat Blog Talk podcast. This is the place for food bloggers to get information and inspiration to accelerate your blog’s growth, and ultimately help you to achieve your freedom. Whether that’s financial, personal, or professional. I’m Megan Porta. I have been a food blogger for 13 years, so I understand how isolating food blogging can be. I’m on a mission to motivate, inspire, and most importantly, let each and every food blogger, including you, know that you are heard and supported. 

[00:01] Megan Porta

Hello Joe. Welcome back to the podcast. It’s been a while. How are you?

[00:05] Joe Rodichok

I’m good. How are you? Thanks for having me back.

[00:07] Megan Porta

I’m doing good. I’m super excited to chat about the amazing solution you’ve come up with for food bloggers, and just providing some data-driven decisions about updating content, which I think is very relevant at the moment in food blogging. So thank you for creating your amazing tool, and I’m excited to chat with you about it. Do you want to do a quick intro if people don’t know who you are?

[00:30] Joe Rodichok

Absolutely. Hello everybody. My name’s Joe Rodichok. I am the founder of Phynite Solutions. And with that, I’ve created a tool called Phynite Analytics that basically makes analytics easy for you. And what we’re going to talk about today is exactly what Megan said: easy ways to update your posts. So just a little background, I have over 20 years of experience in software engineering, particularly in data pipelines. I’ve actually worked in ad tech specifically, so I have a lot of the questions that come up about why am I not performing, all that. I use that to leverage these tools across the internet and help food bloggers become even more successful.

[01:18] Megan Porta

So in a nutshell, you are smart and you fill the gaps that a lot of us have. So you become very helpful to us. Thank you. And then I do want to mention, if you want to join us on YouTube, I think this episode will be much more helpful because we’re going to dig into screen sharing and showing you some juicy stuff inside of Joe’s tool. Why don’t you introduce the tool, Joe? Do it justice.

[01:47] Joe Rodichok

Absolutely. So it’s called Phynite Analytics, and what we started with was, you know, it started from a customer of mine, a food blogger like yourself, who absolutely despised the GA4 interface. We were all forced to move from GA3, or Universal Analytics, to GA4, and Google made it increasingly hard. I told everybody, you know, we all know why Google made it hard: it was built for advertisers, not built for regular everyday website users, because that’s Google’s bread and butter — advertising. That is 80% of their revenue. So it was built for them, but they allow a lot of nice tools that let us pull those numbers behind the scenes. So I made use of my data pipeline background and built all that into an easy-to-use interface. It started pretty basic, and it’s kind of evolved into something more — like our last iteration, which we announced in April at Flavor Media Summit, was our complete redesign and integrations using these tools. We like to say, what if your blog talked to you? Making it simpler to go see these things and understand these things, and really truly make data simple for you. What we’re going to talk about today is kind of that next iteration of everything that’s been culminating for the past — I think it’s about nine months now — that we’ve been talking about the content radar behind the scenes. And it’s now coming to life here.

[03:33] Megan Porta

Yes. And I will tell you that I am a user of this tool. I love it. And I was able to get in on some beta testing with this new iteration that Joe just referred to. My gosh, I’m in there every day, Joe. I love it so much. I’ve never been able to update content so quickly and so efficiently — like, one a day at least, I get one post updated per day, which is crazy. Before your tool, I never would have been able to do that. So just really grateful for it. It came at a time for me when I was like, I don’t know, just really filling the gap. Like, I need something, I just don’t know where it is. And I was kind of looking around, didn’t find anything like it. And then I feel like I manifested you — you were like, I have this new iteration, and I was like, my gosh, that’s perfect. Yay. So if you have content that you update — and I think that really is anyone, because I’ve written content, like earlier this year, that needs to be updated already. So it’s not just ten years of content. I think it’s really applying to any food blogger right now. Don’t you agree?

[04:39] Joe Rodichok

Absolutely, especially as we’re recording this now in August — Q4 is right around the corner, and those updates are so vital this time of the year to get ahead for that to happen. So this tool is right there for you to get in, get your updates, and just make it really, really simple for you, making sure you’re prepared for that busy time of the year.

[05:03] Megan Porta

Yeah. And as you listen to the talk that we have today, if you’re interested in trying it, Joe has graciously offered — I think you give one month free through the affiliate link, right? So if I provide my link, which I will in the description on YouTube and also in the show notes, you get to try it out for a month and see if you like it. Is that right, Joe?

[05:26] Joe Rodichok

That’s correct. So you get a seventy-nine dollar credit, which is essentially one free month. So absolutely go in, try it out. It’s not feature-locked during the trial at all, so you’ll get the full gambit during your trial here.

[05:42] Megan Porta

I love that you’re doing that. I think people can get in and really see the awesomeness and then decide if they want it in their business or not. So should we dig into the tool? I don’t know if you just want to share your screen, or what would be best.

[05:56] Joe Rodichok

Yeah, absolutely. Let’s get into it. Let me get my screen up here.

[06:09] Megan Porta

Amazing.

[06:11] Joe Rodichok

Can you see my screen?

[06:13] Megan Porta

Yep, I can see it.

[06:15] Joe Rodichok

Awesome. So this is what — and first, shout out to Jessica from One Sweet Appetite. She was gracious enough to allow me to share her data with everybody. She’s absolutely awesome. So, welcome to what we call our Content Radar. It goes along with our editorial theme here with Phynite Analytics. And what this is, is we mesh all your GA4 data, which we already have, your Google Search Console data, and we mix it with the SEO data on top of it, and we build what we call your radar. It’s a look at what’s going on on your site, not just from an analytics standpoint, but from an SEO standpoint — like where are you actually ranking on Google, where are you losing clicks. The big things that people really like right now are the seasonal windows that we’ve introduced, and along with that, the AI Overview risk. We all know that annoying, sometimes wonderful world of AI — not particularly on search, that Gemini Pro gives you, but we actually track that now for you. So we can tell you when your post is suffering from an AI Overview answer, and it allows you to make those decisions about what to do, what to work on, and what’s going on with my post. And we break it down into several different areas to try and make it easy for you. We have our Recommended Picks, which is our own internal algorithm that says here’s what you should focus on right now, and we’re constantly adjusting it based off of user feedback and things like that. But you can go in and just kind of say, okay, fine, I can do this for me, and it makes it super easy. And we’ll get into how we use that data, but we can also go into Help Me Pick — what are you trying to do, what do you want to focus on — and we’ll walk you through that and give you recommendations based on that. Or if you’re just a data-driven person, or just want to go, I want to update a specific one, you can go to Let Me Pick and find the post you want to work on, and go see what Phynite is telling you to do for that page. So our main focus is growth, or what we call healthy pages versus unhealthy pages — and that can be a little bit of a harsh word, unhealthy, but all that means is there’s room to grow with it. That’s where our focus is — telling you how do you get more clicks, how do you get more CTR, things like that, to really help you grow your site and focus on what’s next.

[06:24] Megan Porta

Aww. I love Jessica.

[09:10] Megan Porta

One of the things I love is that sometimes I only have like 30 minutes to come in and update a post, where before the tool, I didn’t know how much time I needed to give a certain post. But Phynite Picks actually predicts, like, this should take you about 30 minutes, or this will take you over an hour, this is a complete overhaul. So it kind of gives you an estimate, and it’s pretty accurate too, I found. So that has really helped me. And then if you click on show more, you can actually see — I think you have nine options that come up, right? Or six? Nine, okay.

[09:43] Joe Rodichok

It varies. It’s nine right now, but we’re making some updates here based off of some feedback. But yeah, you’re absolutely spot on — nine right now is kind of what our picks are limited to at the current moment.

[09:53] Megan Porta

Yeah. And then I can kind of open all of those and just scroll and see, like, yeah, that’s seasonal and it’s been on my mind and it’s going to be 30 minutes, so I’m going to do this one and kind of pick and choose. Do you want to show them — I don’t know if you can, inside of Jessica’s account here — but when you click the X, what pops up once you’ve updated the post and you want to get rid of that?

[10:19] Joe Rodichok

Yeah, let’s — I can always undo her stuff for her, so let’s clear that back. But you’re given options, and we learn from this. Our whole goal is to continue to help food bloggers. So we wanted to — and I think this was feedback from you, if I’m not mistaken — instead of just getting rid of it, we gave you options. Like, I’ve already updated this, I know I need to work on it but I don’t want to do it right now. This was actually very popular after we heard that feedback of, I’m just not feeling that post right now, I know I need to work on it but I don’t want to deal with it. We all have those posts. And then we have, I don’t ever want to work on this post. What I learned is you food bloggers have posts that you just did because you had to do it, and you don’t ever want to look at it ever again. I was like, that’s interesting.

[10:48] Megan Porta

Yeah. Yep. Don’t ever show me this again.

[11:14] Joe Rodichok

But it gives you the option to kind of curate your list right here, and this data we actually use behind the scenes to get more intelligent about how we pick and what we tell you and things like that.

[11:28] Megan Porta

Yeah, I’ve been loving that, because let’s say I just updated the homemade Alfredo sauce, or cheap and easy dinner recipes — let’s say I just updated that, and then I can say I’ve updated this. And if I just went in and changed the intro and the meta description, and I want to check back in four weeks or two weeks, six weeks, you can set a date for it to pop back into the feed, and it does — it magically pops back. And then once you’re in a brief, you can log the changes that you made. So if you’ve forgotten, you can just look and say, yeah, I changed the meta description and intro, I’m just going to see how it’s performing now, and then kind of go from there, which is really helpful.

[11:38] Joe Rodichok

Cheap easy philosophies.

[12:18] Joe Rodichok

Absolutely. I think you brought up an important thing that’s a good segue to the brief — that’s the brainchild of all this. The brief is all your data related to this page, and there’s one step further to it: this is a complete analysis of your page with that GA4, GSC, and SEO data. It’s all combined together to create what we call the brief. It starts immediately with information — look, there’s a lot of information on this page, but it’s a lot of great information. It starts at the top, like, this page — Jessica’s Best Cheese Ball Recipe — ranks on page one, but the CTR is below the benchmark for this position. So we’re going to start giving you suggestions on how to rewrite the title tag and meta description to really focus on that search intent and start to drive people to click. It’s great that if you’re in slot one, slot two, slot three, but if you have a really bad CTR, that really doesn’t matter at the end of the day, right? We want people to click that link and come to your site. So that was the brief analysis on this page. But then we can go into, you know, what keywords can you target? We now provide keyword targeting data specifically for posts. And the cool thing that we do is the next layer — you know, we talk GA4, GSC, SEO data, but we actually crawl your site, because we want to format your responses tailored to exactly what’s going on with your page. It would be very easy to just say, go target this keyword.

[14:15] Joe Rodichok

But how does that help you, right? It tells you, I need to go there. And, you know, kind of that “so what” question — so what, I need to go get it, but what do I do with it? Well, with your content, we can start making suggestions on where does that keyword fit, are you targeting that keyword, do we need to rewrite your intro, do we need to rewrite your FAQs — maybe as simple as adding a question to your FAQ. So we take all that data, and me being a data person, I was like, my God, we can just take all of your page content and your different things like that and blend that data together to give you true, accurate to-dos that will actually help you.

[15:06] Megan Porta

Hmm. Yeah, that’s — I mean, it’s amazing. My eyes are terrible, but sometimes I’ll see, like, we just need to improve the click-through rate, so change the SEO title and meta description. You give really specific recommendations based on our sites. It’s not just an overarching “maybe you could do this” — it’s very catered to each blogger, which is amazing.

[15:35] Joe Rodichok

Yeah, we didn’t want to just grab some data and throw it at you. We wanted to make it personal for you, because everybody’s blog is different. Just because one person does something one way doesn’t mean you should be doing it that way. There are some trends we can learn from, certainly, but when we look at the actual data, we can make suggestions that are tailored specifically to your blog, that specifically help you grow.

[16:11] Megan Porta

Yeah. And then what’s down below? Anything to talk through?

[16:19] Joe Rodichok

Well, I think why it’s flagged is important, because we try to help you understand why we’re saying target this post. So Jessica’s post here, the Best Cheese Ball, her average position is 3.8 over the last 28 days, which is great, but the CTR is kind of falling below what we consider a good CTR. Impressions are steady. So that’s kind of the data we look at and we present it to you over time — you can kind of see this, and you can actually track your position as well, see when you fell down, when you went up. It’s just kind of a quick overview. Then we start getting into the quick wins, and this is where we put some things together, like recipe card incomplete information, missing the cook time — we detect all of this for you. Do you have a full rich text? The feedback that I was actually surprised by is most people thought they had a complete recipe card, and then a lot of people came back and said, I had no idea I was missing this. So we gave them easy ways to close those loops. And then, of course, we go into what keywords can you chase, and we provide that volume and what it’s looking for. So we give you all this data to look after, and instead of paying like a thousand dollars a month for some of these SEO tools, this is all presented right in front of you, easy to use — plus, of course, competitor analysis, like who are you chasing here. You can do with that information as you please, but comparing backlinks — do I need to go get more, am I losing on domain authority — those are big questions that we can start to look at. And again, that whole data pool is there for you.

[17:04] Megan Porta

Mm-hmm.

[18:32] Megan Porta

Okay, I’ll let you finish and then I had a question that came up, but go ahead.

[18:38] Joe Rodichok

I was going to transition to how do we start using all this data. So what’s your question?

[18:42] Megan Porta

Well, something I don’t want to forget — it probably doesn’t relate exactly here, but is there a way in this tool to label posts? Like, let’s say I have a huge category of apple posts. Can I label that, or is that not doable?

[19:03] Joe Rodichok

Not right now, but hey, use Cooper in the bottom right here and share that feedback. I love feedback — I can’t tell you how many of these features have been built directly just from feedback from other people. So that’s a perfect example — go share it, and I’d say nine times out of ten, I just go build it.

[19:05] Megan Porta

Okay. Well, here — add it to your list. Live feedback here at Eat Blog Talk. Yeah, you’re so good.

[19:33] Joe Rodichok

Yeah, I may have questions for you, but I’m like, heck yeah, let’s go do it.

[19:39] Megan Porta

I so appreciate that about you. I think a lot of people who build a tool would be precious about it — like, no, it’s supposed to be this way — but you are so open to hearing suggestions, and then you’re on it like an hour later. In our group you’d be like, “I just built this feature,” and my gosh, so you’re amazing. Yeah.

[19:59] Joe Rodichok

I’m a builder, you know. Fun backstory about me that Megan and I actually — her son’s big into Legos, and my love for building comes from Legos. I absolutely love it. So when you give me an opportunity to go build something, I’m going to take it, because I just love it. And then I’m driven by hearing how it helps people — we sent an email out the other day and I got one of the sweetest notes back from one of our customers about how much they appreciate me and the updates and everything. I’m like, well now I want to go build more stuff for them. What else can I do? I joke with everybody, I work until like 10 or 11 o’clock at night a lot of nights, but it’s not really work for me because I’m just having fun building.

[20:17] Megan Porta

Yeah, that’s so awesome.

[20:31] Megan Porta

No. Yeah, absolutely. Right, right. Well, yeah.

[20:48] Megan Porta

And helping people, right? It sounds like you really thrive on helping people succeed at what they want to achieve too. Okay, so why don’t you go into what you were going to say?

[20:59] Joe Rodichok

Absolutely. So, you know, this can be a lot of data and can feel overwhelming — I totally recognize that. But the beautiful thing is Cooper’s here to help. Cooper is the one you’re going to use to kind of say, “This is all great, Joe, but I’m not a data person, how do I do it?” So all you’ve got to do is work with Cooper on this — you just click that button. You don’t even have to use the little pop-up in the bottom right; he’ll work right on the screen for you. It may take him a few minutes because he’s crunching all the numbers, and he’s going to build a complete plan for you that’s simple, with examples to go do, using your data specifically. So you can see him buffering out to the screen here with all this great information, data-driven decisions. And then all you have to do — we’ll get into the calendar here in a second — but at the end he’ll say, “let me go work on my plan,” and you have it right here, with simple steps to go do — like you alluded to, Megan, just 30 minutes — here’s what your title is now, what to change it to, and the reason why, the data behind why we’re saying go change it — sharpen the meta description, adding sections. We can do different things like that, and it’s all broken down: do it now, do it soon, do it later, or plan ahead, essentially. So these are all things we can work on, and you just get to check them off. And one of the cool things I tell everybody is we track these changes.

[22:57] Joe Rodichok

Because the end goal — and a little bit of a teaser here — within the next week or two, we’re going to release what we call the proof loop. We’ll probably come up with a better name for it, but it’s basically we’re meshing what you changed with your analytics, and we can actually show you what those tangible results are.

[23:20] Megan Porta

That’s so cool.

[23:21] Joe Rodichok

We show you a little bit of it right now, which is like a graph, but we can do ten times better than that.

[23:30] Megan Porta

Yeah. Oof.

[23:31] Joe Rodichok

You get to check these off when they’re done, and see what’s going on. There are multiple ways we crawl your site, but I also always encourage people to install — we have a WordPress plugin for this that helps getting that information and validating it. Whenever you save a post, we’re sending that data back to us so we can verify all those changes for you, and it updates in real time over here that we see you’ve done it — one of her completed plans that she has. You can see the history that we verified she made these changes, so we know exactly what data was changed, and then we’ll just start looping all that back together and prove it. You get to see it working for you and validate all those things.

[24:33] Megan Porta

That’s super cool. I haven’t dug into that yet, but that’s next. And then did you say that Cooper — you can actually teach Cooper a little bit about your brand somewhere?

[24:42] Joe Rodichok

Absolutely. It’s kind of one of the hidden features here. If you go to your settings in the top right, and you go to your sites, you can actually go down to these two sections right here — your authority topics and your brand. This isn’t just because this is mostly Phynite Solutions — you can fill this out yourself if you have a specific way of doing it, or you can click this fun little button that lets Cooper draft this from your site. Cooper will go pull your data in real time, find your tone, your audience, what your content pillars are, and help shape that. Cooper then knows, when he’s drafting an FAQ for you, what tone and how to talk, so it fits seamlessly into your site. That way you’re not just getting this pre-computed output that everybody else is going to have — you get it tailored to your site and your brand.

[25:46] Megan Porta

Right.

[25:50] Megan Porta

Yeah, which is so important, that piece is amazing and vital. Do you want to show us the calendar? I really love the calendar too.

[26:01] Joe Rodichok

Absolutely. So this is all great action plans, but we talk about that overwhelming feeling, and one of the ideas is: how can we, with all this information, spread it out for you and make it manageable? So we built a calendar — what day to go do what, and what to update. This integrates seamlessly into your Google Calendar — there’s a Google Calendar connector in there, and there’s also a ClickUp connector if you use ClickUp. Those are the only two that I knew people use. If you use Airtable or something like that, you can put in a request and we’ll probably go build that one for you. But these are all here for you to go do. You just open it, go to the brief, and if you have plans, you can do all this stuff. And this is still — another teaser — this is just the beginning of something as well. That Pinterest analytics button down there is going to get integrated into your calendar here shortly. So a little teaser on that: you have a full-blown “here’s what I need to do for my site and when,” made as simple as possible for you.

[27:04] Megan Porta

Wow. That’s super cool. And you’ve been sending out — not updates, but like seasonal opportunities. I think I see Halloween refreshes, which I really appreciate because I don’t always have that on my radar. It’s like, okay, we recommend that you have your Halloween content updated by this date, or approximately there. Do you want to talk about that?

[27:43] Joe Rodichok

Absolutely. So a lot of the feedback we got was, you know, I don’t know when to do things, or I do but I forget about it. And that’s where Phynite comes into play — we track all those holidays and seasonality things for you and help you prepare for that. Now’s the time you want to be focusing on Q4 — Halloween, then Thanksgiving, and then Christmas, Hanukkah, end-of-year holidays, New Year’s, trends that you can get on as well. We find out what’s on top of that and help you plan when to go do it. We know what posts you need to go update — we categorize your posts behind the scenes by what holiday they trigger under or fall under, and then we automatically bring that in for you and help you schedule it out, make your days easier for you to go update your content and be prepared for — Q4 is the biggest quarter for food bloggers, but it doesn’t matter the time of year, we’ll be on it for Valentine’s Day, Easter, Summer, Super Bowl, all of that. We will get right on it for everybody and make sure you’re prepared to go maximize your traffic.

[29:02] Megan Porta

There were a few posts that Phynite had listed under my Halloween content that I was like, I didn’t realize I still even had that on my blog. Sure enough, my Minion cupcakes could be considered Halloween content, and I was like, interesting. So that prompted me to search a little bit, and I found that I was in position nine for these. I have not updated that post, Joe, since like 2014 — it’s crazy. I literally sat like this at my computer, I could not believe it. I never would have had that on my radar. So then I went in and refreshed it, and it’s climbing in rankings, and now there’s a new Minions movie out. So I never would have thought of that ever. It does pull up things that you don’t always think of.

[29:55] Joe Rodichok

That’s awesome. Yeah, we’ve got more in mind for seasonality, like working off the Google trends that are going on in search. It’s harder to get posts to do that, but as we get into a social aspect, like Pinterest and Facebook and things like that, there are things we can do to help you capitalize off of what’s going on in the world in real time.

[30:17] Megan Porta

Yeah, that’s so great.

[30:18] Joe Rodichok

So we just want — if you’re successful, we’re successful. That’s my motto. Driving your success is what gives me that success. So that’s why you come before my success.

[30:33] Megan Porta

Yeah, trying to think of what else to point out. Your Sunday letter — I love your Sunday letters. Can you talk through that? You send out kind of a letter, an email each week.

[30:42] Joe Rodichok

Absolutely. So this was something we announced at Flavor Media Summit, and it’s been such a massive hit. This actually gets emailed out to you as well in more of a shorter form, that leads you back to here. But it goes with our theme of what if your blog talked to you? We didn’t want another weekly email of just overload of this and that — we wanted it to be useful. We wanted it to cover the important things, like how your blog did last week, what was performing, what didn’t perform well, areas that we can improve, and then “small moves, big difference” — little things you can do, based off of this, to help those kinds of posts that we noticed over the past week. It’s just a really short, simple recap of your week, and what were your wins, and what can you work on.

[31:59] Megan Porta

Yeah, I love it. I read every word, and “small moves, big wins” is one of my favorite sections. And then, not to mention all your content overview, which is like a way better version of Google Analytics, right?

[32:14] Joe Rodichok

Yeah, if you straight up miss old UA-style data, this is it for you. You can just go in and get your data, look at it, analyze it, look at it historically too — like, Megan, you probably remember when we originally didn’t have historical data in there, and now it goes back — I believe the limit is 18 months, and that’s just another pure Google limitation right there.

[32:46] Joe Rodichok

So for those of us who’ve been with it longer, we’ll actually be able to have longer than 18 months in there, but that data has to accumulate. So old school, you know — just a simple list of posts you’ve done over this time period, and you can, of course, filter them, sort them, all those fun things, make your life nice and easy.

[32:52] Megan Porta

Nice.

[32:56] Megan Porta

Yeah, that makes sense.

[33:09] Megan Porta

Yeah. Anything we’re missing that you think would be helpful to mention?

[33:15] Joe Rodichok

I think a lot of people overlook — if you use Kit, you can connect your Kit analytics here. A lot of people love this simply because most people don’t know that to get more in-depth analytics in Kit, you have to be on, I believe it’s Creator Pro, which — Kit to me is already ungodly expensive, but you know, they give such basic analytics otherwise. So we decided to integrate that for you, so you can pull in all of your data right here from Kit and see how it’s performing right here within Phynite Analytics. So you can have that overview, but you can also go to your broadcasts and see side by side how things are doing. There’s a compare feature in here — if you want to compare how one broadcast did to the other, you can one hundred percent do that in a simple A/B kind of scenario. So the whole idea behind Phynite Analytics was just to make one spot for you to go to grow your blog, make decisions about your blog from the data. We’re always looking for more ideas — we have a whole list. Another little teaser: we used to have a roadmap, we kind of took it down because we hated how that roadmap was formatted. We’re going to release our own internal roadmap where people actually get to vote on what we work on next. We always want your voice to be heard, and we know that as we grow, that’s going to be harder and harder to do. So this was one of our things of, well, let’s put a roadmap together and let people actually vote on what we work on next, so they feel like their voice is being heard all the time.

[35:00] Megan Porta

Yeah, that’s great. I mean, I just have to say too, there are so many different tools and resources, and I think people are getting tool overwhelmed right now. I hear it in my mastermind group and all of the circles — they’re like, well, I’m just confused, I have Clarity, and I have Key Search and SEMrush, and what do I actually need? I think this tool simplifies so much — I’ve been able to get rid of a few tools and I have not missed them. It’s kind of my hub I go to every morning, just check in. It’s like a safety net for me too, like comfort — okay, everything’s fine, we’re moving in the right direction, I can go look at my calendar and see that I’ve been actively updating content. I just love it. I’m so grateful for it, and I’ve been telling as many people as I can about it. So I’m really excited to just share the news and have people try it, see if they love it. It might not fit for your business, but it might just be the gap that you’ve been looking for, like me. So I hope that this conversation does that for people.

[36:13] Joe Rodichok

Well, just to reiterate the whole feedback point — case in point right now, we’ve had an influx since we released the affiliate program of people — I don’t turn down your ideas if you’re on a free trial. There are several people who’ve said, well, I’d really like it if it did this, and they’re on essentially the free trial, and they went and got what they asked for, or what they needed. Feedback is so hard to get sometimes, you know. Feedback doesn’t fall on deaf ears here — if you try it and think, well, this would be great if I could do that, just let me know. Cooper has a whole — I’ll show you right here — a whole thing for sharing feedback. You can use Cooper right down here, and I believe — yeah, the Share Feedback button right here — and you can tell us. It lands right in my inbox, my personal inbox. It doesn’t go through a whole PM team or anything like that, it goes right to me. I’m like, well, that’s really cool. Okay.

[37:18] Megan Porta

Yeah. And again, so if you want to try out the free one-month trial, just go into the YouTube description and grab my link, or go to the podcast show notes and grab the link, and you can get that. Anything else, Joe, before we say goodbye? Final words, last tip, encouragement, anything you’ve got?

[37:39] Joe Rodichok

I’ll leave you with one more teaser: Facebook and Instagram — those will be coming to Phynite Analytics. So just be on the lookout.

[37:45] Megan Porta

Ooh, that’s exciting, my gosh. So much to look forward to — it’s like little gifts, little surprises. It feels like Christmas, you never know what you’re going to get.

[37:55] Joe Rodichok

Yes, that’s the one thing about Phynite — we’re always building, we’re always putting new stuff out. It’s literally like that all the time — new features, new this, new everything. So, coming soon. Love the ideas, bring them on.

[38:12] Megan Porta

Awesome. And then just mention your website again so people know where to get hold of you.

[38:19] Joe Rodichok

Yep, just phyniteanalytics.com or phynitesolutions.com — both of them will lead back to me. And that’s P-H-Y-N-I-T-E at the beginning there.

[38:31] Megan Porta

Yep. Yes. Well, awesome. Thank you, Joe, so much for this. We really appreciate your time. And thank you for listening, food bloggers. See you back here next time.

[38:40] Joe Rodichok

Thanks for having me once again.