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Episode 443: Why Should I Hire a Food Copywriter for My Blog? (+ Tips to Start Your Food Writing Career) with Michelle Hauck

In episode 443, Megan chats to Michelle Hauck about copywriting for food bloggers, including how to become a copywriter and hiring tips if you’re looking to outsource your copywriting.

We cover information on what to consider if you want to begin offering copywriting services, know the difference between copywriting and content writing, what services can be offered under the umbrella of copywriting and how should you decide what to charge for your research, writing, and time.

Listen on the player below or on iTunes, TuneIn, Stitcher, or your favorite podcast player. Or scroll down to read a full transcript.

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Guest Details

Connect with Michelle Hauck

Website | Instagram

Bio Michelle is a copywriter for food bloggers so they can focus on their favorite part – creating, testing, and sharing their recipes. Michelle loves what she does because it helps overwhelmed foodies find joy in their business again. Many bloggers aren’t aware that they can have someone write SEO-packed and engaging blogs for them. That’s where Michelle comes in!

Takeaways

  • Content writing gives you information, but doesn’t lead your audience anywhere.
  • Copyright writing is conversational and always should include a call to action (cta).
  • Courses offered to get into writing to help build your service
  • Love the niche you’re writing for in order to make it long-term
  • 75% of the job is researching – SEO and keyword research
  • Copyrighting should have the flow of a conversation
  • Show value in what you’re offering when reaching out to clients
  • LinkedIn, networking, and sending cold emails are ways to find a job
  • Value yourself by pricing accordingly – know your worth and stay competitive to make it worth your time
  • Be aware of what AI offers, when it’s appropriate to use and when not to

Resources Mentioned


Book: We Should All Be Millionaires by Rachel Rodger

Courses

Write Your Way to Freedom course – Sarah Turner Agency

Jacob McMillen writing course

Tastemaker

Transcript

Click for full script.

EBT443 – Michelle Hauck

Intro: Food bloggers, hi, how are you today? Thank you so much for tuning in to the Eat Blog Talk podcast. This is the place for food bloggers to get information and inspiration to accelerate your blog’s growth and ultimately help you to achieve your freedom, whether that’s financial, personal, or professional.

I’m Megan Porta and I’ve been a food blogger for over 12 years. I understand how isolating food blogging can be at times. I’m on a mission to motivate, inspire, and most importantly, let each and every food blogger, including you, know that you are heard and supported. 

Whether you are looking to become a copywriter or you are looking to hire a copywriter, copywriting in general for the food blogging niche is a hot topic right now. I invited Michelle Hauk from Michelle Hauck Agency to join me in this conversation and she is a food copywriter. She gives us all the information we need to know about getting started if we want to do that or Hiring somebody to help us with this task in our businesses. She delivers so many great gems in this episode. Some things I had not thought about before and I scribbled notes furiously as she talked. I hope you really enjoy this and find inspiration if you are on either one of those sides of the coin. This is episode number 443 sponsored by RankIQ. 

Sponsor: Virtual Tastemaker Conference is the place where content creators come together online to build community with fellow foodies and brands and learn from top industry experts and experience the magic of Tastemaker. This year’s Virtual Tastemaker Conference 2023 theme is monetizing your business. Tastemaker wants to help you learn new and different ways to monetize or how to focus on things you could be doing, but could maybe fine tune to make it even more effective. This event is perfect for those who want to start monetizing their blog or content creation.

Not only are there amazing educational opportunities within this virtual conference, but the experience and ability to connect with the community is the best part. You don’t want to miss out on this incredible opportunity. Head over to EatBlogTalk.com/resources. Scroll down to the Tastemaker logo and find the orange button labeled sign up for Virtual Tastemaker. EatBlogTalk.com/resources. 

Megan Porta: Michelle Hauck is a copywriter for food bloggers so they can focus on their favorite part of the business, creating, testing, and sharing their recipes. Michelle loves what she does because it helps overwhelmed foodies find joy in their business again. Many bloggers are not aware that they can have someone write SEO packed and engaging blogs for them. That’s where Michelle comes in. Michelle, it’s so lovely to have you on the podcast. How are you today? 

Michelle Hauck: I’m doing great. I’m super excited to talk with you. How are you doing? 

Megan Porta: I’m doing good, too. Thank you for asking, and I am excited for our chat as well. Before we get into copywriting, though, do you have a fun fact to share with us?

Michelle Hauck: I do. So recently, I got into building Lego. My husband grew up playing with Lego. It was a huge part of his childhood. I always just saw those random boxes of lego bricks and not the sets that come together with all the pieces. So he got me one, maybe six months ago and I loved it. So I have a little friend that I put together. I just got a little office set that i’m gonna put together from The Office show. So that’s my new little hobby. 

Megan Porta: Okay, you I don’t know if you knew this about me, but my home is filled with legos. My Boys are obsessed with Legos. They have been, and I love it because it’s like such a way to preserve childhood in a healthy way, and it’s so good for their brains. We’ve spent a lot of money on them. If you saw our Lego table, you would be like, people actually come into our basement and they gasp because it’s thousands upon thousands of dollars worth of Legos. But for me, it’s an investment in their creativity and someday we’ll probably sell some of them, but it’s such a good pastime. It’s such a good hobby to have and I’m so excited that you’re doing that too. The office set? Oh, I’ve had my eye on that one. 

Michelle Hauck: Yes, we were at the mall last week, and my husband saw while we were walking past that they had it, and he’s been looking for it for me. He wanted to surprise me with it, and he was like, we have to go in right now and get it.

Megan Porta: Oh, that’s so cute. One of our favorites that our boys got a few years ago was the Seinfeld set. My youngest son and I ripped through the more appropriate shows on Seinfeld . There are some that were not appropriate for him, but we looked, we watched A few of those more appropriate ones. He fell in love, and we got the set, and it’s so funny. All the little jokes within the show are built into the Lego set, and yeah if you don’t watch the show you wouldn’t get it, but you’re like, oh my gosh yeah, they’re very creative. I’ll have to send you a picture of, I’m going to, after I’m done here, I’m going to send you a picture of our Lego table. You will probably pass out. 

Michelle Hauck: My husband will be jealous. He wants to have a Lego room. 

Megan Porta: Oh, okay. So you’ll have to show him. He’ll probably be very jealous then because wow, we have a lot going on. All right. So from Legos to copywriting, we’re going to talk about copywriting today because that’s what you do. You do copywriting for food bloggers so they can focus on their jobs. So do you want to start by just telling us about your experience as a copywriter and how you got into the food niche? 

Michelle Hauck: Yes. So in 2020, when the pandemic happened, I think that was a pretty pivotal year for everybody. But I was driving a school bus at the time, so I was not working because there was no school. I was worried that when the new school year started that basically I would be laid off and I needed to have some kind of backup plan. So I found a course online that taught me copywriting and how to set up my business and run it and how to communicate well with clients and just really showed how to do everything to build your own business.

So I just started that summer, July of 2020. I started out in the dance niche because I grew up as a dancer and so I felt like that was a way I could give back to that community. But it was 2020 and they were struggling as well so that wasn’t really going as well as I had hoped. Then my mother in law started her own YouTube channel. That was when I realized that food bloggers, there’s so much for them to do. You just can’t even run your own blog with just one person. You have to have a team to help you. So when she started her channel, I had debated in the beginning whether or not I wanted to do dance or food. When she started her channel, that really showed me, okay, this is actually a need. People need help to run their blog and to not have it become their entire life. You want a work life balance. So that was what made me finally take the plunge into food and I love it. I think I actually enjoy it a little bit more than dancing. I feel a little bit bad saying that, but I just love food. I love to eat, I love to learn about it, how to cook and different things like that. It’s really fun. I really enjoy it. 

Megan Porta: So you saw the need, which I love. I love it when people see a big gap and then they see how they can fill the gap. Then is your mother in law a food blogger? 

Michelle Hauck: So she started her YouTube channel, and then she was trying to get the blog going, but right now she decided to focus more on the channel. But her blog is Debbie’s Kitchen Corner. She’s got some blogs up, but she is mainly right now focusing on the channel. 

Megan Porta: Okay, so she helped to inspire you to get into this niche. That’s really cool. Then, would you mind talking about the difference between copywriting and content writing?

Michelle Hauck: Yes. A lot of people use those words interchangeably, but there is a little bit of a difference there. With content writing, it usually just gives you information, and then that’s it. It doesn’t lead anywhere after that. With copywriting, it’s very conversational. It’s not supposed to be technical like when you were in school. There always should be a CTA or a call to action, so that the purpose of whatever it is, whether it’s an email, a blog, an Instagram post, it tells people what to do next. So sign up for this, join my email list, share my recipe, different things like that, that kind of moves them along the journey to wherever you want them to end up. So if you have a paid service or you just want them to land on your blog, whatever the end goal is, that the CTA is supposed to guide them to that end goal. 

Megan Porta: Okay, so you do mainly copywriting, correct? So that wouldn’t necessarily be writing a recipe post? Would that be more like emails and social media? Or where do you direct most of your efforts?

Michelle Hauck: So with my food bloggers, I do emails and blogs for them for their recipes. I use the emails to direct their community to the blog so that it increases traffic to their blog. Then that way they can get money through ads on their page. Then, of course, if they have affiliate links, then I can include that in their blog. In any way that they can make money, I try to link to that either in the email or the blog or both. So that way they’re getting some kind of monetization from that. 

Megan Porta: Okay, so you do a little bit of everything. What do you enjoy the most? What kind of writing do you enjoy the most? 

Michelle Hauck: I really enjoy blogs actually, because it’s just so much fun to learn. It’s a lot of research. My job is probably 75% of my job is researching. At first, when I started copywriting, I thought, oh, that doesn’t really sound fun. But because it’s an area that I love learning about, I really enjoy doing the research aspect of it.

Megan Porta: Ooh, that’s interesting because I think that’s where a lot of people get hung up. They don’t necessarily like that part of it. So you take over that and you actually find passion there, you enjoy it. That’s so cool. Okay. So we are going to talk a little bit about both becoming a copywriter. So if food bloggers enjoy writing like you do and want to use this as an avenue to earn extra money, but also let’s talk about hiring a copywriter and how to go about that and what the benefits are. So let’s start with becoming a copywriter. How does someone even go into that? Where did you start when you decided to do this? 

Michelle Hauck: That is an awesome question. I found a course online. It’s called Write Your Way to Freedom. When I signed up for it, it was only open for applications. She didn’t have an application at that time. But, it was only open a few times a year for a certain amount of time. Anyone could join. But now she has it set up where you have to fill out an application and set up an interview with somebody just to make sure that you’re a good fit. I don’t even think that they’ve turned down anyone really. But that is my recommendation if that is something that you’re wanting to do. It does cost a little bit. I think it’s double the price I paid now when I did it because so many people I’ve had success with building a copywriting business. So it’s definitely worth it, but if you’re not able to spend money on it, I would suggest following different people on Instagram or joining their email list. Jacob McMillan is a really known copywriter. He has good tips. But yeah, just if you’re not able to invest in something right now, you can still learn copywriting. It’s going to take more time, but if you follow other copywriters that are well known, you can still learn from them and still pick up the skill, I think.

Megan Porta: Okay. Then how would somebody know that they were a good fit for this sort of thing? 

Michelle Hauck: I think you really have to love whatever niche you pick. That’s the beauty of copywriting is you can literally write about everything. That is something I have learned is anything can be a business. You can pick any niche that you want. So that makes a huge difference. 

Megan Porta: Food bloggers are in the industry. They know their content well, so if they enjoy writing, it might be a natural fit for them. 

Michelle Hauck: Yes, absolutely. If you enjoy writing, it’s definitely for you. Like I said with the research thing, that’s probably 75% of the job is researching. So as long as you pick something that you love, it doesn’t feel like a job. But if you hate researching, and even if it’s something you love, then copywriting is definitely not going to be the thing for you. 

Megan Porta: Do you have any definitions for an effective copywriting situation? You have to have X, Y, and Z in order to do it effectively?

Michelle Hauck: I think, honestly, it just takes practice. The biggest thing with copywriting is that it needs to be conversational. A lot of people, when they write, tend to write how we were taught in school, which is very technical and correct, and copywriting should sound just like a conversation. So that’s my biggest tip. When you write your recipe blogs or your emails, and you can read it out loud to yourself as well, and if it’s not easy to read, or it doesn’t just flow as you say it, then add a little more personality. Just throw in some phrases that you use in your everyday speaking, and that’s going to really make your writing come to life and connect with your readers.

Megan Porta: How much does keyword research play into your copywriting? Like, with recipe blogs, you have to incorporate that, right? 

Michelle Hauck: Absolutely, yes. SEO and keywords is also a big part of what I do because anything that’s going to be online really needs to be optimized. Because when it is, then Google’s basically promoting it for you for free. So you don’t want to ever Ignore that. It’s a pretty valuable and important step to do when you’re putting anything online. 

Megan Porta: So really that has to be a strength, too? Keyword research, you can’t really force. People either love it or they hate it. Do you feel like someone needs to be really good at that in order to get into copywriting? 

Michelle Hauck: Not necessarily. I know some copywriters who only write emails because they hate dealing with SEO. So things that aren’t going to be posted online, so basically only blogs or web pages, like About Me pages or homepages, things like that. Those are the things that you absolutely need to do SEO and keyword research on, but if it’s not going to be living online, like an email or even a sales page, or I’m trying to think what else, but if it’s not going to be posted online, then you don’t have to worry about it. So you can do just one specific type of copy instead of a specific niche. Which is what some of my friends have done. 

Megan Porta: Yeah. Then how easy is it to get clients once you dig into this?

Michelle Hauck: It depends. I feel like there’s some times of the year where it’s a little bit more difficult. Like in the summer right now, for example, a lot of bloggers are moms or parents and so they want to spend that time in the summer with their kids and so there’s not as much free time for them to communicate with you and they may not reach back out till the fall, maybe after their kids are back in school. So I think the time of year definitely plays a role, but the biggest thing is just showing value in what you’re offering. That really makes a huge difference when you’re reaching out to get clients.

Megan Porta: Okay, and do you like cold pitches, or go to Facebook groups, or how do you find most of your clients? 

Michelle Hauck: I have found most of my clients through cold emailing. I had a couple come to me on LinkedIn. But I’ve also been trying to be a little bit better at networking. I’ll send a DM to people on Instagram, or just to establish an initial connection and conversation with them. And then after that, I might either just keep the conversation going in the DMs, or I might send them an email after that. So I’m playing around with the networking thing, cause I haven’t really done that. And I just want to connect with more people.

Sponsor: Hello there. Jumping in for a quick break to talk about RankIQ. I love this keyword research tool and you’ve heard me talk about how much it has helped to grow my traffic on my food blog. I will tell you about one of the reasons I love this tool so much, which is how fast I can publish a post compared to my pre RankIQ days.

Why is it faster, you might be wondering? I don’t do as much searching on the front end of deciding on a keyword, so I dig into the writing portion really quickly and with laser focus. 

Next, I dive into each post with confidence because each keyword has been handpicked by the creator of the tool himself. With other tools, I approach each keyword tentatively because I really don’t know how each one will perform or whether it’s going to produce a good crop of traffic for me. Last, the RankIQ Optimizer is the best optimizer out there in my opinion. It provides very specific recommendations about content to include inside each post. This makes the writing process go really smoothly as the optimizer acts as my guide, leading the way to a comprehensively written post. 

Go to RankIQ. com to sign up and check it out for yourself. Now back to the episode. 

Megan Porta: Okay, anything else on that side of the coin? Just things to keep in mind if somebody wants to do this? Any tips you have that we haven’t talked about? 

Michelle Hauck: I can’t think of anything else. Copywriting doesn’t take very long to learn, and that’s a really nice thing, especially if you’re at home. If you learn it, you can also pitch your services to other food bloggers. I’ve seen some that have their own blog, but they also will write for other people as well. If you enjoy writing and you enjoy the research, definitely for you. 

Megan Porta: Yeah, definitely. Okay, now let’s talk about the other side. So there are also a group of people, food bloggers specifically, who do not like writing. They do not want to get into this, and in fact, they don’t even want to write for their own blogs because it just gets tedious for some. So if they want to look into hiring somebody to do this portion of their job for them, how do they go about getting help? 

Michelle Hauck: Okay, so my recommendation would be you can google food copywriter and see who comes up. I’ve done that personally. I think I’m the only one that is geared specifically toward food bloggers. There are other food copywriters that like to write for brands and different things, but I think that would be my number one recommendation because if you see that they’re showing up on page one, then they obviously know what they’re doing with SEO as well.

Megan Porta: Yeah, that’s a good sign. 

Michelle Hauck: That’s actually how I got one of my clients now is she just Googled me and she saw that I was on page one and she was like, that’s who I want. She had decided she was going to hire me before we even hopped on a call. So that’s a good sign. If they’re showing up on page one for your search query, then they know what they’re doing SEO wise. Also just feel things out. Sometimes, you can just hop on a call with someone and I don’t know if the vibe just didn’t feel like it was working. It’s not necessarily like anything bad or wrong. It just doesn’t feel like a great fit. So always hop on a call and just interact with the copywriter and ask them specifically what’s included in their rates. Because my rates, for example, are higher, but it’s because it includes SEO. I have a third party editing agency that I use. There’s a lot of different things that are included, so it’s not just writing and then I hand your blog over to you. So ask what’s included in the rate. 

Megan Porta: The call is so huge and it seems like a pain, right? Oh, do I have to really invest 20 minutes in talking to someone? But those 20 minutes, no matter what you’re looking for, whether it’s copywriting or  someone to fill a seat in the mastermind group, it is so worthwhile to invest your time in a call because you’re right there, there’s not necessarily anything wrong, most of the time. You just feel that there’s, the vibe isn’t right. It’s something that you can’t even explain. 

Michelle Hauck: Yeah, I feel when I had a job outside of the house. To me, it’s just like working with other employees. You just want the environment to be positive and beneficial for both of you. So if you don’t feel that, then I just don’t, I don’t recommend it.

Megan Porta: Yeah, no, that’s really smart. Then Pricing, I’ve noticed in our industry that there are different writers who, I think you and I have had this conversation before, that offer such a variety of pricing that it’s almost astonishing. All the way from I’ve heard $25 posts, which I feel like, wow, that’s low budget. Just make sure, like what you’re saying, make sure you’re getting what you want because from 25 to 400, that’s a huge gap. So just get really clear on what they’re offering, what is included in the pricing, are there different packages and all of that.

Michelle Hauck: Exactly. I have packages on my website, but that’s a starting point. If they don’t need something, I’m not gonna say, Hey, let’s do this just to take their money. I’m going to do the packages based on what their needs are. So even if what’s on their website, you’re like, Oh, that’s not really what I need. Still hop on a call and just ask. Hey, I don’t think I need these. I think I would like to do this instead. They’re probably going to do it. 

Megan Porta: Yeah. Why are people in the copywriting industry charging so little? I’m just perplexed by this. Is it just garbage? I heard some people in the food blogging space just talking about a handful of copywriters who are like 25 to 40 for an entire post, like keyword research, I think. I’m like, what? I don’t know how I feel about that. 

Michelle Hauck: I am right there with you. I did have someone that came to me and she said, oh, your prices are very high. I said what was your previous copywriter charging? She said $35 posts. The thing is, I usually do four blogs for one person, and I will spend the entire week working on their stuff. Let’s say they do four blogs, that means I would make 100 for the whole week. 

Megan Porta: Oh my gosh, yeah.

Michelle Hauck: That’s just not doable.

Megan Porta: Yeah, that’s crazy. 

Michelle Hauck: Like you were saying with that specific person, I think she was using someone who was just a stay at home mom and just was wanting to make a little extra money. But she wasn’t including SEO, she wasn’t including editing, she basically was just writing it and then giving it back to the blogger. So yeah, even when I started out copywriting, my mentor recommended to me not charging less than 150. So I started out at 200. Now, I’ve been doing it for three years. So I have experience now. I have stats to back up what I’ve done for other people. So I charge a little more now and I also started uploading the blogs, which is another thing that I actually didn’t intend to do, but the more bloggers that I talked to, all of them were like, please can you just put this on my website because I hate doing that. Then I was like I don’t want to do it either, but I started including it and I actually enjoy it now. Now it’s just what I do on Fridays. It’s just an easy thing to do for that day. 

Megan Porta: Yeah, no, that’s awesome. Because yeah, gets a little tedious as well. Not only is it an issue where it’s like, why are you charging so little? How good is this sort of thing? If you’re at the store and two products and one is crazy cheap, you wonder what exactly, how good is this? You know what I mean? So it’s that piece of it, but also for the writer charging $35 for all of the work they’re doing, I want them to be more valued. Unless they’re just throwing garbage out in 30 minutes and not really putting love into it and energy, if that’s what they’re doing, fine. But if they’re actually taking time to curate this blog post for you and do keyword research and whatever else I want to pay you for that time. I don’t want to pay you 35. I don’t know, there’s, so there’s those two sides that really get under my skin a little bit. Like charge more, charge what you’re worth. 

Michelle Hauck: Yes, I’m so happy that you’re saying that because like I said, SEO is really a big reason why I charge so much because that’s really, that’s like a big value for bloggers because it’s very competitive in our niche. There’s a lot of bloggers. So to get on page one for that specific recipe it’s pretty competitive. So you need to have good SEO and keyword research in your posts. I feel like that’s what makes copywriting so valuable and why you should ask if that’s included.

Megan Porta: Definitely. 

Michelle Hauck: I wanted to say real quick, I’m wondering too, if now with AI coming out or it’s been out for a while now, that now probably those people that are charging 35, they probably are just going to AI and being like, Hey, write a blog about this. I definitely don’t recommend that because if there’s any facts in it, they are not accurate. It doesn’t add personality and it doesn’t know your voice. Like even if there were some personality, it wouldn’t be specific to you to that specific blogger. 

Megan Porta: I’m so glad you brought up the AI thing because I think that’s been a point that has maybe kept food bloggers from hiring copywriters because I think it’s something we’re afraid of. What if they do that? Maybe that is why some charge so little. But is that something up front that you feel like we should be asking? 

Michelle Hauck: Yes. So I think AI is helpful. It’s great if I have writer’s block and I’m like, Oh, I just need ideas. I don’t know what to put. So I use it myself for ideas or headlines. Different things like that. But I do not recommend at all just using whatever AI spits out. Because, like I said, it’s not in your voice, so it’s not going to connect with your specific community and your readers. It doesn’t always give accurate information. 

Megan Porta: No, it is not always accurate. 

Michelle Hauck: I shouldn’t say it doesn’t always, it doesn’t.

Megan Porta: It doesn’t, right? I have the funniest example. Someone in my mastermind group. She was using AI to just generate a caption or something for social media, which I think is harmless whatever. But writing a blog post, I totally agree. You shouldn’t just, I’m going to just take whatever you give me, AI, and use it. But I think it was for Deviled strawberries. Strawberries that have been hulled out and then you put like cream cheese in them for a sweet appetizer. Write a description for this. The description was so funny. It said something about strawberries with the cream cheese and the texture very reminiscent of the flavor of deviled eggs.

Michelle Hauck: Oh my gosh! 

Megan Porta: Oh my gosh, can you imagine if you didn’t read through that and you put that on Pinterest or something and people are like, wait, what? Eggs and strawberries? What? So you cannot trust AI. It’s getting smarter. But it’s not human. You can’t entirely trust it. So just be really careful, right? 

Michelle Hauck: Yeah, exactly. Even with emails. I had a family member, a friend, that is launching a new meal plan. She wrote her emails for it. She told me ahead of time that, Oh my gosh, did you know, chat GPT does all this stuff? I was like, yeah, but don’t use what it says word for word. That’s okay to start off with, but you need to put your own spin on it. So she was super excited about the emails and she sent them to me. I told her, I said, I can absolutely tell that you use ChatGPT to write these. So I told her she could go ahead and use them. It’s a good starting point, get the meal plan launched. But I was like, I would go back and add in some personal stories or, different things like that so that it sounds more like you and more personal. It’s going to connect better that way. 

Megan Porta: Yes, for sure. People know when you read something that’s been completely AI written, you know there’s not a human behind it.

Michelle Hauck: Yes, exactly. 

Megan Porta: So one of the messages I’m hearing is just, don’t skimp on copywriting because this is a really important feature element of your business, and people need to have that good writing to connect with the users, don’t you think? 

Michelle Hauck: Yes, absolutely. It is an investment. It’s not cheap. Like I said, I started out when I first was writing, or I started out at 200 per blog. So if you’re a newer blogger, it is extremely overwhelming to think about paying that much, four blogs a month. It just can be a little bit daunting at first. But whenever you’re at a point where you’re able to, the other thing, the flip side of the coin is that if you’re paying somebody else to write all of that for you, then that means you can use that time spend more time with your kids or you put out double the amount of recipes because now you have more time to test recipes. To get new recipes put together or, I don’t know, go on a trip or whatever you want to do. That kind of frees up your time. So it is an investment, but it frees up your time and you know that it’s going to be done correctly and most effectively for you and your business and your blog.

Megan Porta: I love that. I’m so glad you said that. I think a good way to test that out is to just do a time log and see how much time you’re spending on writing each week and then take that time. Imagine maybe it’s six hours, maybe it’s 12 hours. Imagine what you could do with those extra hours in reinvesting them in your business in other ways that actually light you up, right?

Michelle Hauck: Exactly. Yes. 

Megan Porta: Yeah, this is such a great conversation. Is there anything we’ve missed, Michelle, either on the side of launching into becoming a copywriter or hiring a copywriter to take over that part of your business? 

Michelle Hauck: I think we covered it, and I’m happy that we talked a little bit about AI, too. 

Megan Porta: Yes, me too. I didn’t have it in my notes, so I’m really thankful that you brought it up, because it’s an issue, not an issue, it’s a piece of our reality right now, right? 

Michelle Hauck: Yeah. It’s a hot topic, for sure. 

Megan Porta: It is a hot topic, there you go. Thank you for all of this. It was so good to chat with you. I know I have a few points that I was like, Oh, yeah, that was really good. Some really good nuggets thrown in there. So we appreciate you, Michelle. 

Michelle Hauck: Thank you so much. I’m so happy that I was able to share a little bit. Hopefully it helps your community. 

Megan Porta: Yeah, for sure. Do you have either a favorite quote or words of inspiration to share with us? 

Michelle Hauck: Yeah, so I have two. I can never decide which one is more my favorite because I love them both. One is, done is better than perfect. Growing up as a dancer, I have had to learn to let go of that perfectionism and think everything needs to be perfect. Just do it. My other quote is, do it scared. Because it’s scary to start something online and to put yourself out there and you don’t really know what you’re doing. You’re learning as you go. So it doesn’t need to be perfect and just do it scared and you will learn and grow and improve as you continue working at it, but you can do it. 

Megan Porta: I don’t think there are two better quotes to deliver to food bloggers because those are things that we really get hung up on. So that was absolutely perfect, Michelle.

Michelle Hauck: Thank you. 

Megan Porta: I’ll put together show notes for you. If you want to go to eatblogtalk.com/MichelleHauck, and I’ll spell that out just in case, H A U C K. So you can go to those show notes to find everything out about all the points we talked about today. But Michelle, I would love for you to tell people about your business, if anyone is interested in exploring possible copywriting services through you. How do they do that? 

Michelle Hauck: So you can go to my website, michellehauckagency.com. There is an application on there that you can fill out. You can also always send me an email, which my email is michelle at michellehauckagency.com. Either one of those ways, I will get back to you within two or three days, depending on if it’s a weekend or not.

Megan Porta: Awesome. Do you have openings currently for new clients? 

Michelle Hauck: I do, yes. I also just launched a VIP offer and that is for sales pages or sales emails. That’s more if you have a course or a mastermind or a retreat that you’re planning. That’s more for those kinds of things. Or if you have a service, if you’re doing coaching or something, then the sales page VIP offer would be great for you. But I also have my food blogger packages as well. 

Megan Porta: Awesome. Yeah. Then how do we find that VIP offer? 

Michelle Hauck: So that is also on my website. You can actually apply on my website. There’s also a link in my Instagram bio. So you can apply either one of those ways and then I’ll get back in touch with you. 

Megan Porta: All right. Sounds good. Everybody go check out Michelle’s site and offerings. Again, thank you so much for being here, Michelle. Thank you for listening today, food bloggers. I will see you in the next episode. 

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Outro: Thank you so much for listening to this episode of Eat Blog Talk. Please share this episode with a friend who would benefit from tuning in. I will see you next time.


💥 Join the free EBT community, where you will connect with food bloggers, and gain confidence and clarity as a food blogger so you don’t feel so overwhelmed by ALL THE THINGS!

Want to achieve your goals faster than you ever thought possible? Stop by Eat Blog Talk to get the details on our Mastermind program. This transformative 12-month experience will help you accomplish more than you would be able to in 5+ years when forging ahead alone.

Click the button below to learn what a mastermind program is, what your commitment is, and what Eat Blog Talk’s commitment to you is. Learn More About The Mastermind Program

✍️ Reach out to connect with Heather Eberle, a copywriter for food bloggers. As much as you enjoy your business, maybe writing or marketing isn’t your cup of tea. Maybe you’d rather spend more time in the kitchen and less time on your laptop. Heather is here to clear your plate!

Pinterest image for episode 443 why should I hire a food copywriter for my blog? (+ tips to start your food writing career) with Michelle Hauck.
Megan
Megan

Megan started her food blog Pip and Ebby in 2010 and food blogging has been her full-time career since 2013. Her passion for blogging has grown into an intense desire to help fellow food bloggers find the information, insight, and community they need in order to find success.

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